Academic PracticeCurrently working full-time as a Senior Lecturer on the BA (Hons) Fashion Design Pathway at LJMU.My teaching approach is partly concerned with pushing essential acknowledgement of cultural capital as a foundation element, in the establishment of a progressive and democratic system, for creative work to function in within the global economy. Considering fashion as a culturalised application of language. I am interested in exploring a modern curriculum that deviates from being a set entity, becoming a malleable framework, that is able to support and be positively responsive to multi-ethnicity. Within this framework, multiculturalism can evolve authentic practices equitably. Here the language of design and communication becomes an infinite number of conversations, where we all have a voice.Industry PracticeResearch – creative and market, including competitor analysis;Archive & Heritage - working with brand philosophies and company/product archives;Conceptualisation & Design - implementation of new design concepts;Branding & Rebranding – concept, image and product;Design & Product Identity - strategic design of collections & related products, including seasonal design concepts;Studio Practice - co-ordination of total look for menswear & womenswear collections;Product Development - management of garment prototype development, fittings from point of conception to final prototypes & on-site trouble shooting at factories;Creative Direction - lookbook concept & creation, showrooms and fashion shows… yawn.