At TIPPR, we take the lead as an independent partner, and we embrace innovation as our strength to spread awareness about waste within organizations.We believe in the power of collaboration and are committed to achieving tangible results by reducing the loss of TALENT, TIME, PRODUCTS with a continuous focus on profitability.Our mission is clear: we aim to inspire organizations to excel, minimize waste, and help direct a sustainable and profitable future.MISSION STATEMENT:NO WASTE – MORE PROFIT

As a Commercial Marketing Director (marketing & inside sales team) I’m board member at one of the portfolio investments of Y-strategy investment company, Molenaar (Sales: € 30m). In this role I am responsible for the entire marketing & sale funnel from lead till appointment, B-2-C.- P&L responsibility;- Develop a media strategy ATL & BTL, based on media tracking - Stimulate category growth, business development & category strategy;- Develop a brand - & store strategy (positioning & branding);- Building strategic relationships with partners;- Role out of a marketing automation strategy on- & offline;- 5 FTE’s direct reporting, 22 FTE’s indirect. Achievements:- Implemented the customer journey based on different categories- Improved the conversion from lead to appointment through developing a lead nurturing strategy

National Account Manager Trade & Catering: Sligro, Makro, Kweker, Lekkerland, Huuskes, Compass & Albron.Responsibilities:- P&L responsibility of € 70 million - Stimulated on- & offline category growth in trade and catering.- Developing partnerships & joint promotions with trade partners- Focus on category management and development, promotional effectiveness and negotiations on trade terms.- Analyzing promotions and market data- Managing and coaching in a matrix 6 FTE’sAchievements:- Yearly negotiated agreements with national accounts focus on a long-term cooperation to develop the coffee and tea category and short-term promotions to stimulate sales.- Develop a shopper insight project Sligro and Makro to build an in-store coffee & tea experience. - Improved cooperation between DE retail and DE out-of-home

Account Manager Large Business (farming), businesses with > 300 employeesResponsibilities:• Developing partnerships & joint concepts with customers• Analyzing markets and market data• Account lifecycle management• Strategic & consultative/conceptual selling• Tender management • Contract negotiation• Implementation of acquired projectsAchievements:• Monitored individual and sales results to ensure compliance with business standards• Analyzed new business ideas, new products, and methods for increasing sales for example new head office NRC (combination of Business & Horeca)• Special expertise to build solid client relationships • Confident communicator of key relationships with all levels of personnel, clients, businesses, and executive managers• Implemented: CJIB, Gemeente Leeuwarden, Syngentha, SCA, Scania, Rochdale, NYSE Euronext

Project Manager Contact Strategy, part-time project manager for work stream 'Customer Classification & Contact Strategy' as part of international project Sales Force ExcellenceResponsibilities:• Design and implement a contact strategy built to anticipate the current and future needs of customers, reflecting segment/class, leading to improved customer satisfaction and thus higher retention (customer), as a result of systematically and appropriately communicating with the various touch points over the customer lifecycle Achievements:• Developed a blueprint for an international contact strategy to improve retention with 5% • Deliverables of the impact on the operational feasibility and the customer impact• Embed recommendations and develop clear measurements and processes to enable SLIF to continuously improve the quality of its sales performance

Marketing manager Channel Large Accounts (Health & Care, Large Business, Education and Chains) sector FMCG (B-2-B).Responsibilities:• Channel Large Accounts includes 40.000 customers and represents 32% of sales; • Development and implementation of marketing strategies for channels Large Accounts; • Marketing intelligence: segment analyses, competitors information, customer satisfaction survey, analyzing current customer behavior; • Managing and coaching 1 FTE.Achievements:• Introduced the marketing channel Large Accounts to improve collaboration and cross-channel thinking;• Developed a blueprint for an international contact strategy to improve retention with 5%;• Implemented an activation focused on key accounts, sales index 110;• Introduced a mobile coffee trolley;• Improved customer satisfaction 0,10 point through a quarterly follow-up on short term improvement plans react every quarter on improving short term solutions.

Marketing manager Channel Health & Care and EducationResponsibilities: • Channel H&C and educations includes 17.000 customers and represents 15% sales; • Development and implementation of marketing strategies for channels H&C - Education; • Consumer activation for caterers • Member of Category Business Team, Pickwick; • Marketing intelligence: segment analyses, competitors information, customer satisfaction survey, analysing current customer behavior.Achievements:• Collaboration between H&C - Education; • Improved lead activations with an index of 110 by introducing an external call-centre; • Managed the organisation of a relation event, rated with an 8; • Organised an international relation event for H&C keyaccounts in Barcelona; • Improved collaboration with caterers through customer focused activation, consumer sales index 160 index.

Marketing Manager Channel Health & Care, focused on hospitals, elderly homes, extensive care.Responsibilities: • Channel Health & Care includes 13.000 customers and represents10% sales; • Development and implementation of marketing strategies for channel H&C; • Marketing intelligence: segment analyses.Achievements: • Focus on customer loyalty; • Introduction of new relationship magazine, circulation 10.000, appreciation 7,5; • Introduced an online customer board, to create customer insights, customer appreciation 7,8; • Initiated a cure & care expert panel, to gather qualitative customer insights, trends and benchmarking the feasibility of innovations.

Brand Manager Private labels. Leading distributor in the Foodservice in the Netherlands.Responsibilities:• Formulating the private label strategy;• Product design, development, implementation of private labels, 10% of total sales volume Deli XL;• Analyzing private labels product range and identifying white spots.Achievements:• Implemented a project management tool to coordinate theimplementation process of new private label, reduced development time with 50%;• Introduced a new multi-product consumer brand, fresh4you. Index 160 after introduction compared with the old brand;• Re-branded a private label coffee in a private brand coffee and tea, improved index 130 in the first year.

Account manager HorecaResponsibilities:• Managing sales region The Hague, existing customers 70%, new business 30%; • Development of rayon plans; • Project member of an international tender for the department of defense. Achievements:• Doubled sales by focussing on horeca business at the beach; • Improved customer satisfaction to a 7,6 by frequently visits improving logistic customer routes and product optimization by converting back order products to stock products; • Signed a contract with a regional restaurant chain in The Hague, five restaurants.

Leading cinema organization in the NetherlandsResponsibilities:• Regional marketeer for the opening year of the biggest multiplex cinema in Rotterdam, The Netherlands; • Developing the regional marketing strategy, focused on a customer region; • Implementing the new regional marketing, communication and PR strategy; • Creating an experience campaign, with radio & television commercials.Achievements: • Organized the first national premiere of an international movie in cinema Pathé de Kuip, visited by 200 Dutch celebrities; • This multiplex cinema had the highest visitors rate in TheNetherlands in 2003-2004, after implementing regional marketing activities.