Colin Woon Email & Phone Number

Enterprise level digital web services for small and local business- SEO Strategy- Content Strategy- Copywriting- Data Analytics- Web Performance & Speed- Conversation Rate Optimisation - Email Marketing- Web Development

London, England, GB

Global EMEA, AMER & APAC Business Regions - Digital Transformation Global Site Migration- eCommerce SEO - Internal SEO Training- Web Platform Migration - Adobe Experience Manager- Search & Re-Branding - Digital Content Hub Strategy

Fleet, Hampshire, GB

Supporting digital channels by delivering projects to drive incremental performance by implementing performance led strategies.Developing synergistic strategies across key digital channels including;- Paid Search- Comms/Email- Paid Social- SEO- Digital ContentTargeting consolidated digital reporting and performance analysis.

Fleet, Hampshire, GB

Marketing and advertising services in the B2B and B2C sectors covering the U.K. and USA. UK website driving 1.5m organic search visits per month across 1m indexed pages in Google.co.ukDeveloping the SEO programme including team creation and channel strategy for mobile and desktop devices.SEO department recruitment, training and development.SEO agency.

London, England, GB

Restructuring and developing the international SEO department at William Hill. Leading a team of 13 covering content strategy and planning, copy writing, technical analysis, developer support, outreach and link building. Team management including individual personal development consultation and career roadmap planning.Budget management for the SEO channel.

London, GB

Leading the SEO and organic search channel (content, technical & outreach) across Small Business, Mid Corp and Corporate / Enterprise markets from strategy planning to implementation. Data driven insight from customer search and language trends to deliver a customer first journey from Google search to online website experience.Aligning internal content and.

Reading, England, GB

Led the SEO and organic search team covering SEO content planning, CMS technical SEO maintenance, and external outreach (publisher partnerships and link development). Customer search and language insights generated industry leading organic visibility across desktop and mobile devicesCommercial targets from the digital objectives were at the heart of the.

London, England, GB

Led and International SEO strategy across 13 languages including for a newly redesigned and CMS migrated website. The site had experienced multiple Google penalties prior to my arrival with the primary objective of re-indexing the content and delivering the lost traffic.Penguin cleanup and backlink profile improvement strategy across 6 months including.

Led the digital strategy marketing function covering owned and paid media (PPC, SEO, Social) across a subset of digital clients: Accolade Wines and InterContinental Hotels Group PLC (Holiday Inn, Crowne Plaza & Holiday Inn Express). The social campaign includes social media account management of Facebook and twitter, and organic search optimisation across.

Vancouver, BC, US

Ran the each of the 4 SEO teams across London, Amsterdam, Hamburg and Paris while based in the Amsterdam office. I set up the European SEO function by setting up a central strategic hub in Amsterdam and filtering processes and project management across the 4 offices.The SEO department within the agency was a new addition to what was a marketing strategy.

London, London, GB

• I co-created the search department at the agency managing 3 search specialist and reporting to the director of Search. I develop procedures and protocol for SEO, PPC and Reputation Management, while managing 11 major.
• Won the SEO account new business for Canon Europe
• Fortune Cookie SEO & PPC conference speaker & Team presenter at Ad Tech London 2011
• Developed advanced SEO reporting using Google Webmaster tools for keyword rankings & SEO click through rate
• Optimised over 1,300 keywords for Small Luxury Hotels of the World to Google page 1
• Developed and managed online publishing advertorial content network for SEO

• 6 months with a private owned digital agency in London. I managed 6 client websites including Retail & IT, working from graphic design, web build and pre to post search engine optimisation. All accounts were set up.
• Conceptualised SEO click through rate and global CPA forecasting
• Managed a team of 5 search specialists and all client SEO & PPC reporting
• Creating UE website wireframes, SEO website structuring, URL & meta tag optimisation for improved click through rates
• £100,000 monthly PPC budget across live accounts: dynamic landing page designs, ad formats, targeting, extensions.

London, GB

• Joined the digital search team as a PPC executive building out PPC accounts in AdWords with manual bid management. Role expanded in the final 3 months to include SEO as 30% of my resource utilisation..
• 188Bet (Sports Betting)
• Discoverportugal.org.co.uk (Travel)
• Elottery (Online Betting)
• Star.co.uk (Information Technology)Other clients

• In this role, I was training as an Online Marketing consultant for various clients in the UK. We covered a number of different business sectors including Travel, Retails, Food, Insurance, Modelling and Villas. I built.
• Google AdWords account management (keyword research, creative, budget management)
• Client meetings
• Monthly reports
• New Business Proposals
• Team briefingsThis position improved my client management skills as I had regular face to face contact with all of the clients. It improved my ability to translate technical terms into client friendly explanations. I.

My role consisted of researching markets to identify opportunities for events. This included liaising with numerous clients to ascertain their varied requirements for proposed music record promotions. Other duties included:Co-ordinating staff and arranging accommodation for exhibitors.Creating, implementing and monitoring marketing and PR plans & used.

Issy-les-Moulineaux, Île-de-France, FR

• Researching, writing and distributing press releases to targeted media.
• New product seminars
• Creating published retail store guides