Colleen Riley Gelfand Email and Phone Number
Colleen Riley Gelfand personal email
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Strategic Marketer with over 20 years of combined Marketing (Digital and Brand), Strategic Product Management and Operations Expertise in both Fortune 50 and start up organizations. Medicare Strategist with experience expanding strategy and focus to drive improved performance in a critical market sector. Experienced in preparations for IRA (Inflation Reduction Act) negotiations. Led Digital Marketing efforts including building web presence, email campaigns, SEO/SEM brand building and social media for large national brands. Experience leading high functioning, multi-disciplinary teams of up to 20 individuals. Expertise in solving complex business problems with a multifunctional approach. Proven results – development of new revenue streams, increased revenue, new product lines, increased customer awareness and customer engagement. Harvard MBA and Holy Cross BA, Mathematics
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Medicare Strategist - Market Access Channel StrategyBoehringer Ingelheim Jan 2021 - PresentIngelheim Am Rhein, Rhineland-Palatinate, De
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Oncology MarketingBoehringer Ingelheim Jun 2023 - Mar 2024Ingelheim Am Rhein, Rhineland-Palatinate, DeFocus on launch readiness for oncology assets
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Senior Associate Director. Account Based Marketing - PayorBoehringer Ingelheim Sep 2019 - Jan 2021Ingelheim Am Rhein, Rhineland-Palatinate, De
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Campaign MarketerBoehringer Ingelheim Oct 2018 - Sep 2019Ingelheim Am Rhein, Rhineland-Palatinate, De
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Managing PartnerBedford Consulting Group Sep 2016 - PresentVaried marketing projects for startup and established companies.• Created and launched digital marketing campaigns for managed market opportunities across respiratory, diabetes and cardiovascular brands at Boehringer Ingelheim.• Created strategic and tactical marketing plan for re-launch of major digital product offering for the Pharma Intelligence division of Informa, Inc. • Developed and managed website for Real Estate Venture. SEO and Advertising led to higher than expected occupancy and rental rates.• Consulted on early stage children’s product company. Advised CEO on product development, market testing and launch strategies.
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Managed Markets, Digital Marketing And Brand MarketingPfizer 2004 - 2010New York, New York, UsWorked in Managed Markets, Digital Marketing and Brand Teams (Celebrex and Lipitor). • Responsible for brand strategy development and implementation for Lipitor and Celebrex brands. Developed and implemented comprehensive marketing plans including digital platforms, social media presence, print, radio and television advertising. Agency management – directed the work of multiple agencies in the development and creation of new patient focused marketing campaign across television, radio, print and digital platforms. Led projects to improve Pfizer positioning for major insurers formularies. -
Director Of MarketingAmicore 2002 - 2004UsStartup company funded by Pfizer, Microsoft and IBM. Led Marketing and Product Management and departments at various times during tenure. Reported directly to president. Managed marketing budget of $2.5M. Superior ability to balance strategic thinking and tactical execution. -
Portfolio ConsultantMcs Consulting 2001 - 2002Strategic advisor to Portfolio Companies' Senior Management, with a focus on Sales & Marketing.
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Vice President, Product ManagementGiantbear, Inc 2000 - 2001Member of senior management team responsible for strategic direction of new wireless technology & software company. Developed product strategy for organization’s wireless product line including delivery technology, wireless platform software and content management. Created marketing plans, including pricing and promotion for product lines.
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Senior Product Marketing ManagerCt Corporation 1998 - 2000New York, Ny, UsCT CORPORATION – 110 year old industry leading legal services firm NEW YORK, NY Responsible for all marketing and product aspects of “Representation Services” – company’s largest product line: 75% of all company revenue. Formulated and implemented four new internet-based technology initiatives designed to increase subscriptions and provide new revenue streams. Increased number of registered users 300% in 18 months. Demonstrated substantial revenue increases. A senior member of marketing team.
Colleen Riley Gelfand Skills
Colleen Riley Gelfand Education Details
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College Of The Holy CrossMathematics -
Harvard Business SchoolGeneral
Frequently Asked Questions about Colleen Riley Gelfand
What company does Colleen Riley Gelfand work for?
Colleen Riley Gelfand works for Boehringer Ingelheim
What is Colleen Riley Gelfand's role at the current company?
Colleen Riley Gelfand's current role is Accomplished Strategic Marketer with focus on Medicare and IRA.
What is Colleen Riley Gelfand's email address?
Colleen Riley Gelfand's email address is co****@****hoo.com
What schools did Colleen Riley Gelfand attend?
Colleen Riley Gelfand attended College Of The Holy Cross, Harvard Business School.
What skills is Colleen Riley Gelfand known for?
Colleen Riley Gelfand has skills like Cross Functional Team Leadership, Strategy, Business Strategy, Product Launch, Marketing Strategy, Management, Competitive Analysis, Digital Marketing, Pharmaceutical Industry, Strategic Planning.
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