Colleen Clark Email & Phone Number

Atlanta, Georgia, United States

• Responsible for art direction and creation for all digital retailer content for the 100+ brands under the Garden business unit, including Pennington, GardenTech, Grass Seed, Wildflower, Wild Bird, Pet Bird Food, Pest.
• Asset direction and creation contributed to Central’s highest-ever digital sales year for Lowe’s, with 2x penetration and +27% growth in 2023.
• Responsible for all concepts and creation of Alt… Show more Responsible for art direction and creation for all digital retailer content for the 100+ brands under the Garden business unit, including Pennington.
• Responsible for all concepts and creation of Alt Image Content, Storefront Assets, Enhanced Content, A+ Content, Rich Content, Instructional PDFs, and other Product Detail Page content for 600+ products according to.
• Responsible for full site design or redesign for Pennington.com, FireAnts.com, ImageforWeeds.com, and MossOut.com. Collaborate with web developers to translate and execute Adobe XD designs.
• Responsible for creating paid display ads for Google and Amazon.

Greater Atlanta Area

• Determined experiential art direction for client-facing engagements at the Atlanta Innovation Hub.
• Mentor a small team of visual designers, delegating assets like environmental signage, motion graphics, and window vinyls on urgent deadlines. Conduct interviews for new hires.

Greater Atlanta Area

• Oversaw direction, executed design, and presented projects to clients, including B2B and B2C web design, video content, animation, and social campaigns.
• Revamped Aflac’s brand guidelines, working with a team to redesign the Aflac.com homepage and a Brand Center microsite. Led artistic direction for casting, wardrobe, and location for photoshoots.
• Created illustrations for the 2019 Masters Tournament, collaborating on an animated video campaign that averaged 30k more impressions… Show more Oversaw direction, executed design, and presented projects to clients.
• Created illustrations for the 2019 Masters Tournament, collaborating on an animated video campaign that averaged 30k more impressions per post than their Instagram’s average.
• Helped define Dagger’s internal creative direction, creating a visual identity for Dagger's Instagram feed and blog illustrations. Show less

Provided art direction on campaigns for The Coca-Cola Company, including Facebook Canvas ad design, video directing and staging, and video editing.

Greater Atlanta Area

• Helped overhaul look, feel, and overall execution of Cartoon Network social creative, improving overall video views from 173M in 2016 to 384M in 2017.
• Defined podcast marketing strategy and creative direction, establishing new consumption benchmarks for Turner as a whole (Steven Universe podcast strategy generated 600k downloads).
• Created the #SketchSaturday content bucket, an initiative where we showcase my original artwork featuring fan-favorite characters and moments. These… Show more Helped overhaul look, feel, and overall execution of.
• Created the #SketchSaturday content bucket, an initiative where we showcase my original artwork featuring fan-favorite characters and moments. These videos generate some of CN's highest engagement: on average, they.
• Wrote creative strategy for sponsored campaigns, generating 10M impressions with 6 posts in support of CN’s initial partnership with LEGO ($150,000 spend).
• Built custom content for 365 social calendar, supporting: linear programming, product, and brand promo, averaging 303k impressions per post. Show less

Columbus, Ohio Area

• Created brand standards for Look Human e-commerce brand (www.lookhuman.com)
• Lead decisions on brand values, voice, tone, and design elements for the brand
• Lead Art Direction on over 300 promotional campaigns (1-4 per week)
• Made web, print, email, and social promotional assets that are viewed by over 140,000 people per day
• Completed complex campaigns under the always-changing demands and day-of deadlines of the e-commerce industry
• Worked collaboratively with a… Show more

• Wrote blog posts for CCAD while working as a Student Ambassador
• Relied on writing skills and personal experience to advertise to future potential students, employees, and investors
• Made volunteer extra content for the articles like illustrations and photos

• Worked as a teaching assistant during special events with potential future students
• Memorized all important facts about the school in order to communicate them confidently with future students and their families
• Gave personalized tours to groups between one and 200 people
• Consistently rated as one of the best & friendliest guides by visiting families

Bachelor’S Degree, Illustration, Creative Writing, Comics

Activities and Societies: Co-Founder and President of The Illustration Student Collective (ISC) • Majored in Illustration with a focus in.

Summer Student Residency - Certificate Of Graduation, Graphic Design & Illustration

• Completed a semester's worth of classwork for a college-level Graphic Design course in a month's time at MICA's prestigious Summer.