Colleen Corrigan Email & Phone Number

London, GB

Remote

Grand Rapids, Michigan, United States

• Built strategic annual marketing plan with stretch performance goals targeting 97% total revenue growth in 2021- Surpassed H1 revenue target by 132% in 2021
• Provided tactical marketing support and strengthened partnerships to account for company high of 29% of total country revenue through marketing
• Collaborated with distributors to drive digital marketing awareness and activity with an increase in collaborative funding for PPC (100% budget growth)
• Visited partners to train on funnel management and lead handling, improve customer relationship, and strategically implement quarterly plans
• Led Diversity and Inclusion (D/I) initiatives within department and an active member of company's D/I Policy Deployment team
• Refined new partner onboarding to cater to distributor's current state of marketing and lead generation resulting in -5 days off partner onboarding process

Grand Rapids, Michigan, United States

• Achieved 29% growth in annual revenue through dedicated marketing plans, lead handling and strong funnel management
• Increased MQLs by 70% (2019-2020) through continuous optimization and testing of SEO site changes and Google Ads strategies, audience targeting and ad creation
• Built lead qualification process with 10% increase in internal monthly MQLs
• Designed onboarding plan for new partners to expedite marketing activity and sales – implemented globally at company
• Oversaw U.S. Lead Generation Team and standardized team practices to ensure consistency and results

Greater Grand Rapids, Michigan Area

• Built CRM from 0 prospective customers to 1,500 contacts through extensive market research and customer conversations. This assisted with expansion in a new region for the company
• Expanded market insight into key industries by U.S. region to support future marketing strategies
• Established standard work for CRM upkeep, desk research, and customer outreach practices to maintain growth in market visibility

Greater Grand Rapids, Michigan Area

- Supplied extensive customer service for Spectrum Health digital products- Provided administrative support and technological troubleshooting- Developed relationships between departments by coordinating volunteer opportunities- Drafted and proofread time-sensitive correspondence and documents

Kalamazoo, Michigan Area

-Campus media technician-Responsible for operating and maintaining technology throughout Kalamazoo College's campus

Kalamazoo, Michigan Area

-Digitized student files from a paper format-Found and prepared photographs and documents for archives -Accountable for effectively training new student workers

Kalamazoo, Michigan Area

-In charge of volunteer recruitment for the re-election campaign of State Representative Jon Hoadley. -Experience in political field work including canvassing, phone banking, networking, and fundraising. -Comprehensive knowledge of DNC Votebuilder.

- Designed and promoted weekly social events and monthly educational programs for residents- Acted as link between residents and the Dean of Residential Life- Supervised the residential halls and encouraged positive relations between residents

-Worked as an assistant in the Office of Student Development -Performed administrative duties including working with confidential records, operating Microsoft Office, and interacting with students and staff of Kalamazoo College

Bachelor'S Degree, American History (United States) And Women, Gender, And Sexuality

Activities and Societies: -Kalamazoo College Democrats -Progressive Organization of Women Engaged in Revolution -Kalamazoo College Women's.

French Language And Literature And International Marketing

-Studied abroad in Clermont-Ferrand, France for the duration of September 2015 to February 2016 -Took courses in International Marketing.

Education record

Activities and Societies: National Honors Society, Women's Varsity Soccer -Graduated with honors -President of National Honors Society.