As VP of Marketing at BlendJet, I manage a team of in-house team members, agency partners, & content creators to discover new marketing channels & optimize existing channels to grow revenue & produce the highest possible ROI. Under my direction, email has grown from 4% to 33% of total revenue & now has over 6 million active subscribers with average open rates of 52%. BlendJet has developed & launched popular new products, such as limited edition Disney, Paramount, & Lisa Frank designs, recipe books, & accessories. BlendJet is now the largest blender brand on Instagram & has grown from 50K to over 760k followers. BlendJet is tagged in 100's of organic stories & posts a day. BlendJet is growing rapidly on TikTok as one of the top advertisers in the household goods category. BlendJet's Facebook account has grown to nearly 450k followers & has a very active community of over 160k fans in its BlendJet Recipes Group. Facebook Messenger has grown to 950K subscribers & increases by about 50k new subscribers a month. SMS has grown to nearly 675K active subscribers & increases by about 50k new subscribers a month. Macro influencers & hundreds of micro-influencers post about BlendJet on social media every month. BlendJet has collaborated with 100's of top tier brands, such as Baileys, Vital Proteins, Oatly, Orgain, Aerie, EOS, Loungefly and Milani on co-branded products, mailers, & giveaways. PR has secured 100s of organic BlendJet reviews & gift guide features in top outlets, such as Forbes, CNN, NBC & Today. BlendJet is featured every month in the best health & lifestyle magazines, including Vogue, Health, Shape, People, US Weekly, & Martha Stewart Living, with a total reach of over 100 million consumers. BlendJet has been featured on popular television shows, such as Ellen, Dr. Phil, The Kelly Clarkson Show, The Today Show & The Doctors. BlendJet was a sponsor of TheFitExpo in LA & San Jose, with a large booth that opened the door to major retail deals.

As Marketing Director at BlendJet, I discovered, onboarded, and optimized new marketing channels, such as linear TV, podcast, radio, affiliate, and direct mail marketing, as well as continuing to oversee BlendJet's rapid growth on owned and earned media channels, such as social media, email, SMS, connected TV, influencer, ambassador, brand partnerships, product development, events, PR, SEO, content and print marketing channels.

As Director of Brand Marketing, I oversaw BlendJet's rapid growth on owned and earned media, such as social media, email, SMS, influencer, ambassador, brand partnerships, product development, events, PR, SEO, content and print marketing channels.

As Brand Manager and employee #1, I helped define BlendJet's brand and built its marketing strategy from the ground up. I built and oversaw its social media, email, SMS, print, influencer, ambassador, brand partnerships, product development, events, and content marketing channels.

My proudest achievement as the Social Media Manager at Warner Bros Digital Labs was building DramaFever's brand awareness by growing its social presence tenfold. I increased the official Facebook page from 500,000 followers to nearly 5 million followers with top 1% of page engagement, Instagram from 1,000 followers to 580,000 followers, Twitter from 50,000 to 225,000 followers, Pinterest from 1,000 to 92,000 followers, and YouTube from 500,000 to 4.2 million subscribers within five years. I accomplished this by working with designers and influencers to create a content calendar full of campaigns that fans loved to engage with, including viral memes, stories, images, live videos, polls, contests, and other content that resonated deeply with our passionate fan base, driving our KPI's of engagement and subscription growth. I also loved engaging with our community of fans, influencers, and celebrity guests offline at live events, such as conventions, screenings, meetups, red carpets, and awards shows. I hosted live videos, conducted interviews, and took professional quality photos in order to create even more amazing content for our social platforms. I made sure that our content was engaging and lead to customer acquisition by employing social listening tools, including Sprout Social, Hootsuite, and Coschedule, to communicate with fans and determine their values. I created A/B tests on Naytev to optimize engagement and lower the CPA of marketing campaigns. I monitored Google Analytics, Facebook Analytics, Instagram Analytics, and Looker Analytics to modify marketing strategies. I truly enjoyed strategizing with a team of 10 marketers on creative customer-first campaigns that expanded the company's reach and increased site traffic and subscriptions.

I wrote, edited, and published thousands of entertainment, beauty, travel, food, and lifestyle content marketing articles for DramaFever's international entertainment news site, which reached 3-4 million weekly readers. I learned leadership and management skills by leading our team of 10 free-lance writers, approving their pitches and giving them feedback on how to improve their content. I employed SEO best practices to increase ranking of articles in Google search results.

I managed project activities for a team of six researchers. We conducted observations and in-depth interviews with teachers and students at an after-school program in order to identify program weaknesses and suggests strategies to improve. I analyzed interviews using NVIVO software to code data. I then wrote and presented annual reports used to promote best practices and secure government funding.

I planned and taught lectures about the quantitative and qualitative research methods used in program evaluation and applied sociology, as well as the theory and practice of sociology of gender. I evaluated student's papers and tests, consulted them on how to succeed in class, and organized their field studies.

I created and taught lessons for World Humanities, U.S. Humanities, and Model United Nations. I evaluated student's work and met with students and parents to address concerns. I sponsored Key Club, a student volunteer organization.

I researched and entered data used by government agencies, scholars, and journalists to influence public policy.

As an intern at FAMSA, I prepared and taught a life skills program to seventh grade students, created and taught a domestic abuse prevention/peer mentoring program to college and high school students, and conducted qualitative and quantitative research on marriage and family.