Colleen Caruso Email & Phone Number

Detroit, Michigan, United States

Kansas City, Missouri, United States

Leverage human insights to develop strategic channel and content plans. Define measures of success and clear paths for achieving brand objectives. Conduct channel audits to identify content opportunities. Develop content recommendations that optimize user experiences and increase engagement. Collaborate with various internal teams to ensure content strategies are reflective of project goals.

Aggregate and analyze weekly, monthly and quarterly marketing reports. Suggest and implement marketing strategy based on findings. Manage the implementation of all marketing campaigns reaching the nation’s healthcare C-Suite. Write all copy for all editorial, event and sales pieces. Conduct primary research to better understand an audience of 70,000+ healthcare executives.

Chicago, Illinois

Chicago, Il

Managed event logistics and post-event recaps for client-sponsored events and programs. Supported a 20-person account team through daily monitoring reports and drafted communication for client-facing notes. Implemented daily marketing tactics through client social channels and influencer communication.

Troy, Mi

Coordinated 20+ monthly in-kind event sponsorships for Hour Detroit, DBusiness and Detroit Home individually worth $5K advertising dollars. Planned and executed 25+ Hour Media presented community events to activate corporate sponsorships. Initiated partnerships with metro Detroit nonprofit organizations for purchase of a two-page advertorial spread in Give Detroit: A Charitable Registry to reach our 423,000+ audience members. Published all sponsored content to Hour Media’s Facebook and Twitter accounts.

Mount Pleasant, Michigan

Directed all editorial content, public relations tactics and social media strategy within a 40-person publication. Produced monthly “Letters from the Editor” distributed to 5,000 social media followers highlighting my passion for telling the stories of a diverse student body. Established effective communication channels within the publication, as well as external partnerships with community organizations. Increased click-through rates by 80 percent between August 2016 and May 2017 using organic social media posts.

Detroit, Mi

Published original content to the nonprofit’s blog illustrating the necessity of giving back to Detroit’s sick and injured youth. Wrote “Letter from the Chairmen” published July 2017 in the 30th Annual Golf Classic party program attended by 300 donors. Developed a strategic three-month social media calendar for promotion of charity fundraising events. Assisted with outreach to prospective donors and charitable business partners.

Troy, Michigan

Assisted with coordination and execution of four summer community events alongside editorial content in Hour Detroit, DBusiness and Detroit Home. Published event photos to hourdetroit.com using Photoshop and an internal multimedia management system. Coordinated in-kind sponsorship of 50 charitable golf outings over a three month period. Wrote and distributed press releases to local media in promotion of ticketed summer events.