Colleen Cushing Email & Phone Number

Beaverton, OR, US

Beaverton, OR, US

Los Angeles, CA, US

San Mateo, California, US

• Lead strategic client relationships by driving short and long-term global consumer and B2B research strategies.
• Optimize client usage of quantitative research tools to uncover marketplace insights that support business objectives.
• Oversee all aspects of global research design including methodology, sampling plans and questionnaire development.
• Develop and deploy consumer insights best practices training sessions for key customers and internal partners.

• Partnered with clients to develop and execute appropriate research strategies that provide necessary insights and guide decision-making from concept innovation to communication strategies.
• Synthesized insights from primary and secondary sources to identify actionable consumer trends.
• Led all aspects of qualitative and quantitative research initiatives, including project management, methodology, questionnaire/moderator guide development, analysis and report writing.
• Employed a wide array of qualitative methodologies including in-store shopper studies, focus groups, 1:1 interviews, consumer ideation sessions and ethnography studies to uncover rich insights on consumer needs states.
• Utilized quantitative research methods including multivariate analysis, conjoint and TURF to address diverse business needs including brand health tracking, market sizing, concept and ad testing, consumer segmentation.
• Spearheaded consumer research initiatives both independently and in partnership with other research agencies for top consumer brands such as Mattel, Caesars Properties, Hershey, Hasbro, Hilton and Facebook

Pawtucket, RI, US

• Led global product development and marketing plans for brands within the Playskool division.
• Managed product strategies and oversaw product development cycles to meet consumer and marketplace needs while delivering against financial and profit goals.
• Developed brand positioning to guide marketing communications and creative execution.
• Leveraged consumer research and syndicated market data to drive product development and marketing plans for infant/toddler toy lines.

Boston, MA, US

• Established partnership with key accounts, providing consumer insight and research methodology thought leadership.
• Responsible for client management and execution of all phases of quantitative and qualitative research projects for travel and hospitality clients including: Royal Caribbean, Celebrity, Caesar's and AVIS/Budget Rental.
• Collaborated with clients in presenting key finding and recommendations to senior management and key decision-makers.

Pawtucket, RI, US

• Oversaw product line and brand development for $150MM portfolio of brands, including Nerf, Super Soaker and LazerTag.
• Established product strategy, utilizing consumer insights to optimize product pricing and features.
• Managed development of marketing campaigns including media plans, advertising, promotions and retail execution.

Pawtucket, RI, US

Pawtucket, RI, US

• Created and executed strategic research plan for Preschool and Girls’ Toy Brands to uncover insights that drove category expansion, product development decisions and marketing strategies.
• Collaborated with internal partners such as marketing, design, digital teams and creative agencies in implementing quantitative and qualitative research initiatives that identify whitespace opportunities, refine.
• Presented findings and actionable recommendations to senior management, brand teams and advertising teams.
• Leveraged qualitative methodologies such as ethnographies, consumer ideation sessions and on-site play sessions to assess consumer needs as well as evaluate toys for ergonomics, aesthetics and play value.
• Utilized secondary research including NPD, Nielsen, etc. to inform and direct product development and marketing decisions.
• Negotiated contracts and managed external vendors; Managed $2MM+ primary research budget.