Colin Veach Email & Phone Number

San Francisco, CA, US

Leading growth and efficiency initiatives across Google's Ad platform for companies across health and wellness, pharmacy, financial services, e-commerce, and real estate grow from launch to over $100mm in revenue.

• Leading digital growth strategy and execution across all major channels and platforms for DTC health, beauty, wellness, and pharmacy start-ups and mid-market companies.Being a highly analytical and creative thinker, my.
• Designed and executed digital strategy (across paid and non-paid channels) for e-commerce start-up resulting in yearly revenue growth of over 200% for past 3yrs.
• Initiated and directed website design improvements increasing conversion rates by 25%.
• Created and optimized email automated flows & campaigns to account for 25% of client sales.
• Increased high intent SEO traffic for client growing from 10% to 30% of overall site traffic.
• Designed & executed paid social and paid media campaigns consistently driving ROAS of 2x-3x.Areas of Expertise Include:

Seattle, Washington, US

Multi-unit massage therapy business with $5M in revenue.

New York, New York, US

Headed the digital growth strategy and its implementation, overseeing lead acquisition, paid media strategies, and conversion rate optimization (CRO) for a diverse set of B2B and B2C firms across multiple industries.We are a team of operating experts with specialized skillsets that maximize value creation in businesses owned by middle market alternative.

Deerfield, IL, US

• Responsible for identifying, developing, and executing paid and owned targeting strategies to test and automate 1:1 content across the customer lifecycle. Focused on creating multi-channel experiences that drive.
• Led the coordinated testing and targeting of digital coupon content across push notification, in-app, email, & web channels growing coupon usage & redemption by 200% yoy.
• Led weekly task force across 10 functional teams to approve strategy, assign ownership, and share campaign test results.
• Performed analysis that secured senior leadership approval to purchase new enterprise content targeting and testing solution.* Launched and automated in-app alerts & reminders of new and expiring coupons driving 30%.

Deerfield, IL, US

• Responsible for the drugstore.com and beauty.com audience targeting and A/B testing strategy, execution, and insights across web, email, and mobile channels.Highlights:
• Implemented A/B and Multivariate testing capabilities and lead cross-department test and learn discipline growing experiments executed from 0 to 20 per month resulting in $20M in incremental revenue.
• Designed and implemented segmented site experiences driving $4M in incremental revenue.
• Optimized product & offer recommendations improving annual revenue by $6.5M.
• Led design and execution of multi-page targeted promotion test driving $5M in incremental revenue.
• Tested and operationalized targeted content in mass emails driving 5% conversion improvement.

Bellevue, Washington, US

• Responsible for a $235M revenue portfolio and $30M expense budget across ppc, seo, paid social, programmatic display and retargeting, affiliate, mobile, web, email, marketplaces, and emerging media.Highlights:
• Hired, developed, managed, and retained high performing 10-person team which consistently exceeded quarterly acquisition and retention targets within budget.
• Led Paid Search strategic and operational growth initiatives increasing revenue by 25%-35% annually for 7yrs. creating an efficient $100M/yr. sales channel.
• Increased revenue from affiliates by 30% - 40% annually for 7yrs. creating a $80M/yr. sales channel.
• Led SEO feature roadmap and automated content development to grow channel sales to $37M/yr.
• Formed strategic content distribution partnerships with Ebay, Amazon.com, MSN, & Buy.com resulting in $20M in incremental revenue.

Bellevue, Washington, US

• Responsible for a $80M revenue portfolio and $10M expense budget across affiliate, ppc, seo, display, & shopping comparison channels.Highlights:
• Led 4-person team to drive 30-40% YOY channel revenue growth with 65-75% new customers.
• Designed internal Paid Search platform automating keyword expansion, bidding rules, dynamic messaging, landing pages, and reporting with Google, Yahoo, & MSN.
• Scaled Paid Search channel sales from zero to $30M/yr. within 4 years with 70% new customers.
• Identified SEO priorities and defined technology roadmap increasing yearly revenue from $8M to $20M with 70% new customers.* Negotiated, integrated, and optimized display partnerships with AOL, Yahoo, and MSN growing.