Colleen Dalton, E-Mba Email & Phone Number

Truckee, California, United States

Truckee, California

Reno, Nevada Area

Advanced software/on-demand platforms and agency priorities to yield the maximum ROI.Drove growth in media ROI through new and reinvigorated digital paid and organic channels.Introduced new Key Performance Indicators that measure digital, customer database-driven goals.Rebuilt a new Interactive Team focused on good communication, goals and win/win thinking.Brought together various stakeholders to unify under one Brand vision and mutual financial goals.Had fun!

Truckee, Ca

Responsible for rebranding, social media, advertising, CRM, inbound content marketing, email, state-of-the-art marketing automation and web site redesign for a 2nd generation real estate software start-up.

Mammoth Lakes, Ca

Steered cultural shift towards expanding the family segment while growing the youth Brand position.Increased family California market share via Brand, Creative, Interactive, Social and CRM Strategies. Introduced Market Research (NPS), Business Intelligence, Advertising and Branded Customer Service to create long term shifts in visitation and Brand sentiment.Managed marketing, social, production and PR team of twelve responsible for off and on-mountain events, hospitality, retail, ski/ride school, dining.Responsible for oversight of promotion, brand and interactive agencies.

Lake Tahoe, California

Steered the online Brand strategy for Booth Creek Ski Resorts Corporate overseeing six properties: Northstar-at-Tahoe, Sierra-at-Tahoe, Summit-at-Snoqualmie, Waterville, Cranmore, Loon Mountain.Worked with Vice President of Sales & Marketing to ensure new ideas delivered the Brand message and increased sales - from Email Marketing to targeted online advertising, social and geo-based mobile and APP marketing.Identified new tech and usability opportunities, wrote RFPs, negotiated deals, selected + managed agencies, developers and ASPs. Set social, mobile, CRM and e-commerce goals.* Web Net Promoter Score: 83.5* E-commerce sales increased by 501%.* Online Lodging sales increased by 375%.* Search Engine Marketing ROI: 2,396% * Display Online Advertising ROI: 1,650% * Grew opted-in Customer Email database five-fold.* Launched first-to-market Facebook content + e-commerce.Developed and executed the online advertising media plan: identifying brand vs. direct response goals, placing the buy or managing agencies, publishers, and networks. Directed creative and landing page optimization.Developed Social/Web Team - driving achievement of goals that raised revenue while educating & entertaining the guest. Leveraged existing channels while implementing new ways to reach the target audience: Facebook, Twitter, Google Places, Geo-Marketing (QR codes, SMS, APPS)Identified trends, utilized web analytics, conducted qualitative and quantitative surveys to gauge consumer tech adoption. Tested concepts, experimented and implemented new ways of segmenting and engaging with target audiences. Inspired departments to adapt technologies that raised the guest experience including Central Reservations Live Chat (33K chats in 2010), text messaging and Location Based APP offers.Project managed multiple Desktop, Social & Mobile Site redesigns working with interactive and creative agencies including Eleven, Mering/Carson, iCrossing and Treeline Interactive.

Responsible for Brand Development and ROI using traditional and online advertising, web and email marketing, public relations, major event marketing including Red Bull, Fortune 500 special promotions, customer surveys and Resort collateral.

* Branding, corporate makeovers, market repositioning.* Web site redesign, CRM database development, E-marketing strategies, SEO, B2B links/agreements.* Clients: Palace Press International (Hong Kong/New York), Mandala Publishing (Marin, CA), Hamakua Eco Center, Hawaii

Positioned global travel brand as a luxury adventure tour operator targeting the affluent traveler. Differentiated the brand with unique educational itineraries: wildlife & the environment, cultures &crafts, religions & holy sites, folk medicine and traditional healing.Responsible for growing revenue tenfold in four years by developing proprietary online itinerary-building tools, managing overseas vendor quality, developing and selling new luxury itineraries throughout Asia and South America, overseeing offline and online marketing, and garnering major media coverage from Outside Magazine to the New York Times.

Developed Marketing systems and materials to position a AAA Four-Diamond property with conference services as the premiere lodging destination for Squaw Valley Ski Corp. FIT guests and groups.

Clients: Advertising Agencies BBDO & JWT ­ (Lexus, The Gap, Marriott) Delivered to agency quality expectations through team facilitation and statistical process control.

Clients: USA Today & affiliated Gannett newspapers. Developed customer database, marketing materials, and computer graphic presentations.

Advertising Operations Clients: newspaper advertisers including The Hilton, The Marriot, Holland America. Graphed quality trends using statistical process control techniques.

Masters, E-Business Development

Activities and Societies: Masters in E-Business Marketing and Project ManagementAnalyzed the components of successful startups such.

Bachelors Of Science, Graphic Communication Technology

Activities and Societies: President, Technology GroupComing

Project Management - Professional Development Course, Business Administration And Management, General, A

Studied Project Management