Colleen Boyd Email & Phone Number

8323 Walton Parkway, New Albany, Oh 43054

Responsible for day-to-day project management of all front end digital development and content management initiatives that required any type of code manipulation for imagery and customer-facing content updates on website.

Dublin, Ohio

As a member of the EPMO business project team, responsible for providing project management support across internal areas of the CAH enterprise with a primary focus on strategic business initiatives and HRIT related system & software implementation & integration projects.

Westerville, Ohio

Responsible for day to day project management of all digital initiatives flowing through the User Experience team for the Global Digital Marketing Investment Management organization. Foster cross functional team collaboration and manage tactical execution of global digital enhancements. Act as main point of contact for product managers and /or stakeholders during lifecycle of project.

Columbus, Ohio Area

Responsible for executing within all facets of project management discipline focusing on web & interactive project delivery including account stewardship, creative, business and technical requirements, project scoping & estimating, timeline duration, budget, capacity planning, allocation of resources, quality assurance and compliance and the development of risk assessment documentation to identify mitigation and contingency plans during entire project life cycle. Throughout tenure, managed the following Clients/Budget:Miscellaneous PM support and project set-up across multiple Portfolios including brands such as Huntington Bank, Bush Brothers, P&G Head & Shoulders, P&G Venus and Shaw. (February)Procter & Gamble Gillette Venus North America Division - $1.8 MM (Mar. –Aug.)Scope: Account & Ecommerce Oversight, Social Media Management, YouTube Custom Unit Development for new Product Launch, I-Media & Digital Banner Ad Development, Metrics Reporting & Analysis.Nestle- DiGiorno & California Pizza Kitchen - $1.4 MM (Aug.)Scope: Account & Ecommerce Oversight, (New) Microsite Development & Launch for Sweepstakes, Social Media Management, I-Media & Digital Banner Ad Development and Deployment, Metrics Reporting & Analysis.Nestle- Purina - Purpose Brand (New Brand) – $ 500 K (Sept.- Oct.)Scope: Account Oversight, (New) Website Development & Launch, Content Creation, Digital Ad & Email Development.

Nationwide Financial & Brokerage Solutions Group, Columbus, Ohio

Assume responsibility of Project Management role for seven (7) in-flight IT projects, with a combined budget of $553K for the Nationwide Financial (NF) -Nationwide Brokerage Solutions (NBS) organization. Act as liaison between project team and infrastructure resources for leveraging ESDm strategy throughout project life cycle. Collaborate with program business owners and project resources utilizing ESDm solution methodology to maintain detailed project plan, manage budget, schedules, dependencies, risks, issues, changes, decisions, action items and project documentation within Clarity / Workbench applications suite to ensure alignment across disciplines. Conduct project financial reconciliation. Compare actual to forecast, provide variance explanation and generate monthly cost plan reporting.

Westerville, Ohio

Responsible for managing the execution of a short- term $100K publishing project for an online custom education reading and comprehension application tool for an international client. Took independent ownership of project planning, content organization and implementation of metadata throughout life cycle of project. With minimal oversight, created content database and determined most efficient execution for uploading of content and assets. Responsible for partnering with internal cross-functional teams for acquisition of assets, legal and usage rights and compliance, manipulation of content and reformat of imagery specific to application specifications and scope requirements. Determined technical shortfalls of product tool and partnered with digital developer to build unique templates for content upload within tool. Manage the metadata manipulation process and upload of content with offshore 3rd party vendors. Responsible for data integrity and oversight of upload process.Responsible for quality assurance of tool functionality and rendering of content and imagery within application. Establish and apply comprehension principles based on educational program criteria and complete copywriting changes and creative edits as necessary. Ensure program completeness and readiness for customer-facing usage post launch.

Columbus, Ohio Area

Responsible for executing within all facets of project management discipline focusing on web & interactive project delivery including creative, business and technical requirements, project scoping & estimating, timeline duration, budget, capacity planning, allocation of resources, quality assurance and compliance and the development of risk assessment documentation to identify mitigation and contingency plans during entire project life cycle. As a Sr. PM within the Retail Group, I specialized in managing the project lifecycle of complex, multi-faceted website redesign and ecommerce implementation projects utilizing core PMI methodologies. Primary day-to-day responsibilities included the management of internal team member performance and completion of tasks and milestones as defined within project plan. Ensure assets delivery for timing and alignment with scope & criteria as set forth in SOW and creative brief. Secure client acceptance and approval of all project deliverables and assets. Manage internal resource allocations appropriately throughout the life of the project to sustain budget profitability and margin. Manage all internal and external communication among key stakeholders for project. Build a client relationship during project execution and act as the RI main point of contact for 3rd party vendor pre and post implementation.

Westerville, Ohio

Managed the execution of day-to-day creative, promotional or merchandising responsibilities specific to website maintenance, development and testing such as product placement, navigation, tracking URLs, onsite search, and inventory merchandising management. Managed Cheryl&Co.’s website business by driving sales and profit goals through planning, execution, and analyzing of ecommerce and email marketing campaigns, including SEO, affiliate, portal, search and other interactive marketing efforts. Responsible for oversight and testing of product, marketing and consumer data integrity required to effectively drive the management and optimization of the website, customer experience and brand strategies. Managed a multi-channel marketing and promotional strategy to drive business growth and meet sales goals. Responsible for presentation of quantitative and qualitative research and analysis for web and email initiatives.

Columbus, Ohio Area

Cross-Channel Email Analyst:Responsible for managing, executing and analyzing targeted email marketing campaigns. Instrumental in successfully deploying over 250 email campaigns for Victoria’s Secret Direct in 2006 which accounted for approximately $100MM in email-generated demand. Co-managed the email strategy and data integrity for an 11.4MM email database file.Project Manager Function:Key participant in cross-functional Offer Management Project team. This project was deemed #1 priority by the VSD business in 2005 and subsequently delivered $7.4 MM to bottom line in recovered shipping and handling revenue within first holiday seasonal rollout. Served as the Business Owner of the testing phase of the project and was directly responsible for collaboration across numerous departments to identify, document and test a comprehensive list of offer scenarios. Led weekly brand meetings, daily testing meetings and took ownership of creating and maintaining all testing documentation.

Columbus, Ohio

Responsible for co-managing $30 MM CRM budget through appropriate spending and allocation. Planned, executed and analyzed targeted direct mail acquisition/retention programs. Partnered cross-functionally with creative, traffic and production departments to ensure projects were completed on time and within budget.Managed email initiatives and served as executor of email marketing including campaign strategy, partnering with creative team, managing segmentation, scheduling and post-campaign analysis to maximize profitability and brand loyalty.Managed Express Credit Card Program and other credit related programming such as Reissues, Monthly Upgrades, Statement Inserts, Statement Messages, Style Reports, ADS Credit Enhancement Programs and Proprietary card customer listings.

Columbus, Ohio

Provided marketing and administrative support to the Vice President of Marketing. Acted as liaison between VP and the Directors of Advertising & Promotions, Community Development, Fan Development and Public Relations. Created and maintained departmental budgets and timelines for advertising, media, website initiatives, public relations, and promotional events. Assisted in the coordination and communication between VP and advertising agency to ensure all creative projects were approved and placed within planned deadlines.

Columbus, Ohio

Provided marketing and creative support to Marketing Director. Maintained law firm website, production of firm brochures, development presentations and scheduling special P.R. events. Managed the maintenance of law firm's Access database and client mailing lists.Provided administrative support to Human Resources Director. Maintained law firm's benefit and personnel files. Acted as liaison between HR, attorneys and support staff to maintain consistent support and workflow.

Marketing

GPA 4.0 during attendance

Business

Activities and Societies: Played softball for Wright State University softball team.GPA 3.7 during attendance