Colleen Mccarthy Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

I help nonprofits, startups, political organizations and other groups by leading projects that fill in the (growth) gaps. I am both strategic and tactical. I create and implement content, communication, and program plans for my clients.Example Projects:- Recommended a marketing strategy and supported marketing hiring for a small nonprofit.- Built program plans and volunteer content for grassroots organization. - Created training and volunteer support content for a political campaign.- Managed new content marketing program for B2B software startup pre-acquisition.- Created core sales deck for company selling integrated B2C media campaign services.

San Francisco, Ca, Us

- Guided 15 volunteer teams in providing digital marketing services to state legislature campaigns.- Advised volunteers in email marketing and digital ad best practices. - Developed training content for effective voter turnout digital ads.

San Francisco, Ca, Us

I helped manage and support multiple polling places including supporting poll workers, ensuring proper functioning and adherence to elections laws, and collecting data for the Department of Elections.

- Organized volunteers and local grassroots leaders in over 150 local groups across multiple states (including Arizona, Florida, California and New York).- Managed 12 regional organizers. Created and led training for a new organizer cohort.- Developed program guides, newsletters, and training for volunteers and volunteer leaders. - Ran regular training sessions, volunteer engagement meetings, and digital events.- Presented to groups of 10 to 1000 volunteers in-person and virtually, including helping lead 1k+ volunteer virtual phone banks.

- Developed organizing content, including technology and GOTV training guides, presentations, hand-outs, and instructions.- Led training sessions and volunteer activities (phone banks, letter writing parties, etc).- Responsible for volunteers, leaders, and groups in California (about 20% of the volunteer base).

- Volunteer position: 10-30 hours per week.- Led long-distance canvass trips, organizing meetings and training events for volunteers both in California and Arizona.- Acted as a liaison between national staff and local volunteer groups for about 30 local groups and many related organizations.- Engaged local teams in Swing Left calls to action.- Provided technology, program training and general support to local activists and groups.

San Francisco, Ca, Us

Content Strategy & Creation • Demand Generation • Field Marketing • Event Management • Product Marketing • Sales Support & Management I led all aspects of product and service marketing. I also managed our sales team for a year while the company searched for a new sales leader.- Built and executed on a multi-channel marketing strategy with a small two person team.- Managed a new product launch to the Salesforce AppExchange.- Identified and implemented all demand generation strategies.- Rebuilt website from scratch, redesigning the visual and messaging strategy. [I did not have any involvement with current website which was built after I left.] - Developed content strategy and wrote all types of content, including: blogs, white papers, email campaigns, eBooks, social media posts, case studies, and press releases.- Organized presence at industry-specific conferences and planned thought leadership events.- Led all large RFP responses for deals > $500k.- Developed all sales collateral, such as presentations, speeches, and proposal templates.- Stepped up to lead 5-person team after Sales VP left, while maintaining marketing responsibilities.- Met multi-million dollar sales targets with no previous sales experience.

Oakland, Ca, Us

Product Management • Technology Program Management • Market ResearchI drove the offline and online member experience for a 20K membership organization.- Ensured achievement of membership revenue, the largest non-fundraising revenue source.- Developed a new product and pricing structure for the paid and free memberships.- Designed, executed, and analyzed a major annual membership survey to guide future strategy.- Managed educational programs for members, including a monthly webinar program.- Managed development of the online member experience on the new website.- Directed the prioritization process for functionality on the new technology platform.- Hired and managed the membership team, consisting of a program associate and interns.

Master Of Social Work - Msw

Associate'S Degree, Social Work

Mba, Non-Profit/Public/Organizational Management

Bachelor'S Degree, American Studies

User Acquisition Marketing Certificate