Colleen Clark Email & Phone Number

Atlanta, Georgia, United States

Responsible for art direction and creation for all digital retailer content for the 100+ brands under the Garden business unit, including Pennington, GardenTech, Grass Seed, Wildflower, Wild Bird, Pet Bird Food, Pest Control, Weed Control, Fertilizer, Live Plants, Home Decor, and more.• Asset direction and creation contributed to Central’s highest-ever digital sales year for Lowe’s, with 2x penetration and +27% growth in 2023. • Responsible for all concepts and creation of Alt… Show more Responsible for art direction and creation for all digital retailer content for the 100+ brands under the Garden business unit, including Pennington, GardenTech, Grass Seed, Wildflower, Wild Bird, Pet Bird Food, Pest Control, Weed Control, Fertilizer, Live Plants, Home Decor, and more.• Asset direction and creation contributed to Central’s highest-ever digital sales year for Lowe’s, with 2x penetration and +27% growth in 2023. • Responsible for all concepts and creation of Alt Image Content, Storefront Assets, Enhanced Content, A+ Content, Rich Content, Instructional PDFs, and other Product Detail Page content for 600+ products according to retailer specifications for Walmart, The Home Depot, Lowe’s, Amazon, Menards, Ace Hardware, Tractor Supply, and more.• Responsible for full site design or redesign for Pennington.com, FireAnts.com, ImageforWeeds.com, and MossOut.com. Collaborate with web developers to translate and execute Adobe XD designs.• Responsible for creating paid display ads for Google and Amazon.• Urgently create new content in response to constantly shifting market trends and needs, turning around PDP content in 24 hours or less.• Manage and train 2 other designers, managing project traffic and communication while instructing on retailer guidelines, brand needs, content specifications, asset creation, and storage. Show less

Greater Atlanta Area

Determined experiential art direction for client-facing engagements at the Atlanta Innovation Hub.• Mentor a small team of visual designers, delegating assets like environmental signage, motion graphics, and window vinyls on urgent deadlines. Conduct interviews for new hires.

Greater Atlanta Area

Oversaw direction, executed design, and presented projects to clients, including B2B and B2C web design, video content, animation, and social campaigns.• Revamped Aflac’s brand guidelines, working with a team to redesign the Aflac.com homepage and a Brand Center microsite. Led artistic direction for casting, wardrobe, and location for photoshoots.• Created illustrations for the 2019 Masters Tournament, collaborating on an animated video campaign that averaged 30k more impressions… Show more Oversaw direction, executed design, and presented projects to clients, including B2B and B2C web design, video content, animation, and social campaigns.• Revamped Aflac’s brand guidelines, working with a team to redesign the Aflac.com homepage and a Brand Center microsite. Led artistic direction for casting, wardrobe, and location for photoshoots.• Created illustrations for the 2019 Masters Tournament, collaborating on an animated video campaign that averaged 30k more impressions per post than their Instagram’s average.• Helped define Dagger’s internal creative direction, creating a visual identity for Dagger's Instagram feed and blog illustrations. Show less

Provided art direction on campaigns for The Coca-Cola Company, including Facebook Canvas ad design, video directing and staging, and video editing.

Greater Atlanta Area

Helped overhaul look, feel, and overall execution of Cartoon Network social creative, improving overall video views from 173M in 2016 to 384M in 2017.• Defined podcast marketing strategy and creative direction, establishing new consumption benchmarks for Turner as a whole (Steven Universe podcast strategy generated 600k downloads).• Created the #SketchSaturday content bucket, an initiative where we showcase my original artwork featuring fan-favorite characters and moments. These… Show more Helped overhaul look, feel, and overall execution of Cartoon Network social creative, improving overall video views from 173M in 2016 to 384M in 2017.• Defined podcast marketing strategy and creative direction, establishing new consumption benchmarks for Turner as a whole (Steven Universe podcast strategy generated 600k downloads).• Created the #SketchSaturday content bucket, an initiative where we showcase my original artwork featuring fan-favorite characters and moments. These videos generate some of CN's highest engagement: on average, they earn 296% more views than our other video posts.• Wrote creative strategy for sponsored campaigns, generating 10M impressions with 6 posts in support of CN’s initial partnership with LEGO ($150,000 spend).• Built custom content for 365 social calendar, supporting: linear programming, product, and brand promo, averaging 303k impressions per post. Show less

Columbus, Ohio Area

• Created brand standards for Look Human e-commerce brand (www.lookhuman.com)• Lead decisions on brand values, voice, tone, and design elements for the brand• Lead Art Direction on over 300 promotional campaigns (1-4 per week) • Made web, print, email, and social promotional assets that are viewed by over 140,000 people per day• Completed complex campaigns under the always-changing demands and day-of deadlines of the e-commerce industry• Worked collaboratively with a… Show more • Created brand standards for Look Human e-commerce brand (www.lookhuman.com)• Lead decisions on brand values, voice, tone, and design elements for the brand• Lead Art Direction on over 300 promotional campaigns (1-4 per week) • Made web, print, email, and social promotional assets that are viewed by over 140,000 people per day• Completed complex campaigns under the always-changing demands and day-of deadlines of the e-commerce industry• Worked collaboratively with a team Show less

• Wrote blog posts for CCAD while working as a Student Ambassador• Relied on writing skills and personal experience to advertise to future potential students, employees, and investors• Made volunteer extra content for the articles like illustrations and photos

• Worked as a teaching assistant during special events with potential future students• Memorized all important facts about the school in order to communicate them confidently with future students and their families• Gave personalized tours to groups between one and 200 people• Consistently rated as one of the best & friendliest guides by visiting families

Bachelor’S Degree, Illustration, Creative Writing, Comics

Activities and Societies: Co-Founder and President of The Illustration Student Collective (ISC) • Majored in Illustration with a focus.

Summer Student Residency - Certificate Of Graduation, Graphic Design & Illustration

• Completed a semester's worth of classwork for a college-level Graphic Design course in a month's time at MICA's prestigious Summer.