Colleen Cavanaugh Email and Phone Number

• Manage all national and key accounts at a small privately-held printing company • Market and sell standard print, large format, POP, labels, packaging, promotional products, mailings, and design services to businesses of all sizes• Identify, qualify, and pursue multiple high-volume business leads weekly with a high close rate• Promote up-selling, cross-selling, and retention by employing a collaborative approach and using effective communication strategies to improve relationships and build rapport and trust• Monitor industry trends to inform sales strategies by shaping and enhancing value-added solutions and plans for new market developments• Advise senior leadership on pricing strategies based on customer feedback, as well as desired product improvements and enhancements• Expand territory sales using a variety of sales techniques, including cold-calling, networking, and relationship development• Served as a consultant to clients, providing education on technical phases of the print process, paper samples, ink swatches, binding and finishing options, and various print methodsKey Contributions• Negotiated deals worth $600K+ with key print and distribution accounts with Fortune 1000 companies• Consistently generated $4.5M in annual revenue with a peak volume of $4.75M• Ranked top sales rep at the company every year since 1995• Added additional revenue streams and increased sales by about 35% by focusing on outside services• Developed an independent marketing plan and materials to expand business

• Promoted live printing and direct mail services to businesses across the Buffalo, NY region• Utilized a consultative approach with prospects, including conducting needs analysis and providing education on postal service regulations and cost reductions they could achieve through outsourcing• Developed proposals, finalized contracts, processed purchase orders, and confirmed availability and delivery• Researched manufacturers and client costs in order to provide a customized competitive analysis• Provided customer insight to product teams to inform product lineup, features, and pricing• Reviewed data on inventory, utilizations, and discounts to drive decision-makingKey Contributions• Consistently closed sales over $200K, with all revenue generated from new accounts• Negotiated a national program with a Fortune 500 company• Secured new business with one of the largest healthcare organizations in Buffalo, now owned by the largest national healthcare organization in the United States• Created marketing materials for the company, including a brochure targeting specific market segments

• Led direct selling efforts for a multinational forms manufacturer• Developed new business and grew current accounts using a consultative approach• Prepared timely and accurate order entries to ensure prompt product shipment and promote retention• Developed sales presentations and created written proposals• Qualified using cold-calling and office visits and warmed leads through client systems analysis • Generated quotes, created detailed order sheets, and reviewed sales contracts • Focused on promotion of products with the highest profit margin • Worked with product teams to create specialized products for custom orders based on customer requirementsKey Contributions• Received numerous sales awards, including National Sales Representative of the Year in 1992 for a 25% increase in sales and number of accounts, Top Gun Sales Rep in 6 months in 1992, and Sales Rep of the week for 16 weeks in 1992• Ranked top salesperson in a key product lines for 8 consecutive months • Recognized for outstanding customer service scores in the company’s national newsletter