Write, proofread, and revise internal and external communications including weekly status updates, monthly newsletters, press releases, and sales tools including email campaigns, sales presentations, product literature, and social media postsDesign marketing and promotional materials, both print and digital, for a vast portfolio of industrial products and services to empower the sales teamCreate compelling yet technical content for the company website to increase traffic and generate quality sales leadsManage SEO to continuously improve our search page rankings Work closely with manufacturing partners and the sales team to create dynamic campaigns with exciting content to increase click-through traffic and sales leadsLed marketing efforts throughout the company’s name change and rebranding efforts Oversee marketing and branding activities during the integration of acquired companiesDesign logos and oversee the legal trademark process for company-owned products or services Manage and promote brand consistency by overseeing all uses of the company logo including digital templates, building signs, apparel, and printed materialsDesigned and established an online employee portal to house company news, shared documents, employee benefit information, etc. to improve internal communication flowCreated and continuously manage online company store to allow employees to purchase company-branded merchandise for personal or business uses

Designed all corporate publications including brochures, presentations, and product literaturePlanned and executed all corporate events including the negotiation of contracts with third parties and coordination of amenities and accommodations for attendeesPlayed an integral role in the planning and implementation of the company’s name change and rebranding efforts by overseeing the project from inception to executionDesigned, edited, and gathered news stories from locations nationwide for a companywide, bi-weekly newsletter to keep employees informed on business matters and personal interest storiesDesigned, built, and maintained the company websiteOrganized community and interoffice outreach programs including charity events, blood drives, and sponsorships

Designed and created brochures, flyers, and graphics for ITS-LSU websites Wrote press releases concerning ITS student relations Updated and maintained ITS public relations events and programs

Eased the transition of students from high school to college Assisted in scheduling over 5,000 incoming students to the LSU Mass Communications College Handled parent/guardian questions and problems Helped organize and set up extracurricular activities for students participating in the orientation program Created graphics for the “This is LSU” program