As Director of Code Reader Field Operations, I oversee field operations across 140 television markets, managing a team of four direct report managers and over 40 downstream employees. I leverage a unique combination of analytical, managerial, and leadership abilities to drive operational success while applying robust Human Resources management skills to lead the entire employee lifecycle, from recruiting and staffing to engagement and performance management.Key Accomplishments:• Budget & KPI Management: I manage a $2M budget, overseeing all key performance indicators (KPIs) related to market performance and ensuring operational efficiency.• Remote Recruitment Innovation: I developed and modernized remote recruitment and maintenance procedures, significantly increasing scalability across Local and National Products. My proof of concept resulted in 50% higher acceptance rates than projected.• Team Expansion & Success: I secured authorization to hire a team of eight dedicated remote recruiters, successfully expanding operations across additional markets. The team achieved over 200 acceptances in six markets within the first 45 days following reorganization.• Data Collection & Efficiency Improvements: I boosted operational efficiency by improving the Regional In Tab Rate by 4% and the Regional Interim Completion Rate by 9%.• Demographic Improvements: I improved market demographics in Tucson, achieving a net increase of 38 homes and a demographic improvement of over 3 points among households under age 35.

I managed and motivated a team of over 40 field members across 14 markets within a matrix organization. My role involved collaborating with department leaders to oversee day-to-day operations, including project management, job prioritization, and providing employee support to ensure smooth and efficient workflows.Key Accomplishments:• Remote Recruitment Success: I directed a remote recruitment proof of concept, which resulted in over 200 new sign-ups in the Albany market, facilitating a full market recovery and significantly enhancing client satisfaction.

During this tenure, I managed the full employee lifecycle, from recruiting and staffing to engagement and performance management. I led a team of seven direct report managers and more than 60 downstream employees across 14 television markets. My role included overseeing a $7M budget and driving key performance indicators (KPIs) to ensure market success.Key Accomplishments:• Employee Satisfaction: I amplified our Gallup Employee Satisfaction score by 0.25 points during organizational transitions, supporting a smoother change process.• Market Penetration & Device Deployment: I accelerated the deployment of next-generation audience measuring devices, establishing a presence in 1,800 new homes within less than a year, significantly increasing market penetration.• Business Model Transition: I guided the team through a business model transition from 100% in-field work to 100% remote operations, securing new roles for approximately 90% of the team.• Remote Operations During COVID-19: I conceptualized and implemented a 100% remote operational model in response to the COVID-19 pandemic, ensuring business continuity.• Equipment Upgrades: I enabled the team to complete over 1,000 equipment upgrades within 10 months by creating remote maintenance training programs.• Culture of Excellence: I established a culture of excellence and continuous improvement by training and mentoring over 50 staff members in software and hardware functionalities, supporting overarching business goals.• Compliance & Sampling Operations: I streamlined sampling operations while ensuring compliance with field policies, local laws, and industry regulations.• Regional Audit Process: I instituted and managed the first-ever regional audit process through an ongoing pilot project.• Health & Wellness Initiatives: I expedited health and wellness efforts by rolling out an efficient wellness program for over 1,300 remote employees.

In my Regional Director capacity for East Region Operations, I directed operational strategies and human resource initiatives to boost team performance and productivity across 11 key markets, including New York, Boston, Philadelphia, and Washington D.C. I led a team of 15 managers and provided leadership and coaching to over 100 Field and Membership team members, ensuring operational success and fostering growth.Key Accomplishments:• Operational Expansion: I spearheaded a major expansion into 500 new homes across four major markets, meeting stringent deadlines by empowering a team of over 50 field staff with comprehensive training and clear expectations.• Diversity & Mentorship Initiatives: I initiated a grassroots employee resource group (ERG) for approximately 20 women, fostering diversity and creating valuable mentorship and networking opportunities within the organization.• Financial Management & Market Insights: I managed and optimized a $13M budget to achieve maximum ROI, leveraging data analytics to derive market insights and inform strategic decisions.• Employee Engagement: I augmented employee engagement by six points year-over-year, as measured by Gallup metrics, through targeted engagement strategies and management practices.

As a Sample Manager for Regional Field Operations, I employed effective project management techniques to oversee key aspects of project management, job prioritization, and team support. I introduced Sample Manager Standard Operating Procedures (SOP) and mentoring documents, streamlining operations and fostering stronger alliances with Membership Management and Client Services. My efforts helped boost collaboration and efficiency across teams.Key Accomplishments:• Team Leadership: I supervised 45+ full- and part-time field team members across four markets, ensuring smooth operations and strong team performance.• Scheduling Efficiency: I reduced scheduling waste by 56.5%, far exceeding the target of 25%, and earned a Business Process Improvement (BPI) certification by analyzing trends, identifying gaps, and implementing sustainable solutions.• Cross-Team Collaboration: I dismantled organizational silos between three teams by leveraging my understanding of business drivers to enhance internal communication accuracy and streamline operations

I augmented data quality by leading the Baltimore Local People Meter (LPM) Sample from concept to launch. I utilized leadership and people management skills to supervise five managers and over 30 indirect reports across both the Baltimore and D.C. markets. My role involved managing a $2M annual budget and providing expert advice to the Regional Director on client escalations.Key Accomplishments:• Client Satisfaction & Market Transition: I boosted client satisfaction by leading the transition of Baltimore's TV market from set meters to people meters, successfully staffing and establishing a 600-home market in under 10 months.• Team Building & Onboarding: I built team capabilities from the ground up, recruiting, selecting, and onboarding a new Field Team of six within six weeks.• Cross-Functional Collaboration: I fostered unity across three cross-functional teams, partnering with Membership Management to enhance team cohesion and align efforts toward a unified goal.

In my position here, I enhanced productivity by analyzing performance trends, optimizing work schedules, and conducting performance reviews. I prioritized fostering open communication across all organizational levels to discuss solutions and improve team performance. I also played a key role in recruiting and managing office and field staff, ensuring operational efficiency.Key Accomplishments:• Hiring & Team Building: I interviewed and hired over 10 part-time staff, prioritizing cultural fit and team cohesion in the selection process.• Leadership & Coordination: I led an office staff of six and coordinated work schedules for 13 field representatives across two primary markets.• Strategic Forecasting: I delivered market forecasts to leadership, contributing to strategic planning and decision-making processes.