Filipe C. Oliveira Email & Phone Number

Federal District, Brazil

Federal District, Brazil

São Paulo, São Paulo, Brasil

Advertising client: adidasMain Responsibilities:Strategically planned conversion actions across paid media channels within a comprehensive full-funnel approach.Delivered insightful reports evaluations to the global team, facilitating informed decision-making.Oversaw data collection for Marketing Mix Modeling (MMM) analysis, ensuring accuracy for informed decision-making.Supervised and directed team members, ensuring the delivering on final objectives.Provided clear communication with the other partner agency in LAM, ensuring seamless collaboration and alignment with brand strategies for all Latin America.

São Paulo, São Paulo, Brasil

Advertising Client: adidasKey Responsabilities:Developed the media strategy for performance campaigns at national level.Monitored daily key metrics such as revenue, average ticket, ROAS, purchases and conversion rate.Monitored market trends and their use in media strategies.Presented performance and business reports and media platforms results to the regional team located in Colombia and Panama.Developed paid media tactics and processes for maximum effectiveness and efficiency.

Brasília, Distrito Federal, Brasil

Client: BB Seguros and its subrands (Brasilseg, Brasilprev, Brasilcap)Key Responsibilities:Developed strategic media plans for performance-driven campaigns.Delivered comprehensive campaign reports to stakeholders.Conducted optimization and analysis of digital accounts to enhance performance.Established efficient operational processes to streamline workflows.Oversaw and managed a team of coordinators for effective project execution.

São Paulo, Brazil

Client: Nestlé Recipes, Nestlé Corporate PromotionsKey Responsibilities:Developed and monitored tactical media plans for performance campaigns.Formulated detailed briefings for operational teams.Conducted direct negotiations with media partners and vendors.Presented weekly results to the business unit using BI tools.Assisted in creating the strategic plan under the supervisor's guidance.Coordinated activities for internal team members effectively.

Brasília, Brazil

Clients: Performance Desk - Banco do Brasil, EstácioDeveloped and managed campaigns across various online media platforms including Google Ads, Facebook Ads, Instagram Ads, Microsoft Advertising, and Verizon Media/Oath.Implemented optimizations to enhance campaign performance.Maintained control over campaign pacing.Generated legal documents for campaign planning and execution.Facilitated the release of digital billing and media purchase documentation.

Brasília, Brazil

Communication Intern at Banco do Brasil• Follow ups from strategic planning • Help create ads and printouts • Develop communication briefs

Brasília, Brazil

Clients: Emplavi, Selfstok, Só Reparos, Drogaria Brasil, Brasília Capital Fitness• Responsible for online media in platforms such as Google Adwords • Responsible for creating visual identity of display campaigns for Google Adwords

São Paulo, Brazil

Organizing Committee Digital Marketing of the National President Meetings AIESEC 2018.1• Responsible to elaborate the Conference branding, digital and graphic materials; • Produce materials to engage the delegates previously and during the conference; • Responsible for photo and video registering during the conference.

Brasília, Brazil

Local Vice President Costumer Experience Incoming Global Volunteer 2017 • Responsible for the Costumer Flow implementation for its product and its for operational delivery; • Responsible for managing and tracking the area through attraction, consideration and the value delivery phases for all the stakeholders involved; • Responsible for leading an 18 member team in each term;

Brazil

• Responsible for positioning National Products, and creating communication standards for our strategies; • Develop and update external communication materials;• Monitoring the positioning actions and ensure that they will be produced; • Collect and evaluating inputs for our products development, based on feedbacks; from the network and partners and benchmarking with other organizations; • Create standards for national products delivery for all the 54 Local Committees; • To ensure that all Local Committees are capable to work in a local level to adapt and create some graphic materials; • Network education about brand.

Hanover, Indiana

Bolsa fornecida da CAPES pelo programa Ciências sem Fronteiras para a realização de um ano letivo no exterior para estudo e aprimoramento no campo de Indústria Criativa.

Brazil Scientific Mobility Program, Fully Funded Scholarship Recipient, Creative Industry

Activities and Societies: • Member of Lambda Chi Alpha; • Member of Student Broadcast Channel; • Member of International Club.Creative.

Bachelor Degree, Communication - Advertising

GPA 3.6 / 4