• Create, manage, and annually optimize an integrated digital marketing strategy that leverages web, email, mobile app, paid media, and social media channels to engage current and prospective fans and achieve market penetration, partnership initiatives, and ticket sales goals.• Collaborate across departments to position LAFC as a premier regional, national, and international sports brand and Banc of California Stadium as a must-visit Los Angeles destination.• Build and execute digital outreach strategies to foster community and embrace the team’s diverse fan base.• Manage external media agencies as part of an integrated marketing communication strategy.• Lead all digital marketing projects, ensuring deliverables are on time, on budget, on-brand, and of high quality.• Lead data analytics, market research, and fanbase survey initiatives to build data-informed customer journey profiles that serve as the foundation of strategic marketing communication tactics.• Routinely review and assess current and prospective media platforms to maximize reach and minimize waste.• Curate social media presence, focusing on awareness and growth through content creation and engagement, resulting in League-leading growth across platforms.• Demonstrate personal commitment to brand values and company culture to help foster employee engagement.

• Strategically managed NYCFC.com and related digital platforms in expansion season to grow and fan base, amplify branding, and achieve team revenue goals.• Identified and executed emerging digital trends as part of destination and sports marketing initiatives to grow NYCFC fanbase.• Provided insights based on qualitative and quantitative analysis to shape digital marketing strategies.• Developed and managed branded website pages, external fan-based mobile applications, and other digital technologies as part of integrated marketing communications strategies.

Supervised news and commentary production to create engaging picture of New York sports.Generated traffic increase of over 30% in Jan. - Aug. 2010, versus the same period in 2009.Collaborated with senior CBS management to launch new CBSNewYork.com.Involved in development and strategic planning for CBS Local group.Directed and managed all aspects of social media initiatives.Developed new features that are consistently adopted by affiliated CBS websites.Coordinated and maintained corporate and media-partner relationships.WFAN.com awarded 2010 'Best Website - Radio' by NYS AP Broadcasters Association.

Produced live game coverage, including articles and photos for the NHL's 30 teams.Shaped regular season and Stanley Cup playoff coverage practices.Acted as a liaison between off-site team web personnel and local NHL editorial staff.Delegated assignments and production duties to other producers.Regarded as `go-to' problem-solver for teams and supervisors.

Produced daily sports update of Central New York's most visited news website.Used blogs, photos, videos, and fan commentary to create compelling storylines.Supervised editorial interns and assistant producers.