Responsible for collecting, analyzing, and sharing market knowledge for the Blood Bank and Clinical Laboratory segments. Develop key messaging and content to support segment-based campaigns and communication initiatives. Develop sales tools and training for direct and indirect sales channels and provide front-line sales support.

Serve as champion for the product and voice of the customer within Helmer. Develop customer requirements for new products and manage existing product lines. Responsible for Helmer Scientific's medical grade Refrigerators and Freezers, as well as Platelet Storage and Plasma Thawing Systems.

Responsible for Helmer's Marketing Communications program, including product literature, website, advertising, direct mail, and trade shows.

Responsible for software solutions used by Sales and Marketing teams. Included CRM software (Goldmine) and quoting software (Qwik Quote). Developed policies and procedures for sales/marketing use of ERP system (Fourth Shift). Trained team members in use of software.

Responsible for launch and all sales and marketing activities for the new Plasma Thawing Systems line.

Contacted blood centers and hospital transfusion services across the U.S. and Canada to discuss equipment needs.

Developed export inquiry database and reports. Performed pricing analysis for development of export pricing policy.

Managed a territory including Northwestern University Medical Center and the Lakeside V.A. Hospital in Chicago. Promoted Vasotec, Noroxin, and Prilosec to physicians and pharmacists.