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• Lead design and development of performance-driving features and program integrity initiatives for referral marketing SaaS platform• Work with design-disrupting brands, such as ClassPass, Grubhub, Away, and Thinx, to understand complex referral funnels and customer acquisition goals that align with marketing optimization strategies to improve our product• Active player in determining various technical and best practice implementations via JavaScript, REST API, Webhooks, and 3rd party integrations• Collaborate with Customer Success, Sales, and Onboarding teams to prioritize roadmap by defining client use cases• Wrote product, data, and security requirements for next-generation platform, currently in development• Manage all release announcements and encourage feature adoption through documentation and educating account management • Spearheaded friendbuy.com website redesign and content overhaul, resulting in a 600% increase in inbound leads

• Led the agile, iterative development of clients’ US and International, both native and hybrid mobile ordering and loyalty apps• Developed product specifications from business and key user experiences to build tenant-agnostic mobile app for on-demand dining customer market, based on ordering, delivery, loyalty, and coupon platform with POS integrations

• Led mobile app development and iOS engineering team, from inception to launch (released Apple Store June 2017, California Psychics' Psychic Chat)• Defined and documented requirements for release of 1st mobile app for company, providing paid entertainment services• Documented user experiences within interactive wireframes with detailed user specs, and messaging scenarios per user analysis and stakeholder goals to align with iterative release plan against timeline• Implemented platform for high fidelity design, to streamline collaboration among Product, Design, Tech, and QA

• Lead decision-maker and facilitator of ceremonies for Agile product development for ReceiptMatch Mobile App (native iOS and Android)• Formed Agile prioritization framework and intake process for the mobile app backlog to work with product stakeholders across business• Increased monthly engaged users by 11% since taking over rapid release cycle management• Actively participated in product visioning and design thinking workshops with partners to introduce new features and user interface elements based on customer needs and user research

•Consulted business partners across medical center to identify and analyze digital communications & collaboration needs, to further shape product development•Managed all internal community sites & governance, cultivate community managers & powerusers •Developed and executed strategies for evolving digital community efforts•Lead writing, grooming, and prioritizing of user stories, based product roadmap & resources•Managed and analyze data for user access and social activities, translate trends across the platform to recommend product improvements

Web Builder/Producer for Maxvantage: a strategic alliance between Maritz Travel Company and American Express. Website Programming, Content, and Management• Develop effective and efficient meeting and event registration websites and related communicative devices across two event management platforms for several Fortune 500 companies (budgets ranging from $1,500-$50,000, at 50-60 websites per year.)• Integrate the functionality needs of Project Manager and vision of end-client personnel, in order to formulate content, design and overall functionality of various websites types, including incentive trips, product launches, and national sales meetings• Design and manipulate custom CSS and HTML coding cross-browser compatible code to optimize layout, usability and overall aesthetics; Incorporate eCommerce portals • Utilize Adobe editing tools, such as Photoshop, Fireworks, and Dreamweaver to create custom banners and logo integration to maintain branding of client, product, and/or eventCustom Reporting and Data Analysis• Establish reporting needs with each meeting/event stakeholder, to compile custom reports; Cross-utilize quantities and tabular reporting to translate to meaningful information for effective application by project manager and third parties Account Management• Act as liaison between clients and upper management to formulate efficient, economic, and strategic standard operating procedures, integrating project phase timelines of our business model and specific client objectives and demands• Compile website cost estimates on websites needs, including all aspects of registration and travel functionality, site branding, reporting to realistically and efficiently align with client’s allocated budgets• Troubleshoot and often improvise with cross utilization of various registration tools and scenarios to adhere to dynamic client’s expectations, while simultaneously enhancing job efficiency of other involved parties

Attendee Registration and ManagementCorporate Travel PlanningWebsite Build and Management

Customer Website DevelopmentSmall-Medium Business CampaignsBrandingLogo/Corporate IDMarketing MaterialsAdvertising Consultation