Colleen Martin Email & Phone Number

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Hartford, Connecticut, Us

Hartford, Connecticut, Us

Originally promoted to Content Operations Manager in June 2018, received promotion 6 months later due to strong performance▪️ Launched Adobe Digital Asset Management (DAM) platform to catalog creative assets used by in-house and external agencies. Within one year, use of the platform recouped $4.8 million in creative assets for reuse within the organization, ultimately saving the time and costs involved in developing new creative assets.▪️ Proposed and launched WorkFront tool with the goal of automating project workflows and transforming a 19-form, multi-system, multi-step marketing approval process into a single intake form that automates 23 team approvals. ▪️ Launched an enterprise training program to educate teams on marketing tools, resources and process with the goal of increasing efficiencies and improving tool adoption. Developed guidelines and governance for content use, standards and scope, and educated marketers on policies and procedures.

Hartford, Connecticut, Us

▪️ Led a stretch assignment to overhaul organization’s outdated B2B sales enablement platform. Through collaborative discovery sessions, identified the need for search engine and analytics capabilities and ultimately selected new Highspot platform. Led the content strategy as well as change management and adoption program. Convinced stakeholders to champion a unique content migration policy for 11,000 documents and 14,000 webpages.▪️ Worked closely with Sales and Analytics teams to roll out a Total Cost of Care study, translating findings into broader content strategy. Campaign and materials were praised by sales leadership and opened doors for data-driven upsell and cross-sell opportunities with difficult-to-please customers.

Hartford, Connecticut, Us

▪️ Led the launch of Aetna’s fifth new pharmacy product. Created implementation strategy, messaging and product name, and identified needed marketing materials and strategic timing of implementation. Collaborated with Sales and Product teams to ensure strategy and messaging alignment. Optimized strategic plan for product’s future expansion to other segments and customers.▪️ Based on digital audit and governance project, consulted with Marketing Optimization team to develop and implement a new collaboration platform for marketing materials and campaigns. Advised on best practices, user experience, Salesforce capabilities, testing, and reporting. New platform allowed members of the Marketing Center of Excellence (COE) to share projects across business units, track budgets and gain insights into current initiatives.

Chicago, Il, Us

▪️ After just 6 months of hire, recognized the need and pitched idea to design and implement a custom, more accurate budget tracking process for agency’s largest client. Converted a manual, 4-day budget preparation process into an auto-populated Excel spreadsheet that used automated formulas and macros to calculate real-time dollars spent based on hours worked. Spreadsheet saved the Management and Finance teams 18 hours per month and received high praise from client.▪️ Led the Creative and Media teams to develop a cross-cultural, multi-channel campaign that led to a 23% increase in traffic to client’s website year-over-year and an 11% increase in rebate redemptions. Despite flat budget for creative development and production, introduced creative, out-of-the-box ideas to amplify client’s message in a saturated market using digital, print, video, and outdoor channels.

Chicago, Il, Us

Chicago, Il, Us

Scottsdale, Arizona, Us

Managed relationships and year‐long marketing campaigns for eight different clients in a variety of industries. Coordinated media / marketing plans, ensuring every component is completed on time and within budget.▪️ Established a formal cadence for campaign analytics and reporting. Made presentations to clients and suggested ways to optimize their campaigns.▪️ As a junior employee, was trusted to organize and facilitate branding workshops for clients looking to establish or recreate their public image. Evaluated all brand touch points and provided recommendations to clients.

Brentford, Middlesex, Gb

▪️ Diamond Tier Award Winner (top 4% of sales in nation) in 2008▪️ Avodart Combat Launch Award Winner in 2008▪️ District Member of the Year in 2007 ▪️ Built partnerships with 100+ pharmacists and 300+ healthcare providers in a variety of specialties▪️ Selected to design and facilitate brand workshops at the regional, district and territory level▪️ Developed a unique customer analytics report that was eventually rolled out and adopted region‐wide

New York, New York, Us