Colleen Blevins Email and Phone Number
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At the forefront of Phired Up's digital transformation, my focus lies in steering our product development and marketing strategies. With a robust command of CRM and marketing automation tools, my focus remains on delivering exceptional digital learning experiences and ensuring our products stand out in a competitive EdTech landscape. Our recent initiatives include subscription content, virtual events, and innovative product strategies that resonate in today's dynamic digital landscape.My role as Senior Director encompasses leading our content and training team, having successfully managed a digital classroom platform with over 20,000 participants. The commitment to providing cutting-edge training programs is reflected in our comprehensive annual content calendar and the introduction of new, impactful training initiatives. We're dedicated to nurturing growth within our organization and fostering the development of our clients through strategic education solutions.
Phired Up
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- phiredup.com
- Employees:
- 2
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Senior Director, Digital Products And MarketingPhired UpChandler, Az, Us -
Senior Director, Digital Products & MarketingPhired Up Jul 2024 - PresentAs Senior Director, oversee the ideation, creation, execution, updates, and marketing of all Phired Up digital products, digital education, and learning & development services. Lead daily marketing strategy, ensuring alignment with product goals and company objectives. Stay ahead of industry needs and position Phired Up as a leader in product, technology, and strategic landscape.Content Development & Marketing- Manage content marketing strategy to ensure relational positioning and differentiation from competitors, utilizing CRM and marketing automation tools- Develop digital education for clients that integrates into our digital products and encourages continued learning and growth- Oversee marketing initiatives, subscription content, virtual events, and product enhancements- Research and implement innovative product strategies in the Saas environment- Enhance output and efficiency of marketing agency relationshipsProduct Management & Strategy- Collaborate with product team to build and reflect roadmaps in broader product planning- Develop a long-term vision for industry-leading digital training products, leveraging established LMS tools while developing our own LMS- Create roadmap for new product needs and current enhancements- Convert digital product vision into a concrete multi-year strategyTeam Collaboration & Leadership- Collaborate with Customer Success Managers to execute projects related to Customer Success and organizational growth- Establish a culture of digital product success through analysis, experimentation, and partner satisfaction- Implement best practices for partners through digital products and LMS platformsData & Technology Integration- Develop pipelines that transform and load data into revenue-generating digital strategy products- Ensure seamless integration of data and technology leveraging CRM and LMS systems to support product and marketing strategies -
Senior Director Of TrainingPhired Up & Techniphi May 2022 - Jul 2024As Senior Director of Training, serve as the Content and Training Team Lead for Phired Up and TechniPhi. In this role, manage and direct the content and training team and content and training suite of products/services. Additionally, serve as a member of the sales team with a key focus on new business.Content Development and Facilitation- Lead education, strategy and development of the suite of products/services that Phired Up facilitates- Oversee online digital classrooms utilizing Podia LMS of which over 20,000 students have participated- Create annual calendar for content including exclusive client resources- Oversee development of new training programs and initiatives, ensuring these are consistent with overall strategy, objectives, and vision of the company- Develop in-person training experiences that focus on key learning outcome- Implement community and organization consultations focused on key results and action planningSales - Responsible for generating new sales leads and identifying potential sales opportunities industry wide- Minimize customer churn and work with current partners on renewal sales that enhance and grow their organizations- Utilize Nutshell as a CRM to track and build Sales LeadsTeam Care- Manage & lead team responsible for the development and execution of all educational training and content- Ensure consistency in delivery and application of training standards across the company- Lead onboarding support for all training team and provide consistent education- Develop Key Results for the team based off of Company Quarterly objectives (focus on OKRs)Customer Success Manager- Provide year-round support to partners through quarterly partner calls as they transition from sales prospects to active partners utilizing our products and services- Evaluate and analyze partners needs to improve the partner experience and enhance their trust in our services- Utilize Basecamp to track partner goals and utilization of products -
Director Of GrowthPhired Up & Techniphi Jan 2021 - May 2022As Director of Growth, lead the creation and implementation of education and strategy products with a focus on digital, scalable, product-oriented solutions.With an emphasis on Relationship Sales and Education & Strategy Products, work to serve as an industry trust-builder, opportunity-finder, and problem-solver. Understanding that we can’t help who we aren’t connected with, seek to build relationships and develop partnerships that meaningfully solve the problems of our clients. Evaluate trends, discover and understand growth-related problems for member organizations and work in partnership to solve these problems together. Educate clients, partners, and customers about our growth system and create a results-producing pre-member experience. Build and lead product-oriented education and strategy solutions related to growth while also creating scalable, repeatable education products that can be adopted by any organization. -
Associate Director, Cliff Alexander Office Of Fraternity And Sorority Life & Student ActivitiesMiami University Nov 2014 - Mar 2021Oxford, OhioAs Associate Director, I led the development, implementation and execution of systems, processes and policies. This work led to the creation of a successful, sustainable student organization community, inclusive of local partners and national shareholders, which has been identified as a national best practice. - Oversee all aspects of educational training and logistics for a community of 5,000 constituents, 200 volunteer advisors, and 49 organizations – including instructional design, implementation, and assessment of all programs and events- Coordinate online learning solution for 2,000 participants annually – enrolling students and tracking completion - utilizing Canvas Learning Management Platform- Develop and oversee marketing and communications plans for department, including outreach to alumni and key constituents for fundraising and educational initiatives- Create internal organizational processes to streamline program management, staff needs, and operational requirements- Talent Management – oversee annual performance review, hiring, and training and transition processes or both professional and para professional full-time and part-time staff- Develop metrics to determine ROI based on Key Performance Indicators and strategic vision for strategic co-curricular involvement and education- Oversee risk management and wellness education including Step Up Bystander Intervention Training and bi-annual Harm Reduction & Prevention Programming- Assess retention data of organization members to develop strategic plan to enhance belonging and engagement- Develop online Community Standards Report for 49 organizations – tracking attendance, completion of programs, and matriculation through the program- Manage organization budgets including endowment and programming budgets of over $150,000- Develop collaborative partnerships with staff, colleagues, and community members to better support the needs of constituents and shareholders -
Advisor, Office Of Student Success And Parent/Family OutreachXavier University Nov 2013 - Nov 2014Cincinnati AreaResponsible for the advising and tracking of at-risk identified students to encourage and enhance their matriculation through the university experience. Additionally, serve as a key point of contact for the Parent & Family Advisor board serving as a logistics and events coordinator for their on-site and virtual meetings.- Served as liaison to Parent/Family Advisory Board (P/FAB) while participating in bi-annual business meetings and working to manage yearly goals and objectives- Developed and disseminated Parent/Family e-newsletter in partnership with university stakeholders- Provided support to parents/family members in order to encourage and foster student success- Coordinated bi-annual meetings to discuss university initiatives and student success with key parent and family stakeholders - Evaluated and assessed persistence and retention trends of students on campus- Developed intervention strategies and a roadmap for success with over 250 student advisees- Identified appropriate resources for referrals, and provided on-going follow-up as needed (e.g., Learning Assistance, Academic Advising, Disability Services, Wellness Services, etc.)- Managed a holistic support model for students at risk of achieving success, including communication, documentation, intervention, and mitigation of students at risk- Launched a Peer Leader Support Network, a no-cost initiative, for 600 students to aid in student retention -
Director, Engagement EventsThe National Society Of Collegiate Scholars Jun 2012 - Jun 2013Washington D.C. Metro AreaServed as key staff member overseeing all organizational programs and events from exploration and development to implementation and assessment.- Managed programming budget of over $1.5 million- Supervised professional staff and four internal departments- Oversaw engagement programs to enhance engagement and further develop the member experience - Coordinated NSCS Engagement Events including National Leadership Summit for 500 members- Coordinated programmatic aspects of National Convention: developed curriculum, managed logistics, facilitated program, drive engagement and excitement- Developed strategic vision for leadership convention for 2,000 high-achieving college students from multiple honor societies inspiring social entrepreneurship, innovation, collaboration, and networking- Managed local chapter organization development and the acquisition of new NSCS chapters- Recruited new officers and advisors for NSCS’ newest chapters, worked with those individual to secure new student organization recognition - Provided leadership training to campus officers and advisors developing new chapters -
Assistant Director, Professional DevelopmentAmerican College Personnel Association Jul 2011 - Jun 2012Washington, DcPrimary responsibilities included implementing and facilitating all professional development and educational programs for the Association. Served as team event and program manager for small and large scale educational programs including national symposiums, conventions, and conferences.- Coordinated association-wide professional development opportunities including PhD research surveys, educational symposiums and institutes, as well as webinars and webcasts - Organized and disseminated all research surveys to ACPA membership: evaluated research topics, demographic, and institutional approval to confirm alignment with ACPA membership policies - Responsible for management and coordination of 3500 person ACPA convention- Managed convention and meetings operations, including $100,000 of food and beverage orders, hotel and meeting room assignments, special events, reception scheduling, and registration - Developed convention program of 800+ sessions, web site information, registration updates, & timeline - Led on-site coordination for Institutes and Symposiums, with approximately 50-150 attendees- Facilitated direction of program committees responsible for execution of symposiums and institutes -
Assistant Director, Fraternity And Sorority LifeGeorge Mason University Oct 2009 - Jul 2011Fairfax, VaLed and provided strategic oversight to a community of 1,300 members and 38 organizations. Created community-wide programs that supported engagement, recruitment, involvement, and success. Developed mentor programs and standard operating procedures to ensure a safe and thriving community.- Coordinated and oversaw all logistics and planning for educational events and programs- Responsible for instructional design and program development for leadership programs and risk management programs- Supervised paraprofessional and student staff – hired, trained, and completed annual performance evaluations- Primary resource for faculty, Regional, National, and International advisors for all recognized chapters - Collaborated with local and national stakeholders to establish and enforce organizational standards- Developed program assessments to evaluate and improve programs, events, and educational training- Compiled and distributed regular academic reports for individuals & organizations through Banner SIS - Created program assessments to evaluate and improve programs, events, and educational training- Managed and coordinated area budget and student budget of $50,000- Executed programming and philanthropic fundraising events raising over $10,000 -
Senior Manager, Member EngagementThe National Society Of Collegiate Scholars May 2008 - Oct 2009Primary responsibilities included serving as a national leadership consultant to 50 organizations (chapters) and thousands of students – managing, training, and developing leaders, officers, and national volunteer advisors.- Served as leadership consultant and national office liaison to 50 chapters of NSCS - Managed 275 officers and advisors long-distance utilizing technology and conferencing - Coordinated officer transition to maintain leadership continuity – facilitated training utilizing webinars and online meetings- Developed KPIs based on ROI and Standard Operating Procedures for programs and daily objectives- Coordinated programmatic aspects of National Convention: developed curriculum, managed logistics, facilitated program, created marketing campaign - Managed all aspects of chapter management, member participation, and chapter administration - Coordinated and organized leadership, scholarship, and service recognition events -
Graduate Assistant: Outreach, Enrichment, Volunteer ProgramsUniversity Of South Carolina - Office Of Undergraduate Admissions Jun 2006 - May 2008Columbia, South Carolina AreaServed as graduate assistant supporting Admissions outreach programs including networking and collaboration with alumni and undergraduate student staff to recruit and retain top talent.- Collaborated with South Carolina GEAR-UP to provide college access and college preparation education to middle school and high school students in under-represented areas- Reviewed applications for admission and selected new students based on overall application GPA, SAT/ACT, extracurricular activities, essays, personal experience and references - Guided applicants through the college application process- Provided counseling and support to prospective students regarding college selection process- Coordinated and managed 27 undergraduate telecounselors who assisted in contacting and providing support to prospective students via telephone -
Summer Program Coordinator - InternshipLeadershape, Inc. Jun 2007 - Aug 2007
Colleen Blevins Skills
Colleen Blevins Education Details
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Bachelor Of Science
Frequently Asked Questions about Colleen Blevins
What company does Colleen Blevins work for?
Colleen Blevins works for Phired Up
What is Colleen Blevins's role at the current company?
Colleen Blevins's current role is Senior Director, Digital Products and Marketing.
What is Colleen Blevins's email address?
Colleen Blevins's email address is gr****@****scs.org
What is Colleen Blevins's direct phone number?
Colleen Blevins's direct phone number is (202)-265*****
What schools did Colleen Blevins attend?
Colleen Blevins attended University Of South Carolina, University Of Kansas.
What skills is Colleen Blevins known for?
Colleen Blevins has skills like Program Development, Event Planning, Project Planning, Higher Education, Student Leadership, Student Development, Grant Writing, Fundraising, Non Profits, Community Outreach, Volunteer Management, Public Speaking.
Who are Colleen Blevins's colleagues?
Colleen Blevins's colleagues are Megan Moffett, Taylor Deer.
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