Colin Williams

Colin Williams Email and Phone Number

Founder and Managing Partner @ Advu
Atlanta, GA, US
Colin Williams's Location
Metro Jacksonville, United States, United States
Colin Williams's Contact Details
About Colin Williams

Over 15 years of experience in advertising and advanced media. Passionate and strategic consultant who helps clients achieve business goals by discovering pain-points, utilizing consultative sales approach to maximize ROAS in digital media, CTV/OTT, and emerging performance-based media platforms. Working with a variety of industry verticals including automotive, retail, entertainment, finance, and health care, I have developed strong vendor relationships and client management skills.As the Director of Sales Enablement at MadHive, I led the sales enablement efforts for the company's advanced TV and programmatic solutions, providing training, education, and guidance to local and regional sales teams. This includes collaboration with product, sales, marketing, and engineering teams to develop and execute GTM and product release strategies, thought leadership, and customer success initiatives. Previously, Advanced Media Platforms Lead at Effectv, I coached and educated sales teams on the latest advanced media product releases, and helped generate incremental revenue while building ongoing client adoption. I have a proven track record of driving sales performance and growth, as well as delivering media performance measurement and attribution, growth and scale positioning, for sales teams and advertisers alike.

Colin Williams's Current Company Details
Advu

Advu

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Founder and Managing Partner
Atlanta, GA, US
Colin Williams Work Experience Details
  • Advu
    Founder And Managing Partner
    Advu
    Atlanta, Ga, Us
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  • Independent Consultant
    Media Consultant - Ott/Ctv - Advanced Tv - Digital - Ad Tech - Sales Enablement & Training
    Independent Consultant May 2017 - Present
    New York, Us
    Providing transparent, strategic expertise and guidance to ensure your advanced TV and digital media investments delivers results.
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  • Digilant
    Vice President, Solutions & Sales Engineering
    Digilant Jan 2024 - Jun 2024
    Boston, Massachusetts, Us
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  • Madhive
    Director Of Sales Enablement
    Madhive Jun 2021 - Jul 2023
    New York, New York, Us
    View
  • Effectv
    Advanced Media & Sales Enablement Lead - Ott/Ctv | Digital Media
    Effectv Jun 2017 - Jun 2021
    New York, Ny, Us
    Assuming a pivotal role as a sales coach, SME and educator, I spearheaded sales enablement initiatives within the domain of advanced media, targeting both local and regional sales teams. My endeavors encompassed the meticulous provision of training and educational interventions, concentrating on the most recent advancements and releases in media products. This not only facilitated the generation of incremental revenue but also strategically amplified client adoption through enlightened engagement and fortified product knowledge.
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  • Cross-Mediaworks
    Consultant, Emerging Ad Tech
    Cross-Mediaworks Jul 2011 - May 2017
    Executed comprehensive industry research and formulated strategic recommendations, presented to both company leadership and Venture Capitalist (VC) Board of Directors, regarding prospective business partnerships and investment opportunities within the emergent advertising technology sector. Enhanced organizational efficiency through pinpointing advancements in media platforms, with a particular focus on Over-The-Top (OTT) and Connected TV (CTV) ad technology. Delved into nuanced areas such as advertisement viewability, sophisticated measurement analytics, and scrupulous verification processes to ensure data-driven decision-making in potential investments and partnerships.
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  • The Cross Agency
    Director Of Digital Media - Programmatic & Emerging Ad Tech
    The Cross Agency Apr 2011 - May 2017
    TCA is a performance-based marketing and advertising agency specializing in results-driven media measurement and execution.
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  • Tca.Tv
    Producer/Director/Editor
    Tca.Tv 2008 - 2011
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Colin Williams Skills

Digital Media Digital Marketing Online Advertising Integrated Marketing Advertising Social Media Marketing Sem Social Media Media Planning Seo Public Relations Media Buying Email Marketing Marketing Lead Generation Video Mobile Marketing Digital Strategy Online Marketing Social Networking Project Management Editing Marketing Strategy Creative Direction Web Analytics Google Adwords Wordpress Vendor Management Television Conversion Optimization Cms Demand Side Platform New Media Marketing Communications Creative Strategy Copywriting Ad Exchanges Sizmek Online Lead Generation Paid Search Campaigns Adobe Creative Cloud Broadcast Final Cut Pro Web Video Post Production Video Production Pr Mangement Constant Contact Brightcove Product Marketing Media Sales Performance Attribution Tableau Account Management Over The Top Content Campaign Management Marketing Operations

Colin Williams Education Details

  • Savannah College Of Art And Design
    Savannah College Of Art And Design
    Digital Communication And Media/Multimedia

Frequently Asked Questions about Colin Williams

What company does Colin Williams work for?

Colin Williams works for Advu

What is Colin Williams's role at the current company?

Colin Williams's current role is Founder and Managing Partner.

What is Colin Williams's email address?

Colin Williams's email address is co****@****ncy.com

What is Colin Williams's direct phone number?

Colin Williams's direct phone number is +190464*****

What schools did Colin Williams attend?

Colin Williams attended Savannah College Of Art And Design.

What are some of Colin Williams's interests?

Colin Williams has interest in Social Services, Padi Certified Diver, Children, Economic Empowerment, Education, Environment, Science And Technology, Animal Welfare, Arts And Culture.

What skills is Colin Williams known for?

Colin Williams has skills like Digital Media, Digital Marketing, Online Advertising, Integrated Marketing, Advertising, Social Media Marketing, Sem, Social Media, Media Planning, Seo, Public Relations, Media Buying.

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