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With more than 30 years of experience in the hospitality and real estate industries, Colleen Keating is a dynamic leader with a proven track record of accelerating growth, optimizing operations, and enhancing efficiency with a team member and customer centric approach.As Chief Executive Officer of FirstKey Homes, Colleen was responsible for leading the strategic direction of the business during a time of rapid growth, while positioning FKH as a leader in resident experience. Prior to FirstKey Homes, Colleen served as Chief Operating Officer of the America’s at InterContinental Hotels Group (IHG) and was responsible for leading operations of more than 4,000 hotels. With significant experience in franchising as well as brand-led businesses, Colleen is known for being customer focused while fostering franchisee relationships to drive operational success and business profitability. She is a respected leader, known for enhancing company culture, and for building and developing top performing teams.
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Chief Executive OfficerPlanet Fitness Jun 2024 - PresentHampton, New Hampshire, Us -
CeoFirstkey Homes Feb 2020 - May 2024Marietta, Ga, Us -
Chief Operating Officer, The AmericasIntercontinental Hotels Group (Ihg®) Mar 2018 - Feb 2020Windsor, Berkshire, Gb -
Executive Vice President, OperationsDavidson Hotels & Resorts Jan 2017 - Mar 2018Atlanta, Ga, Us -
Senior Vice President Of Franchise Operations, North AmericaStarwood Hotels & Resorts Worldwide, Inc. 2014 - Dec 2016Stamford, Ct, UsRecruited to evolve and propel Franchise Optimization initiative, securing appropriate resources from senior leadership while strengthening overall strategy and accountability. Analyzed competitor benchmarking data, developed unique tools, assembled team with highly-specialized franchise skills, ascertained ideal organizational structure, and aligned goals with the central Starwood mission and the goals of each hotel. Shifted perception of team culture “from cop to coach” to drive success—established integrated top-line teams, promoted accountability, and deployed teams on geographical axes to better support hotels. Reduced number of portfolios in escalation. Expanded new business pipeline, resulting in double-digit fee growth for Starwood and top-line profits for franchisees. Contribute as member of Global Human Rights Council. -
Senior Vice President Of Operations, North RegionStarwood Hotels & Resorts Worldwide, Inc. 2012 - 2014Stamford, Ct, UsSelected to steer operational excellence across largest region in North America, with 15+K hotel associates, 125 hotels, 10 owned assets, and a $125M EBITDA contribution. Built and coached a regional team of over 40. Drove GOP and EBIDTA. Hired all GMs in region. Improved margins and guest satisfaction scores while achieving sizeable market share gains. Advanced productivity and operational efficiency without compromising superior service. -
Area Managing Director And General ManagerStarwood Hotels & Resorts Worldwide, Inc. 2009 - 2012Stamford, Ct, UsHandpicked to turn around largest hotel in New England in the worst economic conditions in decades, building and leading a top-notch leadership team that fortified all key metrics of an underperforming strategic asset. Led 11 direct reports, focusing on leadership team development, revenue growth, and elevating guest service. Reversed negative multi-year financial trend, reintroducing hotel to business community—led to 211% boost in Corporate Group and 30% in Corporate Account production. Increased associate engagement to 92% (among the highest in the Division). Raised Guest Satisfaction scores from 7.8 to 8.47, achieving Sheraton Best in Class. -
Area Managing Director, New England RegionStarwood Hotels & Resorts Worldwide, Inc. 2007 - 2012Stamford, Ct, UsManaged a top-performing team of 20+, steering operational excellence in eleven New England hotels. Launched two new brands. Concurrently acted as General Manager of the Sheraton Boston Hotel (2009 – 2012) and the Westin Waltham (2006 – 2009) while driving positive results in all area-level functions and responsibilities. Facilitated a collaborative culture between GMs and C-suite executives. Optimized market share and financial results in a highly challenging economy. Recognized with Metro Market Sales Team of the Year Award, launching a Sales Optimization initiative that achieved goal of $100+M in inaugural year. Valued member of strategic Divisional and Global teams. -
General Manager, The Westin WalthamStarwood Hotels & Resorts Worldwide, Inc. Jun 2006 - 2009Stamford, Ct, UsInverted ~$1M revenue deficit in six months, closing year above expectations. Improved GOP margin by 70 basis points despite renovation-related revenue loss of $0.5M. Attained record-high RevPAR Index of 117.8%. -
General Manager, Sheraton Needham HotelStarwood Hotels & Resorts Worldwide, Inc. Jan 2002 - Jun 2006Stamford, Ct, UsElevated hotel from a failing Brand Standard Score to a score of 98 in two years (#3 in company). Achieved #2 ranking in GSI growth in North America in first year. Increased EBITDA from $2.5 to $3.9M (67%). Cut costs and improved quality, implementing Six Sigma and pilot projects. Focused on new business development, boosting total revenues by over 22%. Exceeded set targets, achieving a 33.3% two-year RevPAR growth. -
Director Of Sales & Marketing, The Westin ProvidenceStarwood Hotels & Resorts Worldwide, Inc. 2000 - Jun 2002Stamford, Ct, UsLed 15 direct reports. Dominated market in ADR/RevPAR despite heavy competition and weakened demand. Awarded Transient Hotel of the Year in 2000. Grew Meeting Room Rental by 75% to budget in the first year. -
Director Of Sales And MarketingCrowne Plaza® Hotels & Resorts 1997 - 2000Atlanta, Georgia, Us -
Director Of Sales And MarketingGeneva Lakes Resorts 1995 - 1997
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Associate Director Of Sales & Marketing | Director Of Business TravelThe Ritz-Carlton Hotel Company Llc 1992 - 1995Bethesda , Md, Us -
Sr Sales MgrOmni International Hotels & Resorts 1991 - 1992
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Director Of SalesOcean Properties Ltd. 1990 - 1991
Colleen Keating Skills
Colleen Keating Education Details
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Western New England UniversityBusiness
Frequently Asked Questions about Colleen Keating
What company does Colleen Keating work for?
Colleen Keating works for Planet Fitness
What is Colleen Keating's role at the current company?
Colleen Keating's current role is CEO at Planet Fitness.
What is Colleen Keating's email address?
Colleen Keating's email address is co****@****els.com
What is Colleen Keating's direct phone number?
Colleen Keating's direct phone number is +178172*****
What schools did Colleen Keating attend?
Colleen Keating attended Western New England University.
What skills is Colleen Keating known for?
Colleen Keating has skills like Team Building, Strategic Planning, Talent Development, Mission Assurance, Franchise Hotel Operations, Change Management, Relationship Building, Brand Launches, Staff Coaching And Mentoring, Operational Leadership, Promoting Accountability, Profit And Loss Management.
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