Colleen Martin Email & Phone Number

Santa Clara, CA, US

Santa Clara, CA, US

Hartford, Connecticut, US

Hartford, Connecticut, US

• Originally promoted to Content Operations Manager in June 2018, received promotion 6 months later due to strong performance
• ️ Launched Adobe Digital Asset Management (DAM) platform to catalog creative assets used by in-house and external agencies. Within one year, use of the platform recouped $4.8 million in creative assets for reuse within.
• ️ Proposed and launched WorkFront tool with the goal of automating project workflows and transforming a 19-form, multi-system, multi-step marketing approval process into a single intake form that automates 23 team.
• ️ Launched an enterprise training program to educate teams on marketing tools, resources and process with the goal of increasing efficiencies and improving tool adoption. Developed guidelines and governance for content.

Hartford, Connecticut, US

• ️ Led a stretch assignment to overhaul organization’s outdated B2B sales enablement platform. Through collaborative discovery sessions, identified the need for search engine and analytics capabilities and ultimately.
• ️ Worked closely with Sales and Analytics teams to roll out a Total Cost of Care study, translating findings into broader content strategy. Campaign and materials were praised by sales leadership and opened doors for.

Hartford, Connecticut, US

• ️ Led the launch of Aetna’s fifth new pharmacy product. Created implementation strategy, messaging and product name, and identified needed marketing materials and strategic timing of implementation. Collaborated with.
• ️ Based on digital audit and governance project, consulted with Marketing Optimization team to develop and implement a new collaboration platform for marketing materials and campaigns. Advised on best practices, user.

Chicago, IL, US

• ️ After just 6 months of hire, recognized the need and pitched idea to design and implement a custom, more accurate budget tracking process for agency’s largest client. Converted a manual, 4-day budget preparation.
• ️ Led the Creative and Media teams to develop a cross-cultural, multi-channel campaign that led to a 23% increase in traffic to client’s website year-over-year and an 11% increase in rebate redemptions. Despite flat.

Chicago, IL, US

Chicago, IL, US

Scottsdale, Arizona, US

• Managed relationships and year‐long marketing campaigns for eight different clients in a variety of industries. Coordinated media / marketing plans, ensuring every component is completed on time and within budget.
• ️ Established a formal cadence for campaign analytics and reporting. Made presentations to clients and suggested ways to optimize their campaigns.
• ️ As a junior employee, was trusted to organize and facilitate branding workshops for clients looking to establish or recreate their public image. Evaluated all brand touch points and provided recommendations to clients.

Brentford, Middlesex, GB

• ️ Diamond Tier Award Winner (top 4% of sales in nation) in 2008
• ️ Avodart Combat Launch Award Winner in 2008
• ️ District Member of the Year in 2007
• ️ Built partnerships with 100+ pharmacists and 300+ healthcare providers in a variety of specialties
• ️ Selected to design and facilitate brand workshops at the regional, district and territory level
• ️ Developed a unique customer analytics report that was eventually rolled out and adopted region‐wide

New York, New York, US