Marketing Leader | Strategic Problem Solver | Results-Oriented Executive MarketerAs the Vice President of Marketing at FläktGroup SEMCO, I drive the marketing strategy and execution for the U.S. location of a global leader in air technology solutions, overseeing a broad range of responsibilities:✅ Achievements & Additional Responsibilities:- Executive team member contributing to the company's growth from $47M to $80M (70% increase) and enhancing EBITDA from 7% to 10% in 5 years.- Co-led teams in successfully launching 3 major product lines and 9-line extensions.- Connected lead generation tools, media, content marketing, and multi-media plans, resulting in a target audience interactions YOY increase of 25K+.- Created impactful event marketing initiatives that doubled attendance and reduced annual spending.- Established and produced sales and marketing metrics.- Selection team member and contributor to enterprise resource planning software, configure/price/ quote, and CRM teams.- Developed and oversee self-serve sales and marketing documentation, technical information, pricing, submittals, logos, presentations, literature, case studies, and photography.- Achieved the highest employee satisfaction feedback in the company.- Oversee external marketing partners, including media, agencies, web, SEO/SEM, and content management systems.✨ Core Competencies:- Marketing Communications- Digital and Social Media- Marketing Analytics- Marketing Research- Merchandising- Public Relations- Product Development🔍 Key Expertise:- Strategy development for business-to-business and business-to-consumer marketing.- Advanced analytics capabilities, including business case development, marketing performance, and product line financial analysis.- Leading internal interdisciplinary teams for various projects, ranging from lead generation to process implementation.- Results-Driven Marketing Executive with 30+ Years of Experience:- Proven track record in leading interdisciplinary teams and implementing complex analytics for business growth.Let's connect! I'm passionate about enhancing the value proposition and competitive advantage of FläktGroup SEMCO, and empowering my team to achieve excellence and growth.