Colin W. Bell Email & Phone Number

o As the VP of business development, my role encompasses all aspects of business operations and corporate strategy. My responsibilities include all activities that generate revenue, including sales, business development, managing key account relationships, marketing, proforma development, OPEX budgeting, IP and product portfolio strategy, and developing short- and long- term go-to-market solutions using CRM and implemented metrics to ensure data and reporting needs. o MIIM Horticulture offers novel tools to help growers produce the healthiest and highest yielding crop. Powered by culture-based excellence, we are the leading science company for horticulture professionals.

Fort Collins, Co, Us

o In the spirit of giving back, this appointment allows me to be of service to the university that gave me an opportunity of a lifetime. The Venture Creation team at Strata directly supports CSU faculty, researchers, and staff ready to take their innovation from formation to market - bridging the gap between academia and the market. The early stages of innovation and market discovery are riddled with challenges for young entrepreneurs that aspire to start their own company. Having access to targeted support as an early-stage academic-founder can be priceless. Services can include simply acting as a sounding board, to more specific guidance, including market discovery, risk mitigation, IP and investment strategy, product identification, development, and early-stage scale up. o This is an excellent platform for broadening strategic thinking, networking, and the ability to support a number of promising companies and technologies.

o If you have a sales problem, AMPLIFY will solve ito Backed by decades of industry experience, the Amplify group is a specialized manufacturing rep group that was conceived to solve the sales problem for manufacturers that need sales expertise, but don’t quite understand how to acquire the right talent and/or manage sales operations internally. The Amplify group offers a proven approach to amplify brand reach and growth.o THE SALES PROBLEM: Developing exceptional sales talent is challenging and expensive.o THE AMPLIFY SOLUTION: Deploying exceptional / proven sales talent into the field. to efficiently and affordably provide sales results. The operations are focused on growing brand awareness and relevance. This model includes unparalleled data share and market transparency, providing real time market insights and information to help you make the best decisions, and grow your sales.o The Amplify guarantee is Activity Focused Growth, using a team of sales and marketing professionals who are highly credible, knowledgeable, and competitive to AMPLIFY brand success.

79409, Tx, Us

Publish research papers, conduct multidisciplinary / collaborative experiments

o Early days growing the company from the ground up required wearing many hats.o We launched our technology into the market and drove year-over-year revenue growth with enormous success.Cofounder Overview: As the operational cofounder of Growcentia, early days meant wearing many hats as we started the company from the ground up. With a skeleton crew of a 6 young team members, within 6 months we developed and launched the MAMMOTH brand, now one of the best known and most distinguished brands. Powered by our culture and our very effective patented technology, we drove year-over-year revenue growth with enormous success. Our current progress is strong growth.

o Executing M&A strategy, opening new markets, business development, developing IP strategy, identifying, and developing new products, partnerships, and channels, and leading key account relationshipso Engaged with research groups, commercial farmers, agriculture companies, distribution partners and agriculture clients across domestic and global value chainso Regularly network to develop academic and industry leads, and to catalyze relationships, market opportunities, and partnershipso Conduct market analyses, technology assessments, partnerships, economics, competitive landscapes and proforma projections to accomplish short and long-term objectiveso Regularly attend and network at global agriculture industry meetings and trade shows to maintain and expand current knowledge base with focus on evaluating agriculture technologies

o Responsibilities include all activities that generate revenue, including sales and operations, business development, customer relations, marketing, pricing, budgeting and proforma development, channel development, customers service excellence and achieving revenue goals.o Established business channels and partnerships throughout US, UK, Spain, AU, and South Americao Established sales and marketing pipeline using CRM and implemented metrics to ensure data and reporting needs supported strategy.o Developed and implemented annual proforma, OPEX budgets, successful business model, and go-to-market sales strategies and tacticso Demonstrated marketing leadership to accomplish key marketing initiatives.

o Key objectives in this role included educating growers about our technology details and benefits of incorporating the use of biostimulants in cultivation practices.As the PhD scientist that developed and patented our flagship technology along with one of my cofounders (and our great support team at CSU), one of my key objectives in this role was educating growers about our technology and the benefits of incorporating the use of biostimulants in cultivation practices. My technical background along with my ability to connect with people allowed me to be very successful educating and promoting the idea of using natural and microbial solutions (with precision and confidence) in precision agriculture practices. I was instrumental in launching the MAMMOTH brand across three other continents beyond North America. In this role I spent most of my time ‘boots on the ground’: in front of customers, engaging with our channel partners, networking at trade shows, and giving seminar talks in front of many different audiences. At onset, Growcentia’s focus was developing liquid microbial biostimulants focused on increasing crop quality and yield using natural and sustainable microbial technologies. Our mission is important, because one of the single most important challenge we face is meeting global food demands by balancing sustainability challenges associated with human population growth. Our technology significantly improves crop yields and mitigates many negative environmental impacts related to agriculture management - balancing nature with agriculture.

o The role was charged with scaling up manufacturing, the team, commercialization, sales, and go to market in the first six months (from our launch in March 2015).o As my responsibilities and roles became increasingly customer focused over time, my primary roles shifted to understanding everything about our customers, their pain points, and their experience with our products

Fort Collins, Co, Us

o Actively worked with CSU Ventures as patented inventor of sustainable agriculture technology (IP owned by CSU) Research Experimental Design and Execution

Fort Collins, Co, Us

o Prolific scientific writer of research papers, well published, led multidisciplinary / collaborative research experiments, successfully led, and collaborated in numerous research funding efforts.Manage laboratory personnel, design and conduct multidisciplinary ecological research experiments, grant writing, research publication writing

Washington, Dc, Us

o Manage laboratory personnel, design, and conduct multidisciplinary ecological research experiments, grant writing, research publication writing. Design multidisciplinary agro-ecology - based research experiments, grant writing, and scientific writing for peer review publication

Washington, Dc, Us

o Design and execute multidisciplinary agroecology - based research experiments, grant writing, and scientific writing for peer review publication

79409, Tx, Us

Eden Prairie, Minnesota, Us

o Management: Branch Sales Manager for a Fortune 500 company o Sales: Outside and inside sales, operations, and trainingo Marketing: Market research, annual business plan, annual budgeto Leadership: Outside sales, sales trainer, new employee trainero Presentations, annual budgets, customer correspondence