I work with B2C & B2B start-ups and mid-market companies to lead their digital growth strategy, execution and optimization of marketing campaigns across all major platforms. Being a highly analytical and creative thinker, my goal is to help clients increase conversion rates in order to accelerate digital sales and improve cost efficiency. I work with businesses of different types and sizes (e-commerce, local, lead generation, brick & mortar) to improve their success metrics (AOV, CAC, LTV, CPL, ROAS, MER).The consulting services I offer are diverse. Creating a comprehensive digital strategy is where I begin, but I also excel at bridging the gap from strategy to execution.  I'm comfortable getting into the details and can design, build, and execute campaigns across partners and channels. Thinking through the entire customer shopping journey is what I consider when prioritizing my strategy recommendations. Many of my engagements also include working with internal digital teams, training them for the future, as well as working with existing agency partners.I'm passionate about helping businesses grow their digital revenue, acquire new customers, and increase loyalty as efficiently as possible.  I look forward to talking with you to see how we can work together. Expertise in:• Google, Facebook, Instagram• SEO, Content creation & distribution• Ad copy & design• Video scripting & advertising for awareness and direct response• Retargeting & Display• Loyalty Programs, Personalization, Email Marketing / CRM• Audience management - lifecycle, custom audiences, lookalikes• In-app, push, text alerts• A/B testing, Conversion rate optimization• Team building & development• Google Analytics - generating, analyzing, interpreting data• Advanced excel & powerpoint storytelling• P&L & budget management