Colin Woon Email & Phone Number

Enterprise level digital web services for small and local business- SEO Strategy- Content Strategy- Copywriting- Data Analytics- Web Performance & Speed- Conversation Rate Optimisation - Email Marketing- Web Development

London, England, Gb

Global EMEA, AMER & APAC Business Regions - Digital Transformation Global Site Migration- eCommerce SEO - Internal SEO Training- Web Platform Migration - Adobe Experience Manager- Search & Re-Branding - Digital Content Hub Strategy

Fleet, Hampshire, Gb

Supporting digital channels by delivering projects to drive incremental performance by implementing performance led strategies.Developing synergistic strategies across key digital channels including;- Paid Search- Comms/Email- Paid Social- SEO- Digital ContentTargeting consolidated digital reporting and performance analysis.

Fleet, Hampshire, Gb

Marketing and advertising services in the B2B and B2C sectors covering the U.K. and USA. UK website driving 1.5m organic search visits per month across 1m indexed pages in Google.co.ukDeveloping the SEO programme including team creation and channel strategy for mobile and desktop devices.SEO department recruitment, training and development.SEO agency management covering technical SEO and external SEO projects.Public speaking:Marketing Show North 28/02/2019 (Manchester, UK)Benchmark Conference 11/09/2019 (Manchester, UK)MENA Search Awards 19/09/2019 (Dubai, UAE) *Offical JudgeBotify Connect London 21/11/2019 (London, UK)

London, England, Gb

Restructuring and developing the international SEO department at William Hill. Leading a team of 13 covering content strategy and planning, copy writing, technical analysis, developer support, outreach and link building. Team management including individual personal development consultation and career roadmap planning.Budget management for the SEO channel including tools, campaign activity, content and creative, plus consultative and specialist support. Controlled 6 figure annual budget split and managed separately across all 21 global markets.Technical SEO ownership across multiple e-commerce and News publishing platforms managed through audit, discovery and prioritisation planning. Led the 11 individual migration projects including multilingual e-commerce sites and editorial sites across 10 different platforms.Managing digital editor leading a content publishing team owning News.Williamhill.com site including an initial front end redesign and CMS re-platforming alongside copywriting, content management and publishing. Working across offices in UK, Spain, Philippines and Krakow to deliver organic search performance all Sportsbook and online gambling verticals across 21 global regions.Coordinating omni-channel and digital marketing strategies with internal teams and external agencies (Dentsu Aegis).Public Speaking:Benchmark Conference (Manchester, UK)

London, Gb

Leading the SEO and organic search channel (content, technical & outreach) across Small Business, Mid Corp and Corporate / Enterprise markets from strategy planning to implementation. Data driven insight from customer search and language trends to deliver a customer first journey from Google search to online website experience.Aligning internal content and comms teams to drive a consistent messaging across all content touchpoints in a full funnel approach to drive relevancy against target themes in the market against competitors. Barclays group lead SEO Consultant working across group projects including agency management to drive effectiveness across the SEO function. Internal SEO consultant for internal Barclays teams without SEO expertise. Managing the Technical SEO requirements of a CMS transformation project from Oracle to Adobe Experience Manager platform. Highlighting key considerations and SEO fixes to maintain site performance post migration (including site structure modifications, new template designs and navigation updates).Control of the SEO budget line to introduce new capability through in-house tools for internal SEO reporting and management and site performance (crawl rate, site speed).Internal recruitment for contract and permanent SEOs for Barclaycard Business - Job spec creation, interview process and candidate selection. Managing agency partnerships for the organic search performance team (iCrossing, Punch Comms, OMD Search).Publications:-Econsultancy SEO Expert commentary

Reading, England, Gb

Led the SEO and organic search team covering SEO content planning, CMS technical SEO maintenance, and external outreach (publisher partnerships and link development). Customer search and language insights generated industry leading organic visibility across desktop and mobile devicesCommercial targets from the digital objectives were at the heart of the underlying SEO strategy which adapted SEO metrics to align the organic search channel with paid media channels. Supported IT and business analysts departments by providing technical SEO requirements and recommendations for an nginX reverse proxy webserver set up with AngularJS front end and PHP backend development. We introduced new technology into the business to deliver content lead organic growth with search engine crawl data insights and supported on the generating the organic search attribution data stream. Managed multiple front and back end website migration projects including custom systems and Drupal.Full ownership of the organic search online trading targets (sales and traffic) and control of the full SEO and organic search annual budget.Led recruitment to build O2’s first exclusive SEO team and Managed the SEO agency relationships including always on retainer (Ayima & Havas) and media (Cnet, Search Laboratory).Ran the agency RFP process including formulation of all pitch documents, assessment questionnaires, assessment scenarios, and performance scoring. Managed set up for contract requirements, performance SLA and fees.Public speaking:-Brighton SEO (Brighton, UK)-KP Morgan (Rome, Italy)-Prolific North (Manchester, UK)-Marketing Festival (Ostrava, Czech Republic)-Frost & Sullivan (Lisbon, Portugal)-Linkdex Think Tank (London, UK)-Benchmark Conference (Manchester, UK)

London, England, Gb

Led and International SEO strategy across 13 languages including for a newly redesigned and CMS migrated website. The site had experienced multiple Google penalties prior to my arrival with the primary objective of re-indexing the content and delivering the lost traffic.Penguin cleanup and backlink profile improvement strategy across 6 months including further website design alterations around site content and structure. Built an off page backlink strategy from new and existing publisher partnerships to generate high quality and relevant links across the entire site including commercial and information content pages.Delivered page 1 rankings top 10 target keywords driving substantial traffic increases across high conversion search terms: English School in London #6 (15.01.14), English Course London #7 (15.01.14), IELTS Course #5 (15.01.14), Learn English in London #7 (15.01.14), Business English Course #1 (15.01.14)

Led the digital strategy marketing function covering owned and paid media (PPC, SEO, Social) across a subset of digital clients: Accolade Wines and InterContinental Hotels Group PLC (Holiday Inn, Crowne Plaza & Holiday Inn Express). The social campaign includes social media account management of Facebook and twitter, and organic search optimisation across client portfolio.Website microsite development and search optimisation for Inter Continental Hotels Group for their weekend breaks division targeting new and exiting customers.Set up the SEO function as a new department for the young startup sister agency as part of the BrandWidth group.

Vancouver, Bc, Us

Ran the each of the 4 SEO teams across London, Amsterdam, Hamburg and Paris while based in the Amsterdam office. I set up the European SEO function by setting up a central strategic hub in Amsterdam and filtering processes and project management across the 4 offices.The SEO department within the agency was a new addition to what was a marketing strategy agency which allowed a new type of campaign SEO service to be created and offered to short term clients. Content, outreach and website structure were the key focus that allowed short to long terms performance success. In addition, the main client focus was Michelin EMEA as a Global SEO project made up of 13 languages and 11 domains. Project included a full website redesign and site migration, technical SEO maintenance and content strategy and planing across multiple languages.

London, London, Gb

I co-created the search department at the agency managing 3 search specialist and reporting to the director of Search. I develop procedures and protocol for SEO, PPC and Reputation Management, while managing 11 major clients. I developed combined search and analytics reporting templates with the internal data team, to be used on all clients. I increased monthly PPC budgets by 200% in the first 6 months and gained a certified partner status for the agency.• Won the SEO account new business for Canon Europe• Fortune Cookie SEO & PPC conference speaker & Team presenter at Ad Tech London 2011• Developed advanced SEO reporting using Google Webmaster tools for keyword rankings & SEO click through rate• Optimised over 1,300 keywords for Small Luxury Hotels of the World to Google page 1• Developed and managed online publishing advertorial content network for SEO• Created protocol and procedure for Online Reputation Management• £100,000 monthly PPC budget – Manager defined account within Google AdWords• Developed a white label analytics for SEO reporting software with a third party – AnalyticsSEO

6 months with a private owned digital agency in London. I managed 6 client websites including Retail & IT, working from graphic design, web build and pre to post search engine optimisation. All accounts were set up with a minimum of £30k paid search spend.• Conceptualised SEO click through rate and global CPA forecasting• Managed a team of 5 search specialists and all client SEO & PPC reporting• Creating UE website wireframes, SEO website structuring, URL & meta tag optimisation for improved click through rates• £100,000 monthly PPC budget across live accounts: dynamic landing page designs, ad formats, targeting, extensions.

London, Gb

Joined the digital search team as a PPC executive building out PPC accounts in AdWords with manual bid management. Role expanded in the final 3 months to include SEO as 30% of my resource utilisation. Highlights:Successfully turned over £2,400,000 in the first year at Truly London in 2008.Achieved a CPA of £20 on Adwords for a Sporting betting with Betdaq.com in 2009.Reduced CPC's for Discoverportugal.org.co.uk form 50p to 7p in 2009.Gained Page 1 SERP in 1 month through SEO with for Star.co.uk client in 2009.Conceptualized and successfully planned and developed SEO micro-sites for 4 major clients including: • 188Bet (Sports Betting)• Discoverportugal.org.co.uk (Travel)• Elottery (Online Betting)• Star.co.uk (Information Technology)Other clients

In this role, I was training as an Online Marketing consultant for various clients in the UK. We covered a number of different business sectors including Travel, Retails, Food, Insurance, Modelling and Villas. I built advanced PPC accounts with Google, optimised them and completed monthly reports for clients. In addition to this, I took minutes and summaries at client meetings and followed up with official contact reports.• Google AdWords account management (keyword research, creative, budget management)• Client meetings• Monthly reports• New Business Proposals• Team briefingsThis position improved my client management skills as I had regular face to face contact with all of the clients. It improved my ability to translate technical terms into client friendly explanations. I was trained to fully understand the search marketing industry and how to identify business opportunities in many different areas. This role allowed me to be confident in the knowledge that I was learning, and to be able to portray that confidence to those that I am in contact with.

My role consisted of researching markets to identify opportunities for events. This included liaising with numerous clients to ascertain their varied requirements for proposed music record promotions. Other duties included:Co-ordinating staff and arranging accommodation for exhibitors.Creating, implementing and monitoring marketing and PR plans & used facebook / myspace for advertisingWebsite & Forum Design using various methods including Flash, HTML and Photoshop.Event organising, promotions, management and Photography & Online media marketing and advertising.Qualitative & Quantitative Research from surveys and focus groups to identify interests in the local environment.This position taught me how to organise my time efficiently and deal with people tactfully but firmly. The position greatly improved my customer service skills and taught me how to conduct several tasks simultaneously. I also gained the ability to work under stressful and time restricted situations and lead a successful team. I had to liaise with various external stakeholders including buyers and supplier to coordinate an efficient joint service. I had to be persuasive and precise in email and other written correspondence to maintain quality business relationships.Assisted in development of CRM call centre software for Kingston Council, January 2009.Organised a Music conference as a freelance consultant in Cyprus, June 2008.Setup online marketing campaign for Ministry of Sound and BBC 1xtra, March 2008.Designed television advert for BBC affiliated music compilation CD, March 2008Built online forum to capture consumer quantitative and qualitative data, October 2007.Built 2 fully functioning affiliate marketing websites in October 2007.Promoted an event hosting 3000 people in Luton & Coventry, September 2007.Designed in store PR posters for marketing campaign for Orange, June 2007.Received an award for the highest region sales in Orange retail

Issy-Les-Moulineaux, Île-De-France, Fr

• Researching, writing and distributing press releases to targeted media.• New product seminars• Creating published retail store guides