Colleen Moore Email and Phone Number

• Extracted, analyzed, and presented data to surface opportunities and insights to companyleadership.• Provided analytical guidance supporting subscriber growth, customer churn mitigation• Diagnosing unfavorable trends across a complex and highly-segmented subscription business.• Identified recurring, adhoc analysis requests as opportunities to define requirements with stake-holders to translate the data requests into self-service, visual analytics dashboards.• Empowered all company employees to explore GA by providing basic user sessions, and sessionsspecific to our GA360 implementation.

• Responsible for daily metrics share-out and adhoc analyses for Marketing and Brand teams.• Centralized and automated disparate company reporting with clear metrics definitions.• Identified marketing KPI benchmarks to measure success of current performance.• Validated a data platform migration (AWS to GCP) for data consistency and reliability.

• Maintained compliance and operational requirements for Personal Lines Insurance products including: Homeowners; Private Passenger Auto; Dwelling Fire; Umbrella; Earthquake.• Supported development and lead implementation of a new personal auto product under a fast-paced project timeline. Coordinated with R\&D to develop a competitive pricing structure.• Worked closely with team leaders, office directors, and company executives to coordinate product enhancements, new implementations, and communicate growth trends of product lines.

Product Management Team for Personal Lines Preferred Homeowners - Countrywide Expansion (CA, CO, TX)• Researched market leaders and conducted competitive analyses for strategic decision making.• Organized, designed, and effectively summarized countrywide product data for executive distribution.• Managed project timelines to meet both long term project deadlines, as well as short deadlines with expected quick turnaround.• Strong attention to detail, including composing and reviewing corporate presentation materials and marketing communications.• Ability to execute against competing or quickly changing priorities for effective multi-tasking.• Made myself available as a resource to peers for insurance product discussions, methods of utilizing new software, partner programming, analytics advice, and general idea cultivation.

Product Management Team for Personal Lines Homeowners - New England (CT, MA, ME, NH, RI)