Colleen Maxwell Email & Phone Number

Ferndale, Mi, Us

Dearborn, Michigan

Recruited to help shape the direction of the Public Affairs social media presence, while training employees across the Auto Club Group territories — including Michigan, Florida, Tennessee, Illinois and Wisconsin, among others.

I was brought in to JACK to help a fledgling business build a social media strategy and voice while managing a team of coordinators across multiple properties. My role then evolved to include digital marketing and devising internal communications, including JACK’s weekly newsletter. I engineered the marketing strategy to attract and retain customers for PlayJACK, JACK’s online gaming platform, resulting in a doubling of monthly revenue.

Detroit, Mi

Milwaukee

I was hired to guide a team of community managers by providing expertise, advice and resources and holding monthly webinars to showcase reporting techniques, new opportunities and best practices. As a marketing team, we orchestrated award-winning campaigns, including the development of @millieatthehilton, Hilton Milwaukee City Center’s canine concierge, aimed at creating a buzz and driving tourism business in Milwaukee.

At a time where sports teams were just beginning to understand how to use social media, I was brought in as do-it-all social media leader to overhaul The White Sox social presence and craft real-time game posts quickly and accurately. I executed multiple successful social media campaigns, including the election of Chris Sale through the All-Star Final Vote, a Hall of Fame induction ceremony, monthly social media nights and a yearly weekend-long SoxFest event. I was promoted twice within a three-year span, and helped to define the strategy and KPIs still used today.

Chicago, Il

Chicago, Il

Des Moines, Iowa Area

After interning with Meredith Corporation for a summer during college, I was invited back to take a full-time role working with the New Media team after graduation. My team was tasked with expanding the database through email registration for various sites across Meredith’s portfolio, including Fitness Magazine, Recipe.com and Better Homes and Gardens.

Lansing, Michigan Area

I interned with Redhead during my final year in college, followed defined financial and time constraints while providing visual solutions for clients, including magazines, logos, newsletters, calendars and invitations. I interacted with clients and prepared final products for print, including the selection of colors and paper type, to ensure a punctual and accurate delivery.

East Lansing, Mi

As the sports editor for the newspaper, I planned, edited and designed weekend sports sections and inside pages and stayed ahead of sports-related breaking news to assign stories to a desk of reporters. I wrote headlines and edited sports stories using AP style, and worked with other newsroom editors to plan and budget space for stories

After being promoted from a Copy Designer to the Assistane Design Editor, I designed award-winning sports, lifestyle and A-section fronts both in advance and on deadline to help maintain the status of the Pacemaker-winning paper. I also managed a desk of reporters and designers, coordinated multimedia and assisted in the close of the paper to ensure the timely completion of a high-quality product

I was hired on as an intern at Meredith to handle the redesign and relaunch of a comprehensive website by picking more than 1,000 stories, photos and slide shows to build more than 150 web pages. I used my written and verbal communication skills to prioritize and manage multiple projects simultaneously, including photo editing, copywriting, social media and design needs, and stayed on top of social media trends in order to develop strategy and plans to grow social media communities for all of Meredith's brands.

As a reporter for The State News, I competed with local and national media covering the newsroom’s top beat, and pitched and wrote daily A-section fronts to connect with university students.

Bachelor Of Arts - Ba, Journalism

Activities and Societies: Kappa Alpha Theta, Society for News Design, Society of Professional Journalists

Education record

Bachelor'S Degree, Journalism

Bachelor Of Arts - Ba, Journalism

Bachelor Of Arts - Ba, Journalism