Colleen Pitrone Email & Phone Number

Lawton, Michigan, United States

𝗗𝗥𝗜𝗩𝗘𝗦 𝗦𝗔𝗟𝗘𝗦 𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘 𝗔𝗡𝗗 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗜𝗠𝗣𝗔𝗖𝗧Oversees complete sales strategy, performance, and functions for the aggressively expanding long-term care provider, including 13 senior living communities in Illinois, Michigan, Indiana, and Ohio.𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 / 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦◑ Directs sales strategy and operations companywide, achieving 90% portfolio fulfillment, including sales training, sales cycle development, pipeline optimization, CRM system, and prospecting strategy. ◑ Leads a Sales team and liaises with Operations, Nursing, Marketing, and Corporate to develop cohesive strategies to create long-term fulfillment aligned to facility offerings. ◑ Launches the grand openings of new facilities, including pre-opening preparation, sales and marketing strategy, brand positioning, community outreach, media coverage, and featured events.◑ Leads sales training/development, including talent acquisition, onboarding, sales training, performance tracking, weekly sales calls, and problem-resolution management.

Lawton, Mi

◑ Coached and developed sales training programs and marketing materials to elevate sales team impact and grow revenue and performance across 10 locations. ◑ Led marketing strategy for two large acquisitions totaling 177 units; onboarded to company culture, brand, sales operations, CRM implementation, and sales team training. ◑ Quickly implemented COVID marketing response strategy with rapid-fire precision; created tech-savvy virtual marketing and sales events to reshape and engage community perception of senior living.

Governor'S Port, Governor'S Pointe, Governor'S Village

◑ Spearheaded regional sales and operations for the Northern Ohio region, spanning four senior living communities. Developed formal sales structure, harnessing a strong relationship with nursing staff, allowing for strategic alignment between facilities and residents, and proactively disarming issues before they arise.

Homewood Residence At Rockefeller Gardens

Drove business development and community engagement for the 120-unit assisted living and memory care facility. Strategically aligned teams to the unique needs of the community and sharpened sales tracking and prospecting to drive new customer sales conversions. Transformed brand perception as a trusted partner to healthcare professionals and the surrounding community with dedicated and consistent relationship-building and networking efforts.

New York, New York, United States

Drove sales and business development for the flagship 217-unit luxury retirement living community located in lower Manhattan. Strategically led sales strategy during the post-9/11 era; sold past diverse concerns and objections to re-engage unique community and cultural offerings. Applied meticulous detail to leverage facility history, brand positioning, diverse offerings, customer prospecting, and nuanced approach to the NYC location.

Boston, Ma