Colleen Stokes

Colleen Stokes Email and Phone Number

Global Brand and Creative Strategy Consultant @ Wegmans Food Markets
United States
Colleen Stokes's Location
New York, New York, United States, United States
About Colleen Stokes

Colleen has been connecting customers and brands through visual storytelling for over 20 years. She has built and lead creative teams for 10+ iconic brands, within the technology, fashion, home, lifestyle and beauty sectors. She is responsible for ideating and executing advertising campaigns, retail visual experience, and digital footprint including; photography, video content, social content, digital advertising, digital marketing campaigns and e-commerce. As a multidisciplinary creative, Colleen has worked for Clinique, Coach, J.Crew, Martha Stewart, Levis, Williams Sonoma, and Apple.WHAT WAS YOUR VERY FIRST JOB?My first job was for Woods + Woods, a small packaging design firm in San Francisco.PLEASE DESCRIBE WHAT YOUR JOB IS AND WHAT WORK IT ENTAILS: I tell stories and I create experiences to enhance brands, connect with customers, and sell product.HOW DID YOU DISCOVER THAT THE CREATIVE WORLD WAS RIGHT FOR YOU?I was always more comfortable with pictures than with words. I began college as a math major. I discovered graphic design as an elective. To me graphic design wasn’t so different than math… it was solving problems and communicating, with a visual language. I was good at solving problems in that way. I had no expectations. I just loved doing it… and 25 years later I still do. HOW DO YOU FIND INSPIRATION TO KEEP YOUR WORK FRESH, INNOVATIVE AND RELEVANT?I pay attention. Inspiration is everywhere.

Colleen Stokes's Current Company Details
Wegmans Food Markets

Wegmans Food Markets

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Global Brand and Creative Strategy Consultant
United States
Colleen Stokes Work Experience Details
  • Global Brand And Creative Strategy Consultant
    United States
  • Wegmans Food Markets
    Vp, Creative Director
    Wegmans Food Markets Jul 2022 - Present
    Rochester, Ny, Us
  • Clinique
    Vp, Global Creative Director
    Clinique Jun 2017 - Aug 2022
    New York, Ny, Us
    -Restructured and led a 20+ person, multi-disciplinary creative team of art directors, packaging designers, ecommerce experts, content creators, and writers.-Partners with Global Marketing, Consumer Engagement, Ecommerce and International Marketing leads to ideate and execute Clinique’s global advertising campaigns, retail visual experience, packaging design and digital footprint, including; video content, social initiatives, digital marketing campaigns and ecommerce.
  • Coach
    Vp, Global Creative Director, New Media & Brand
    Coach Jun 2008 - Jun 2017
    New York, Ny, Us
    -Successfully grew the Coach digital creative department from 8 people to 35+ people, including art directors, designers, frontend developers, copy and producers.-Instrumental in growing Coach’s digital business by over 200%.-Worked directly with Global marketing to conceptualize, create and execute on Global marketing strategies, including Coach.com, mobile web, the Coach App, social media, display advertising, email marketing, and experiential events and fashion shows.-Responsible for all digital content; including video used in retail stores and digital outdoor, social media and coach.com. As well as the overall look and feel, voice and customer experience of all digital platforms in the US, Japan, China, and 13 international marketing sites.-Also responsible for Coach Outlet.com and Coach Outlet digital marketing campaigns.-Consulted on user experience and look & feel for ReedKrakoff.com.
  • J.Crew
    Creative Director New Media & Brand
    J.Crew 2004 - 2008
    New York, New York, Us
    -Lead a team of 35+ people including art directors, designers, front end developers, UI designers, writers, freelance photographers and stylists.-Responsible for the look + feel, voice and overall customer experience of JCrew catalogue and jcrew.com.-Instrumental in launching the Crewcuts brand. -Oversaw the design of the Crewcuts catalogue and crewcuts.com. -Responsible for the launch of madewell1937.com, and J.Crew factory.com,
  • Martha Stewart Living Omnimedia
    Vp, Creative Director
    Martha Stewart Living Omnimedia 1999 - 2003
    New York, Ny, Us
    -Lead a team of 15+ art directors, designers and writers.-Partnered with CIO, CMO and technology firm to concept, design and execute an on brand, fully integrated content + commerce, digital customer experience.-Responsible for the design and production of all direct-to-consumer initiatives, including Martha-by-Mail, a seasonal print catalogue, marthastewart.com and all digital marketing.
  • Cks Partners
    Art Director
    Cks Partners Jan 1994 - Jan 2000
    Directed consumer brands through integrated marketing efforts.Clients include:LEVI STRAUSS & CONIKEAPPLEPOTTERY BARNWILLIAM SONOMAHARLEY DAVIDSONDISNEY

Colleen Stokes Education Details

  • Penn State University
    Penn State University
    Graphic Design

Frequently Asked Questions about Colleen Stokes

What company does Colleen Stokes work for?

Colleen Stokes works for Wegmans Food Markets

What is Colleen Stokes's role at the current company?

Colleen Stokes's current role is Global Brand and Creative Strategy Consultant.

What schools did Colleen Stokes attend?

Colleen Stokes attended Penn State University.

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