Colleen Bowling-Fitzpatrick Email & Phone Number

Los Angeles County, California, United States

I'm a professional and talented screen actor currently based in Los Angeles. Katie Moffitt Johnson Talent Agency represents me for commercial and theatrical work.

Fremont, Ca

In this varied role, I was responsible for managing existing national and local partnerships spanning across the event planning industry sectors. Additionally, I researched, identified and solicited new prospects for Very Mary Inspired's (VMI) new creative “workshop” venture, which include targeting both professional and social businesses, developing briefs for new clients that would tease out client needs, business objectives and set project guidelines.

Basking Ridge, Nj

Worked closely with the management team & was able to relaunch the Special Events Program resulting in increased revenue. Simonstantiously while developing this program I recruited, hired & trained a new team of event hosts. This program increased customers, further developed & maintained stronger relationships with critical vendors.

135 Spring Street, 3Rd Floor New York, Ny 10012

Role: Member of Anthem Worldwide Client Service team managing US & Global brand strategy, design strategy, and creative design projects for Anthem New York’s major CPG clients, Novartis Consumer Health, Ciba Vision, Bayer Diabetes Care, and Energizer Personal Care.Project Management - Daily management of design projects for US & Global brand strategy, design strategy, and creative design projects for Novartis Consumer Health, Ciba Visions, Bayer Diabetes Care, and Energizer Personal Care to ensure that their business goals are met and executed successfully. Responsibilities include timeline and budget development, design team and client briefings, hiring outside vendors as necessary, and ongoing status updates with the studio and clients. Sample Projects: Novartis Consumer Health:• Theraflu® Global Brand Refresh• Theraflu® New Product Package Structure & Design• Theraflu® US Innovation & Ideation Workshop• Rx Pain Medication switch to OTC• Benefiber® New Product Package Design • LamisilAT® US Brand GuidelinesCiba Vision:• Clear Care® Package Redesign Bayer Diabetes Care: • Contour® XT & Contour® NeXT Product PKG Design • Contour® Dual Branded Meter Kit For China Energizer Personal Care:• Hawaiian Tropic® New Product (SilkHydration) PKG Design Business Development - Maximize new business opportunities within existing client base by teasing out possible new project through staying informed with CPG latest industry news, position my agency-client relationship as a trusted business partner and consultative resources to gain opportunities to present Anthem’s Capabilities Presentation & win new projects. Customer Service – Establish & maintain trust and credibility with clients by working with them as a partner, through ongoing research of their business in all realms to exceed their expectations of our services.

35 South Park San Fransico , California 94107

Role: Member of Anthem Worldwide Client Service team, managing redesign projects for both the San Francisco & New Jersey offices’ major client. Lead Account Manager for the following client’s Safeway (SFO Client), Johnson & Johnson, Campbell's Soup Company, GlaxoSmithKline, & SCA (NJ’s Clients).Project Management - Daily management of design projects to ensure client's business goals are met and executed successfully. Responsibilities include timeline, budget development, design team/client briefings, hiring outside vendors as necessary, & ongoing status updates with the studio & clients. Sample Projects: J&J: •Carefree® Liners Asia Redesign & Extension of Design System to Europe & US Markets & Icon Development •Monistat® Triple Action System™Safeway: •Development of Safeway Private Label SKUs: Development of S-Brand iconography system | Select Coffee Line | Select ChocolateCampbell’s Soup:•Select Soup Redesign Business Development - Maximize new business opportunities within existing client base by promoting Anthem’s services & expertise within the client’s industry. Lead the effort to develop new icon application process for Safeway PKG design to provide a more timely & effective design implementation.I took a lead role in educating myself and the account management team on new services/resources of companies newly acquired by Anthem WW. As a result, I was able to provide my clients with more time & cost-effective, “greener” way to create package design renders. Now Johnson & Johnson Women’s Health department use Anthem for all of their 3D Interactive package renderings. Also, I served the Anthem team as a resource for the development of new business pitches by conducting research and creating case studies.Customer Service - Establish trust and credibility with clients by working with them as a partner, through ongoing research of their business in all realms to exceed their expectations of our services.

10 Prospect Street, 2Nd Floor Westfield, Nj 07090

As the boutique agencies only Account Manager I was responsible for developing trusted relationships with my portfolio clients (small local hospitals, private medical practices, small to medium size insurance companies) by acting as an extension of their marketing departments. I was my clients’ liaison between media, marketing suppliers and our internal design & planning teams to ensure the timely and successful delivery of our solutions according to customer needs.Responsibilities• Operate as the lead point of contact for any matters specific to your customers• Build and maintain strong, long-lasting customer relationships• Ensure the timely and successful delivery of our solutions according to customer needs and objectives (advertising placement, hospital publications, event materials).• Forecast and track key account metrics• Identify and grow opportunities within territory

Role: Member of Next Jump Inc. Everyday Merchant Team, handling the day-to-day account management of over 200 national merchants.Account Management – Includes management of all performance aspects of online merchant’s online affiliate programs, such as Blockbuster Online, Macys.com, SAKs.com, Sephora, Orbitz, Omaha Steaks. Built stable relationships with third-party vendor coordination LinkShare, Commission Junction, BeFree, Kolimbo and more. Built stable relationships and established trust with both new and existing third-party partners, enabling me to leverage their existing business relationships with potential new clients. Campaign Development & Management - Working closely with internal marketing team to develop & support campaigns for merchants. Responsibilities included strategic analysis of each merchant’s demographics & audience for tailored campaign supported with ongoing placement optimization resulting based on monthly sales & traffic reports.Business Development – Ongoing analysis & research of competitive membership loyalty websites/programs to seek out potential new customer opportunities.

625 2Nd Street, San Francisco Ca

Role: Member of Ziff Davis Corporate Accounts Internet Sale Team to provide clients with strategic online advertising proposals averaging $15k – 200k contributing to a quarterly budget of 3.5 million plus.Account Management – Maintained various aspects of online programs for corporate accounts that included strategic analysis and optimization performance reporting of Web traffic, traffic drivers, bloggers, editorial content and more. Analysis and reporting tools included DART & Redherrif. Agency Management and Campaign Development - Worked closely on a day-to-day basis with advertising agencies (includes McCann Erickson, Beyond Interactive, Goody Silverstein & Bleu) to develop unique and profitable online marketing campaigns that included online banner ads, email drops, lead-generation programs, white paper library programs, custom microsites, and eSeminars. Clients included Microsoft, HP, Oracle, Hitachi, Veritas, Sun Microsystems, AMD, McAfee Gateway, Sony, Sprint, Pinnacle, Nokia and more. Project Management – Managed all Ziff Davis West Coast corporate accounts that included clients support by means of providing up-to-date statistics on Websites and reporting of campaign launches and daily activity.

Portland St, Manchester M1, Uk

Role: During my two years at MC2 Manchester Limited, I had various responsibilities noted below.Account Management – Management of client’s budgets and business objectives to create strategic marketing plans to achieve goals. Businesses encompassed various professional services such as law firms, commercial financial services, banks, brokers, property developers, as well as food and beverage clients. Media Planning and Buying - Worked with the various regional and national media outlets based in the United Kingdom (Manchester Evening News, Financial Times, Scottish Daily Record, Daily Star, The Mirror, and various Business Magazines) and developed media plans, schedule deadlines for advertising copy, and proofing advertisements.Project/Event Management - Oversaw projects/events from concept to completion. The management of these projects included taking briefs, presenting costs & timelines, researching suppliers/venues, managing the graphic design teams.

Bachelor Of Business Administration (Bba), Business Administration And Management, Focus On Economics

Undergraduate Business Administration with a in-depth studies in Marketing and Economics - gained an understanding of general business.

Postgraduate Certificate, Marketing Management

Marketing Management - A 1 year postgraduate course that focused on gaining a stronger understanding of marketing fundamentals, including.