Colleen Dalton, E-Mba

Colleen Dalton, E-Mba Email and Phone Number

Chief Executive Officer at Visit Truckee-Tahoe @ Visit Truckee-Tahoe
Truckee, California
Colleen Dalton, E-Mba's Location
Truckee, California, United States, United States
Colleen Dalton, E-Mba's Contact Details

Colleen Dalton, E-Mba personal email

n/a
About Colleen Dalton, E-Mba

Executive - Sustainable Tourism, Brand, Emerging Technology, Outdoor Sports, Ski Areas, Hospitality, USA & International Adventure Travel & Tourism.* Driven, passionate, business-minded, goal achieving, straight-talking, caring.

Colleen Dalton, E-Mba's Current Company Details
Visit Truckee-Tahoe

Visit Truckee-Tahoe

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Chief Executive Officer at Visit Truckee-Tahoe
Truckee, California
Website:
visittruckeetahoe.com
Employees:
5
Colleen Dalton, E-Mba Work Experience Details
  • Visit Truckee-Tahoe
    Chief Executive Officer
    Visit Truckee-Tahoe Oct 2020 - Present
    Truckee, California, United States
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  • Visit Truckee | Truckee Chamber | Truckee Tomorrow
    Director Of Tourism & Economic Development
    Visit Truckee | Truckee Chamber | Truckee Tomorrow Sep 2015 - Oct 2020
    Truckee, California
  • Silver Legacy Resort Casino
    Interactive Marketing Director
    Silver Legacy Resort Casino Jun 2013 - Aug 2014
    Reno, Nevada Area
    Advanced software/on-demand platforms and agency priorities to yield the maximum ROI.Drove growth in media ROI through new and reinvigorated digital paid and organic channels.Introduced new Key Performance Indicators that measure digital, customer database-driven goals.Rebuilt a new Interactive Team focused on good communication, goals and win/win thinking.Brought together various stakeholders to unify under one Brand vision and mutual financial goals.Had fun!
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  • Propertyradar
    Vice President - Customer Experience Marketing
    Propertyradar Feb 2013 - Jun 2014
    Truckee, Ca
    Responsible for rebranding, social media, advertising, CRM, inbound content marketing, email, state-of-the-art marketing automation and web site redesign for a 2nd generation real estate software start-up.
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  • Mammoth Mountain Ski Area
    Vice President, Brand Marketing & Communications
    Mammoth Mountain Ski Area Oct 2011 - Feb 2013
    Mammoth Lakes, Ca
    Steered cultural shift towards expanding the family segment while growing the youth Brand position.Increased family California market share via Brand, Creative, Interactive, Social and CRM Strategies. Introduced Market Research (NPS), Business Intelligence, Advertising and Branded Customer Service to create long term shifts in visitation and Brand sentiment.Managed marketing, social, production and PR team of twelve responsible for off and on-mountain events, hospitality, retail, ski/ride school, dining.Responsible for oversight of promotion, brand and interactive agencies.
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  • Northstar-At-Tahoe Resort
    Interactive Marketing Director
    Northstar-At-Tahoe Resort May 2004 - May 2011
    Lake Tahoe, California
    Steered the online Brand strategy for Booth Creek Ski Resorts Corporate overseeing six properties: Northstar-at-Tahoe, Sierra-at-Tahoe, Summit-at-Snoqualmie, Waterville, Cranmore, Loon Mountain.Worked with Vice President of Sales & Marketing to ensure new ideas delivered the Brand message and increased sales - from Email Marketing to targeted online advertising, social and geo-based mobile and APP marketing.Identified new tech and usability opportunities, wrote RFPs, negotiated deals, selected + managed agencies, developers and ASPs. Set social, mobile, CRM and e-commerce goals.* Web Net Promoter Score: 83.5* E-commerce sales increased by 501%.* Online Lodging sales increased by 375%.* Search Engine Marketing ROI: 2,396% * Display Online Advertising ROI: 1,650% * Grew opted-in Customer Email database five-fold.* Launched first-to-market Facebook content + e-commerce.Developed and executed the online advertising media plan: identifying brand vs. direct response goals, placing the buy or managing agencies, publishers, and networks. Directed creative and landing page optimization.Developed Social/Web Team - driving achievement of goals that raised revenue while educating & entertaining the guest. Leveraged existing channels while implementing new ways to reach the target audience: Facebook, Twitter, Google Places, Geo-Marketing (QR codes, SMS, APPS)Identified trends, utilized web analytics, conducted qualitative and quantitative surveys to gauge consumer tech adoption. Tested concepts, experimented and implemented new ways of segmenting and engaging with target audiences. Inspired departments to adapt technologies that raised the guest experience including Central Reservations Live Chat (33K chats in 2010), text messaging and Location Based APP offers.Project managed multiple Desktop, Social & Mobile Site redesigns working with interactive and creative agencies including Eleven, Mering/Carson, iCrossing and Treeline Interactive.
  • Sugar Bowl Ski Corp.
    Marketing & Pr Manager
    Sugar Bowl Ski Corp. Apr 2003 - Apr 2004
    Responsible for Brand Development and ROI using traditional and online advertising, web and email marketing, public relations, major event marketing including Red Bull, Fortune 500 special promotions, customer surveys and Resort collateral.
  • Total Quality Marketing (Tqm)
    E-Business Development And Marketing Strategies
    Total Quality Marketing (Tqm) Feb 2002 - Sep 2003
    * Branding, corporate makeovers, market repositioning.* Web site redesign, CRM database development, E-marketing strategies, SEO, B2B links/agreements.* Clients: Palace Press International (Hong Kong/New York), Mandala Publishing (Marin, CA), Hamakua Eco Center, Hawaii
  • Myths And Mountains
    Vice President Of Business Development
    Myths And Mountains Oct 1995 - Dec 2001
    Positioned global travel brand as a luxury adventure tour operator targeting the affluent traveler. Differentiated the brand with unique educational itineraries: wildlife & the environment, cultures &crafts, religions & holy sites, folk medicine and traditional healing.Responsible for growing revenue tenfold in four years by developing proprietary online itinerary-building tools, managing overseas vendor quality, developing and selling new luxury itineraries throughout Asia and South America, overseeing offline and online marketing, and garnering major media coverage from Outside Magazine to the New York Times.
  • Resort At Squaw Creek
    Marketing & Conference Planning Manager
    Resort At Squaw Creek Sep 1993 - Sep 1995
    Developed Marketing systems and materials to position a AAA Four-Diamond property with conference services as the premiere lodging destination for Squaw Valley Ski Corp. FIT guests and groups.
  • Balzer/Shopes
    Quality Facilitator & Marketing Manager
    Balzer/Shopes Aug 1990 - Jun 1993
    Clients: Advertising Agencies BBDO & JWT ­ (Lexus, The Gap, Marriott) Delivered to agency quality expectations through team facilitation and statistical process control.
  • Chuck Blevins & Associates
    Marketing Associate
    Chuck Blevins & Associates Sep 1989 - Jul 1990
    Clients: USA Today & affiliated Gannett newspapers. Developed customer database, marketing materials, and computer graphic presentations.
  • Usa Today
    Quality Analyst & Researcher
    Usa Today Aug 1988 - Mar 1989
    Advertising Operations Clients: newspaper advertisers including The Hilton, The Marriot, Holland America. Graphed quality trends using statistical process control techniques.
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Colleen Dalton, E-Mba Skills

Strategic Brand Consulting Brand Strengthening Brand Equity Development Brand Development Brand Management Creative Strategy Email Marketing Interactive Strategies Website Development Online Advertising Marketing Strategy Web Design Online Marketing Marketing Social Media Marketing Social Media Advertising Sem Crm Interactive Marketing B2b Team Leadership Seo Management Media Planning Brand Awareness Event Planning Customer Engagement Social Networking Public Relations Net Promoter Score Sponsorship Integrated Marketing Market Research Web Analytics Leadership Executive Coaching Ppc Digital Strategy E Commerce Facebook Start Ups Digital Marketing Net Promoter Systems Landmark Education Curriculum For Living New Media Web Marketing Mobile Marketing Search Engine Optimization

Colleen Dalton, E-Mba Education Details

Frequently Asked Questions about Colleen Dalton, E-Mba

What company does Colleen Dalton, E-Mba work for?

Colleen Dalton, E-Mba works for Visit Truckee-Tahoe

What is Colleen Dalton, E-Mba's role at the current company?

Colleen Dalton, E-Mba's current role is Chief Executive Officer at Visit Truckee-Tahoe.

What is Colleen Dalton, E-Mba's email address?

Colleen Dalton, E-Mba's email address is co****@****dar.com

What is Colleen Dalton, E-Mba's direct phone number?

Colleen Dalton, E-Mba's direct phone number is +153041*****

What schools did Colleen Dalton, E-Mba attend?

Colleen Dalton, E-Mba attended Phoenix University, E-Mba, California Polytechnic State University-San Luis Obispo, University Of Redlands.

What are some of Colleen Dalton, E-Mba's interests?

Colleen Dalton, E-Mba has interest in Backpacking, Cultural And Arts Foundations, Non Profit Work With Environmental, Long Distance Trail Running, Yoga, Backcountry Skiing, Road And Mountain Biking, Skateskiing, Climbing.

What skills is Colleen Dalton, E-Mba known for?

Colleen Dalton, E-Mba has skills like Strategic Brand Consulting, Brand Strengthening, Brand Equity Development, Brand Development, Brand Management, Creative Strategy, Email Marketing, Interactive Strategies, Website Development, Online Advertising, Marketing Strategy, Web Design.

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