Enterprise Global Brand and Customer Experience

I was brought into the organization as the head of the Digital Marketing Department, where I manage all digital products and projects. I am accountable for overseeing the annual budget of the Digital and Data Analytics Departments and play a critical role in developing and executing the company’s strategic initiatives.When I was hired, I took on multiple failing or stalled projects and successfully turned them around by utilizing new and emerging technology, as well as streamlining redundant and unnecessary processes.My most recent success can be seen with The Stelter Company, where I oversee Digital Marketing and Data Analytics departments. As a senior leader, I play a key role in developing the company’s strategic plan and led multiple continuous improvement initiatives that have helped move the company forward.SELECTED ACHIEVEMENTS✔ Reduced time to build email marketing campaigns 25% by utilizing technology in the Marketing Cloud to modernize the building process and layout; integrated the marketing platform with the CRM.✔ Increased digital product margins 50% the first year and 20% in subsequent years through the standardization of solution, infrastructure, and reducing build time.✔ Eliminated bundle pricing, repriced products, and enhanced digital solutions as the leader of the Digital Solutions project.✔ Delivered a 35% increase in margins by redefining the landing page product workflow.✔ Generated an $11.8K monthly cost-savings by implementing LEAN Methodology to redefine processes, eliminate waste, reduce unnecessary positions, contractors, and an off-shore team.✔ Delivered a <1% error rate by evaluating workflow, streamlining processes, reducing positions, and limiting hand-offs from QA and development teams.********************I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: ➞ EMAIL: colleenwebster23@gmail.com

As the Senior IT Analyst, I educated and provided insight on the digital landscape as it related to product development, innovation, and metrics. I was promoted to Web Team Leader to manage a global team of full-stack developers in the Life Insurance division.SELECTED ACHIEVEMENTS✔ Increased product delivery efficiency and improved focus for each team member by switching from Waterfall to Agile project management.✔ Enabled subject matter experts to focus on higher-value work by identifying work that could be completed without deep business knowledge and assigning that work to the near- and off-shore teams.✔ Played a key role in the development of a new Proof-of-Concept that enabled customers to apply for insurance online; secured 10 application intentions the first day of roll out.✔ Played a key role on a team who built a UX strategy and roadmap and advised senior leaders on the role UX plays in design.✔ Served as a UX designer, including researching, interviewing, and participating in persona development.********************I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: ➞ EMAIL: colleenwebster23@gmail.com

I was promoted after demonstrating top-performance as an IT Analyst to manage multiple transformation projects that bridged the gap between technology and business objectives. In this role, I collaborated with architects to define solutions, gain buy-in, secure resources, and manage delivery.SELECTED ACHIEVEMENTS✔ Positioned the company for future growth by working with IT architects on solutions that met strategic business needs.✔ Managed a team of developers; identified and worked solutions to roadblocks.✔ Successfully led transformational projects resulting in efficiencies gained in business processing. This included implementing rules engines and data services that aided or replaced manual business processing.********************I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: ➞ EMAIL: colleenwebster23@gmail.com

I was recruited to the organization to work as a developer and technical lead, assisting with and managing small projects. I mastered software that allowed for variable data and enabled ease of personalization and improved efficiency.********************I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: ➞ EMAIL: colleenwebster23@gmail.com