Colleen Burns Email and Phone Number
I specialize in helping B2B healthcare and med-tech CEOs turn vision into reality. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨As a Fractional CMO and owner of CBM Group, I leverage 25+ years with global leaders like Abbott, Boston Scientific, IQVIA, Syneos Health, and Veeva to drive growth, lead turnarounds, and build scalable marketing and business development infrastructures.𝐖𝐡𝐲 𝐂𝐄𝐎𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐂𝐁𝐌 𝐆𝐫𝐨𝐮𝐩I am sought-after for both my expertise and ability to act quickly in high-pressure situations that include go-to-market activities, business turnarounds, and transformations. Some of my biggest successes include:➡️Achieved double-digit revenue growth for Series A, B, and C-funded or PE-backed companies➡️Supported $6B IPO for IQVIA (6th largest of 2014) ➡️Scaled marketing from $40M to $300M in Abbott’s fastest-growing division➡️Built and managed a global sales team at Syneos Health that exceeded $20M+ annual targets for 3 consecutive years𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Healthcare Technology | Med-Tech | Life Sciences | Cardiology | Women’s Health | B2B SaaS | Biotech | Pharmaceuticals | PE/VC-backed organizations𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬: Go-to-Market Strategy & Execution | Messaging & Positioning | Product Launch & Demand Generation | Thought Leadership & Content Strategy | Organizational Transformation & Turnaround | Team Development 𝐆𝐢𝐯𝐢𝐧𝐠 𝐁𝐚𝐜𝐤Passionate about fostering growth in healthcare and women’s leadership, I’ve supported initiatives like the Reach Out and Read Program and served as Global Chair for the Healthcare Businesswomen’s Association’s mentoring program for over a decade, impacting 1,000+ future pharmaceutical leaders annually across North America and Europe.𝐋𝐞𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭If you’re a CEO looking for a trusted partner to accelerate growth, transform your team, or drive a strategic turnaround, let’s talk. I offer a complimentary 30-minute consultation to explore how I can help achieve your objectives. Availability is limited to one new client per quarter to ensure dedicated focus and seamless onboarding.Email me at cburns@cbmgrp.com to schedule your consultation.
Cbm Group
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Fractional C-Suite Executive | Marketing Leadership & Growth Strategy For B2B HealthcareCbm Group Jun 2023 - PresentAs a fractional C-Suite leader and trusted strategic partner for B2B healthcare companies, I translate C-Suite vision into actionable marketing and business development strategies. I bring expertise in leadership, KPI-driven accountability, hiring top talent, and managing teams and partners to ensure goals are achieved efficiently and effectively.Outcomes I Provide:➡️ Quarterly marketing strategies with a clear, proven roadmap➡️ Messaging that speaks directly to your ideal customer profile (ICP)➡️ Sales materials and thought leadership content that convert leads➡️ Streamlined sales and marketing processes to drive performance and growth➡️ A robust social media presence to amplify brand visibility➡️ Mentorship and leadership to empower junior team members➡️ AI-driven solutions for faster, smarter, and more tailored results➡️ Measurable outcomes tracked through monthly KPIsIf you are ready to create value, achieve results, and build something extraordinary—while having fun along the way – send me a message or visit www.cbmgrp.com.
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Board Member, Global Chair MentoringHealthcare Businesswomen’S Association Oct 2015 - PresentFairfield, New Jersey, UsAs Global Chair of HBA's flagship mentoring program, I lead the implementation of innovative ideas to connect seasoned healthcare executives with future women leaders in an impactful 8-month journey focused on personal growth, learning, and development.Collaborating with a dedicated team of regional leaders and over 50 volunteers, I oversee every aspect of this annual program, which serves more than 10,000 women across the U.S., Canada, and Europe. Together, we create a transformative experience that empowers the next generation of women leaders in healthcare. -
Chief Marketing OfficerSware Nov 2023 - PresentChelsea, Massachusetts, UsSware specializes in automating software validation processes for life sciences companies. Their platform, Res_Q, streamlines compliance with regulatory requirements, reducing validation time by up to 80% and decreasing associated costs by at least 30%. By integrating artificial intelligence, Sware enhances efficiency and ensures audit readiness, enabling clients to accelerate product releases while maintaining compliance. -
National Sales Leader, CrossixVeeva Systems May 2022 - May 2023Pleasanton, Ca, UsAs National Sales Leader for Crossix, I led a team of Account Partners to deliver actionable insights that optimized digital media measurement and omnichannel marketing for top pharmaceutical and biotech clients. Within one year, I drove $100M+ business growth by strategically aligning talent to accounts, expanding product footprints, and consistently forecasting and closing critical deals. -
Vp, Global Communications Bd & Market DevelopmentSyneos Health Mar 2019 - Apr 2022Morrisville, Nc, UsLeading a $300M biopharmaceutical communications group across North America and Europe, I drove growth and innovation in advertising, public relations, medical communications, and managed markets. I built and led a top-performing global sales team that consistently exceeded $20–30M annual targets for three years while maintaining an $80M+ qualified pipeline, delivering sustained success and exceptional results. -
Chief Marketing Strategist & FounderCbm Group Feb 2016 - Feb 2019Provided marketing strategy, business consulting, and communications services for life sciences clients including Thermo Fisher Scientific, Hologic, RCH Solutions, Abacus Health Solutions, Cox Healthcare IT Solutions, and Lucira Health (acquired by Pfizer).
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Executive Director, Global MarketingIqvia Jan 2013 - Jan 2016Durham, North Carolina, UsReporting directly to the C-suite, I led Connected Health marketing campaigns across eight business units and global markets, positioning IMS Health (now IQVIA) as a premier information and technology solutions provider. My efforts contributed to the company's $6B IPO—the 6th largest of 2014.Key Achievements:➡️ Launching a refreshed brand identity, corporate website, and high-impact presentation and video materials, while ensuring global alignment with corporate strategy and communication objectives.➡️ Driving global communication strategies and training across 11+ technology acquisitions.➡️ Enhancing the lifecycle and media coverage of IMS Institute thought leadership content, anchoring successful global campaigns.➡️ Establishing and chairing the Global Marketing Council to align geographies and business units with new branding and campaigns, sparking renewed enthusiasm for the company’s value proposition. -
Global Manager Education And Marketing CommunicationsAbbott Sep 2007 - Dec 2012Abbott Park, Illinois, UsWhile with Abbott, I built a marketing discipline from the ground up and created the strategic marketing plan for Abbott's fastest-growing division. During my tenure, we scaled sales from $40M to $300M, achieving consistent 11–16% annual growth and positioning the division on track for $1B in revenue.As the leader of a six-person team, I directed brand management for the i-STAT® point-of-care blood testing system, ensuring cohesive messaging across diverse customer segments, including: hospital Emergency Departments (ED) and Critical Care units, as well as physician offices, laboratories, and distribution partnersKey Achievements:➡️ Creating marketing processes and a branding architecture where none previously existed➡️ Overseeing digital strategy and implementing marketing automation to streamline operations➡️ Developing innovative tools and resources to enhance sales performance across U.S. and international sales teams, customer service, and technical support services -
Group Marketing ManagerBoston Scientific Jul 2004 - Aug 2007Marlborough, Ma, UsIn 2004, I was hired by Guidant as a Product Manager, Market Development and was promoted to Principal Market Development Manager the following year. Boston Scientific later acquired the company, and during this period of transformation, I was promoted to Group Marketing Manager (Jan 2006). -
Account SupervisorHuntsworth Health (Now Inizio) Apr 2000 - May 2004Yardley, Pa, UsMy journey with the organization began at Dorland Global, a Philadelphia-based advertising agency later acquired by Huntsworth Health.Early on, I was asked to establish and grow Dorland's West Coast operations. Notably, I earned five promotions within just four years in recognition of my contributions including:Account Supervisor (7/2003 – 6/2004)Senior Account Executive (1/2002 – 6/2003)Account Executive (3/2001 – 12/2001)Assistant Account Executive (9/2000 – 2/2001)Account Coordinator (4/2000 – 8/2000)During this time, I partnered with leading medical device and diagnostic companies, including Cytyc Corporation (now Hologic) and Roche Diagnostics, to develop impactful branding, public relations, and medical education strategies that drove measurable business growth. -
Associate Management ConsultantKetchum 1998 - 1999New York City, New York, UsI led the transformation of a sales training program at Stromberg Consulting (acquired by Ketchum), strategically redesigning it to drive market share growth for a multimillion-dollar brand at a Fortune 10 company.
Colleen Burns Education Details
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University Of Notre DameSociology -
Columbia UniversityOrganizational Psychology
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The Tuck School Of Business At DartmouthHealthcare Management Development Program
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Harvard Business School Executive EducationEmerging Leaders
Frequently Asked Questions about Colleen Burns
What company does Colleen Burns work for?
Colleen Burns works for Cbm Group
What is Colleen Burns's role at the current company?
Colleen Burns's current role is Fractional Chief Marketing & Growth Officer | Partnering with B2B Healthcare CEOs to Drive Growth, Transformation, and Results | Expert in AI-Driven Marketing, Team Leadership and GTM Strategy.
What schools did Colleen Burns attend?
Colleen Burns attended University Of Notre Dame, Columbia University, The Tuck School Of Business At Dartmouth, Harvard Business School Executive Education.
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