Colleen Ford Email & Phone Number

United States

California, United States

Montreal, Canada Area

Valmont a luxury Swiss Clinical Skin care brand with distribution in 5 Star Hotel & Resort spas, day spas, medical spas and luxury retailDelivered monthly, quarterly and annual sales budget goals to increase brand awareness Developed account business plans to increase sell in and account growth for spa and retail doorsDeveloped sales processes increasing sell-in of brand in top accounts – conducted monthly meetings with top doors to discuss results as well as uncover opportunities to increase business.New business development for SW region through cold calling, prospection and introduction of brand Conducted seasonal marketing meetings – review past performance, account revenue goals, introduced new product launches, planned seasonal marketing/merchandising, and training plans for the season to achieve revenue goalsSurpassed total territory annual budget goals in 2019 – $3.013 TY vs $2.859 Plan +105%Retail Doors $841 TY vs $812 LY +4% and Spa Doors $2.182 TY vs $1.056 LY +107%Surpassed new business goals in 2019 added 14 new doors for a total of $1.181 in New business +393.4% YTD vs $300K new business goals.Supported Western Region since July 2020 – coaching and developing team in the West to manage and grow open territories. Sharing best practices and coaching team on best practices, sales processes and territory management.Achieved new business goals for 2020 – added 9 new doors and +$400K in new business

Lake Forest, California

Control Corrective Skincare & Global Beauty is a professional clinical skincare brand distributing products through day spas, medical spas and national/international distributor partnerships. Developed overall corporate operations; business, sales, marketing and distribution strategy to deliver sales goalsHired and developed national Regional Account Executive team to include 8 sales executives.Delivered monthly, quarterly, and annual sales performance goals to executive team each weekSales Forecast development and team coaching to achieve performance goals Developed annual activation calendar to align with company’s performance goals and guarantee brand image through local marketing, merchandising and trade marketingDeveloped strategic brand partnership opportunities to further brand expansion goalsNegotiated and developed net shipment, stock and sales plans and promotional calendar for domestic and international DistributorsDeveloped and managed expense budgets and promotional budgets to increase profitabilityDelivered financial targets in Net Sales, Profit and cash management throughout the P&L responsibility

Western United States

ReVive Skincare/Gurwitch Products– Western United StatesRegional Sales Manager January 2015 – July 2017ReVive Skincare is a high performance, luxury skincare line developed by Harvard trained Plastic Surgeon Dr. Gregory Bays Brown inspire by Nobel and prize winning technology from the medical field with distribution in luxury and specialty retail.Coached and Managed the West Coast Team to include four Account Executives and one Education Specialist in all sales activities in our retailers to include; Neiman Marcus, Saks Fifth Avenue, Barneys, Bloomingdales, Nordstrom as well as Specialty Retailers.Managed budgets for the Western Region to include T&E, Gratis, Event/Promotion and Education to increase profitability.Managed Corporate Calendar for the Western Region to ensure key accounts/doors have the appropriate samples, collateral, gratis and coverage to meet and exceed retailer sales plans.Corporate liaison for Nordstrom, Bloomingdales and CosBar accounts – work direct with the buying office to plan Seasonal calendars to increase sell in and sell through at each door identified opportunities to increase revenues and decrease liabilities.Identified strategies to increase and maintain and develop new customers in retailer doors i.e., pop up events, incentives for the sales associates and product specialists.Developed an incentive plan for product specialists at key doors to meet and exceed ReVive sales plans.Increased comp retail sales for the region Spring 2017 FY17 +3% over plan

United States

Darphin Paris/Estee Lauder – Western United StatesSALES AND EDUCATION EXECUTIVE (RSM) WESTERN UNITED STATES August 2012 – December 2014Darphin Paris is a luxury French skincare brand with distribution in multi channel luxury spas, luxury and specialty retail Prospecting, acquiring and development of NEW business in the Western US to include California, Hawaii, Arizona, and Washington.Successfully opened flagship spa locations to include St Regis Remede Spa San Francisco, Ciel Spa SLS Beverly Hills and Heavenly Spa Moana Surfrider Honolulu.Increased comp retail sales goals for Space NK at Bloomingdales freestanding locations by 22%Increased retail sales goals for Blue Mercury locations by 20%Exceeded FY14 base business goals by a 52% increase over FY13Exceeded FY13 base business goals by 45% over FY12Exceeded new business goals by 178% in new business in FY13 and FY14

Western United States And National Day Spa Chain Accounts

Laboratoire Dr Renaud a leader in the day spa market in Montreal since the early 1960s was purchased by Valeant Pharmaceuticals in December 2009 and launched officially into the US market in June 2010 with distribution into the luxury Hotel/Resort Spas and high end day spa and medical spa channels.Prospecting, acquiring and development of NEW business in the Western US to include California, Hawaii, Arizona, Utah, Colorado, Nevada and Washington in addition to developing key national accounts with corporate offices in New York, Miami and the Caribbean.Negotiated and developed business relationships with National accounts and large multi chain Day Spas, Hotels/Resort Spas, Medical Spas, and management companies including customers such as Equinox, Viceroy, Caesar's Palace Las Vegas, Sports Club LA, etc. These business partnerships established credibility in the market place and facilitated the signing of new accounts resulting in increased sales and brand awareness in the US Market.Academy Awards - secured the rights as exclusive skin care sponsor and supplier at the Academy Awards Pre -Oscar Luxury Suite since; , Beverly Hills CA. As a result, the image of the brand had a tremendous boost facilitating the introduction into several segments of the market.Sundance Festival - secured the rights as exclusive skin care sponsor at the Sundance Festival Luxury Suite 2012.Grew Equinox base business over 716% from January through June 2012 by adding six more clubsfor a total increase of over 178% in new business and base business revenues in 2011

Xsura founded in 2006, is an anti aging skin care line with multi distribution through a professional sales channel through physician offices and luxury medical spas in addition to a direct sales channel through independent distributors. Developed Xsura formulas, packaging, corporate brand identity, marketing and sales strategy to include development of sales aids, web site content , corporate DVD, training presentations and training manualsRecruited, hired and trained national sales force; established sales territories and goalsAuthored an implemented seminar series and business builder events for independent distributors Developed a VIP auto ship program for customers to increase revenue.Introduced professional products into Japan, Canada and Western regionGrew direct sales distribution team to over 300 independent distributors in three months - drove new business revenue to a 250% increase

Innovative Skincare is a leading clinical skin care line distributed through physician offices and luxury medical spas. Prospected, acquired and developed accounts in Orange County, Los Angeles and HawaiiCoordinated customer specific marketing and special events for account growth, i.e., patient appreciation days, holiday promotions and open house formatsConsistently attained/surpassed quarterly goals2006 Account Executive of the Year "Silver Level"Achieved 112% of new business goals

Colorescience is a premier luxury mineral make up line distributed through physician offices and the resort spa channel.Hired to spearhead company's new focus into the physician and luxury medical spa channel Recruited, hired and trained national sales force; established sales territories and goalsDevised and implemented marketing and training programs and strategies for the sales group Developed annual budget for trade shows, education programs, annual marketing plan Lead monthly conference calls with customers and sales force to implement marketing planOn target to achieve and exceed overall revenue goalsRestructured sales group to sell into medical channel Increased overall sales 25% through adding additional distribution channel

Randall International is a premier custom designer and manufacturer of cosmetic personal care products specializing in the Hotel/Resort and Spa market.Developed products for the hotel/resort market in Los Angeles, Orange County, Palm Springs and Las VegasProspected, acquired and developed accounts and their personal care products from concept to completion to include; package design, product formulation, sales aids, treatment protocols and education.Prospected physician and medical accounts to grow cosmeceutical business.

Obagi is a leading clinical/pharmaceutical product distributed through the physician and luxury medical spa market. Prospected, acquired and developed accounts in Orange County, San Diego and Hawaii.Coordinated customer specific marketing and special events for account growth, i.e., patient appreciation days, holiday promotions and open house formats.Grew territory from 100k in sales to 2.4 million in sales per year. Consecutively Awarded "Million Dollar Territory" for 2001, 2002 and 2003Consecutively Awarded " High Achievers Club" for 2000, 2001, 2002 and 2003

Bachelors Of Science Degree, Business Administration And Management, General

Certificate, Aesthetics

Associate Of Arts - Aa, Marketing & Merchandising