Colleen Robinson Email and Phone Number
Diverse background in marketing, management consulting, and healthcare startups. Most recently, I led athenahealth's cross-sell marketing program strategy, standing up multi-channel campaigns and supporting $44m in bookings across three sales segments. Additional skills and experience includes the following:• Strategic project management: Ensuring delivery of multiple cross-functional projects from strategic ideation to executing with operational excellence, delivering against aggressive timelines; creating a cadence of meetings, communications, and reporting to manage businesses with structure to execute against a corporate vision• Executive communication: Leading formal meetings and informal discussions with senior executives; preparing professional documents; facilitating workshops; relationship management• Opportunity identification: Understanding business needs, identifying creative solutions, and driving stakeholder alignment to implement solutions
Athenahealth
View- Website:
- athenahealth.com
- Employees:
- 5578
-
Marketing DirectorAthenahealth Apr 2022 - Present -
Senior Customer Marketing ManagerAthenahealth Nov 2018 - Apr 2022Watertown, Massachusetts• Responsible for developing new approaches for marketing to the existing customer base, leading the marketing strategy for customer leadership, and crafting content and messaging to deliver against that strategy• Regularly partner with executive leadership to develop marketing strategy, author communications and vet content• Developed and executed the marketing of the product roadmap: worked cross-functionally to establish stakeholder alignment, built collateral, authored executive communications• Led efforts to bring the voice of athenahealth leadership to customer decision makers via leadership emails, podcasts, and other customer leadership nurture content• Re-imagined customer leadership webinar strategy and organized two of the top-attended customer webinars of the year -
Product Marketing ManagerAthenahealth Mar 2017 - Nov 2018Watertown, Massachusetts• Product marketing lead for the mid-size provider sales market segment• Identified core areas of athenahealth value proposition to emphasize, and developed case studies, data sheets and other relevant content to drive Sales success -
Associate Director Business OperationsGroups: Recover Together. Jan 2016 - Mar 2017• Business ops lead for venture-capital backed healthcare start-up that provides affordable treatment for opiate addiction• Managed numerous high-value strategic projects in fast-paced start-up environment including:▪ Payer reimbursement strategy: conducted outreach and relationship management with potential payer partners, drove contracting, facilitated implementation planning / business requirement gathering▪ Operational analytics: created program for regular cadence of reporting on ongoing program outcomes through establishing a process of systematic metric measurement and creating executive dashboards -
ManagerOptimity Advisors Jan 2012 - Jan 2016Washington, Dc• Consultant with focus in operations and deep experience as a project manager; organized, systems-thinker, with strong aptitude for structuring and solving problems• Led a 13-person cross-functional team to devise the five-year strategic plan that set the firm’s corporate directionSelect project experience:▪ Payer product development: Led the development of market offerings for three start-up health insurance companies, from conception through market readiness▪ Payment Accuracy Center of Excellence (project manager): Defined strategic process improvements and corresponding implementation roadmap for client’s operations, resulting in projected annual savings of $25m -
AnalystAccenture Aug 2010 - Jan 2012Washington D.C. Metro AreaAnalytic-oriented management consultant in the healthcare payer practice
Colleen Robinson Education Details
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Commerce With Concentrations In Finance & Management
Frequently Asked Questions about Colleen Robinson
What company does Colleen Robinson work for?
Colleen Robinson works for Athenahealth
What is Colleen Robinson's role at the current company?
Colleen Robinson's current role is Healthcare Technology Product Marketing & Customer Marketing.
What schools did Colleen Robinson attend?
Colleen Robinson attended University Of Virginia.
Who are Colleen Robinson's colleagues?
Colleen Robinson's colleagues are Karthick S, Steven Sobel, Paula Jones, Don Kevin, Bharathi Priya, Regis Joseph, Marion Butler.
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