As a Co-Founder, Software Architect, Full Stack Engineer, and Consultant, I am dedicated to supporting businesses and nonprofits in achieving their goals and fulfilling their missions with the greatest impact possible. I provide tailored strategies and solutions to organizations at every stage of their journey, encompassing advertising, marketing, software development, and more. With my strategic direction, I work closely with clients to understand their needs and ensure that Ruth Agency delivers customized approaches that maximize their impact. As a Software Architect, I design comprehensive and scalable software solutions, collaborating with stakeholders to transform requirements into efficient architectural blueprints. Working in tandem with Full Stack Engineers, such as myself, I ensure that our development process adheres to best practices and delivers high-quality systems. As a Full Stack Engineer, I bring these architectural designs to life, creating user interfaces, designing databases, and integrating various components to build robust and efficient software systems. Additionally, as a Consultant, I provide valuable expertise, conducting assessments, offering strategic advice, and identifying opportunities for growth and impact. Throughout the journey, I am committed to helping organizations make informed decisions and achieve the greatest possible outcomes, enabling them to thrive and succeed.

Design, development, and support.

- Manage the end-to-end ecommerce business, including website management, merchandising, pricing, promotions, content strategy, customer service, and order fulfillment.- Develop and implement ecommerce strategies to increase revenue, conversion rates, customer acquisition, and retention.- Collaborate with cross-functional teams such as marketing, IT, operations, finance, and customer service to optimize the ecommerce experience for customers and internal stakeholders.- Lead and mentor ecommerce team members, both in-house and remote, to achieve business goals and deliver results.- Use data analytics and ecommerce platforms to monitor website performance, sales metrics, and customer behavior, and provide insights to guide business decisions.- Manage relationships with external partners, vendors, and agencies to ensure seamless integration with ecommerce operations.- Identify and troubleshoot issues with website functionality, user experience, and order fulfillment to ensure customer satisfaction and retention.- Facilitate communication and collaboration among stakeholders, and lead difficult conversations to identify priorities and scope decisions.- Implement restructuring changes to ecommerce processes, roles, and departments to improve efficiency and effectiveness.- Achieve significant improvements in critical business metrics, such as production uptime, TACoS reduction, email and customer data platform migrations, and response times for customer and user issues.All this in addition to the other duties required for Technical Project Manager and Full Stack Engineer.

Increased production uptime: - Collaborated with multiple business partners to ensure uptime and critical support coverage, resulting in an impressive increase from 96% to 99.99%. - Adopted and implemented enhanced development and deployment practices across the organization, improving productivity, team insight, collaboration, and minimizing the occurrence of bugs or issues in production.Architecting and managing tech stacks: - Architected two out of three tech stacks, including Java, PHP, React/Node, and handled their management, maintenance, extension, and support. - Undertook the challenge of reverse-engineering an aging software stack with minimal supervision, support, or documentation, and performed extensive refactoring to improve its efficiency and maintainability.Creating and managing servers and CI/CD pipelines: - Created and managed demo/dev, staging, and production servers, as well as Continuous Integration/Continuous Deployment (CI/CD) pipelines for multiple brands and websites. - Implemented robust feedback mechanisms at each stage of the development cycle, allowing for rapid bug fixes, feature requests, and integration testing. - Enabled frequent code releases, resulting in improved code quality and more efficient development cycles.Managing and mentoring development teams: - Oversaw and mentored a development team consisting of 2-5 in-house developers and 3-5 external developers. - Provided guidance, support, and leadership to foster a collaborative and high-performing team environment.Developing unique integrations and solutions: - Designed and implemented unique solutions for integrating a legacy Enterprise Resource Planning (ERP) system, spanning various organizational functions from accounting to shipping. - Collaborated with external partners and internal stakeholders to identify and deliver effective solutions tailored to their specific needs.

Created the Data Science department: - Spearheaded the establishment of a dedicated Data Science department within the organization. - Assisted in assembling a team of business, marketing, and data analysts/scientists to support the company's transition towards data-driven processes. - Educated stakeholders across the organization on the importance of leveraging data for decision-making and advocated for making data a central element in future strategies.Revamped the marketing department: - Led a comprehensive revamp of the marketing department, resulting in significant improvements and outcomes. - Achieved a substantial reduction in Total Advertising Cost of Sales (TACoS) from approximately 28% to around 15%. - Evaluated and migrated to new email and customer data platforms, enabling more targeted and effective marketing campaigns. - Streamlined the process of creating promotions, reducing the time required from over 40 hours to just 6 hours. - Implemented multiple triggered and re-targeted marketing campaigns, maximizing customer engagement and conversion rates. - Developed customer user journeys and profiles, enabling the identification of strengths and weaknesses in targeted customer segments.Crafted personalized workflows and processes: - Designed and implemented personalized workflows and processes across various core aspects of the organization. - Increased productivity and efficiency by streamlining operations and eliminating redundant tasks. - Prioritized user experience by optimizing processes, ensuring a seamless and satisfying user experience.

Coordinated the management of 300,000+ product SKUs: - Orchestrated the seamless management of a vast inventory comprising over 300,000 product SKUs. - Collaborated with hundreds of vendors and their representatives to ensure smooth data access, consistency, and quality. - Improved the integration between the legacy Enterprise Resource Planning (ERP) system and website operations, streamlining product data processing for enhanced efficiency.Created "HOT" response processes for immediate issue resolution: - Developed and implemented proactive response processes, known as "HOT" processes, to address urgent customer and internal user issues requiring immediate attention. - Significantly reduced average response time from over 24 hours to less than 1 hour for time-sensitive issues, mitigating potential revenue loss and ensuring customer satisfaction.Enhanced analytics and data gathering strategy: - Detected inconsistencies in the existing analytics and data gathering strategy, highlighting the need for improvement. - Collaborated with stakeholders to identify key metrics and objectives, aligning them with business goals. - Led the implementation of new measurement protocols across all web properties, enabling more accurate data analysis and informed decision-making.Established documentation spaces and conducted training: - Worked with individuals and groups to create comprehensive documentation spaces, including reference and training materials, for multiple departments. - Ensured easy access to critical information, fostering knowledge sharing and empowering employees to excel in their roles. - Conducted training sessions for over 12 employees in various capacities, equipping them with the necessary skills and knowledge to perform their tasks effectively.