Colleen Dolan

Colleen Dolan Email and Phone Number

Vice President, Brand Strategy & Marketing Communications at Relatable / Former Hasbro @ Relatable (Previously What Do You Meme?)
Colleen Dolan's Location
Greater Boston, United States, United States
Colleen Dolan's Contact Details
About Colleen Dolan

With over two decades of experience in marketing, brand development, content creation, and getting stuff done, I am a creative and passionate leader who drives innovation and growth for global consumer brands.In my past adventures at Hasbro, I led the portfolio management and global marketing strategy for multiple entertainment and iconic brands, including Star Wars, Ghostbusters, Dungeons & Dragons, Power Rangers, and Fortnite. I successfully launched award-winning products and creative campaigns, such as the Star Wars The Child Animatronic Edition, which won the prestigious Toy of the Year and Innovative Toy of the Year awards in 2021. I excel in fast-paced environments, managing large teams, building relationships, and delivering results. Oh, and did I mention? The force is always with me.You can count on me to add some extra sparkle to the work place. Don't just take my word for it, check out some of my recommendations below.

Colleen Dolan's Current Company Details
Relatable (Previously What Do You Meme?)

Relatable (Previously What Do You Meme?)

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Vice President, Brand Strategy & Marketing Communications at Relatable / Former Hasbro
Colleen Dolan Work Experience Details
  • Relatable (Previously What Do You Meme?)
    Vice President, Brand Strategy & Marketing Communications
    Relatable (Previously What Do You Meme?) May 2024 - Present
    New York, New York, Us
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  • Newell Brands
    Senior Brand Marketing Manager, Yankee Candle
    Newell Brands Jan 2023 - Nov 2023
    Atlanta, Ga, Us
    • Global brand marketing lead for Yankee Candle, managed P&L of nearly $600 million in annual revenue globally & led a team of 7 marketing professionals with responsibilities including global brand marketing strategy & activation, brand positioning & messaging, and product development & innovation. • Formulated consumer insights driven, transformative product and marketing updates aimed at relaunching & modernizing the brand, improving the brand's relevance and appeal to resonate with Millennial & Gen Z audiences. • Managed the implementation of a robust SKU reduction initiative, achieving a 38% reduction in active SKUs and greatly improving operational and business unit efficiency. • Led the development of an innovative licensing strategy, nurturing relationships with external licensors, negotiating contracts, and opening new revenue streams for the brand. • Managed internal & external agency relationships to set brand vision & build comprehensive, multi-channel marketing plans, across all consumer touch points & executed at Yankee Candle owned & partner retail channels. •Collaborated closely with the Sales team to develop channel approach, customer sell-in plans, and pricing strategies.• Experienced cross-functional team leader adept at fostering collaboration & driving consensus across internal / external stakeholders, including R&D, consumer insights, omni-channel marketing, agencies, sales, retail, regional teams, & SLT.
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  • Hasbro
    Senior Manager, Global Brand Strategy And Marketing, Action Brands
    Hasbro May 2021 - Jan 2023
    Pawtucket, Ri, Us
    •Led a portfolio of iconic brands including Star Wars, Ghostbusters, Power Rangers, GI Joe, Dungeons & Dragons, and Fortnite with responsibilities including comprehensive brand marketing strategies / execution, omni channel briefing / asset development, product development / innovation, cross-functional team leadership, and management of a team of 3 marketing professionals. •Cultivated licensor relationships with Disney, SONY, Paramount, and Epic Games to enhance partnership and maximize collaborative marketing efforts for multi-quandrant entertainment launches. Led one of the company’s most successful crowdfunding campaigns, the Ghostbusters Proton Pack. •Conceived and executed a break frame fan marketing campaign and influencer strategy that resulted in a final tally of 23k backers and drove over $9M in net revenue. •Led Pan-Hasbro D&D cross-category teams and external Paramount partners to collaborate and deliver influential presentations for retailer road shows leading to crucial out of aisle listings from Walmart and other retailers to support the D&D Honor Among Thieves movie launch. •Created and executed a global marketing strategy for Ghostbusters - Afterlife movie launch, leveraging SONY partnership, coordinating global efforts, & maximizing budget resulting in solid POS despite severe COVID impacts. •Led multifaceted SONY Partnership meeting including development of presentation pitch decks and strategy, cultivating a collaborative & creative space for filmmakers to openly share IP sensitive info and build relationships. •Built strong licensor partnerships with Disney, SONY, Paramount, and Epic Games, optimizing collaborative marketing efforts for multi-quadrant entertainment launches in movies and television. Leveraged those connections for strategic product marketing campaigns. •Consistently delivered compelling fan experiences and content at virtual Hasbro Pulse Events and in person conventions delighting fans and converting to sales.
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  • Hasbro
    Senior Manager, Global Brand Development And Marketing, Star Wars
    Hasbro Nov 2019 - May 2021
    Pawtucket, Ri, Us
    • Brand Marketing lead on the creation, development, marketing, and launch campaign of the much anticipated first full line of Star Wars The Child (aka Grogu) toys including the TOTY award winning, The Child Animatronic and collectible series, The Bounty Collection resulting $56M in incremental revenue for the brand. • Key collaborator on the highly successful marketing campaign ‘Mando Mondays’ for Star Wars The Mandalorian in partnership with Lucasfilm; a weekly product unveiling strategy aligned with episode releases, securing global participation from partners & generating $56 million in incremental revenue for kid-targeted Grogu products, making them the top-selling items in the Star Wars line for the year. The innovative campaign was highlighted as “Best-in-Class” by both Disney and Hasbro leadership. • Co-created six original animated, digital short videos with Lucasfilm to introduce Star Wars characters and vehicles to a new generation of kids and support the launch of the Star Wars Mission Fleet product line. • Led the cross-functional team to launch new kids vehicle segment, Star Wars Mission Fleet, generating $30M in first year sales and capturing a new audience of boys and girls. Developed multi-year vision and strategy to grow the segment and tap into exciting new Star Wars entertainment. • TOTY Finalist 2022- Action Figure of the Year - STAR WARS Galactic Snackin Grogu by Hasbro• TOTY 2021 Winner - Toy of the Year and Innovative Toy of the Year - Star Wars The Child Animatronic Edition by Hasbro
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  • Hasbro
    Manager, Global Brand Development And Marketing, Star Wars
    Hasbro Jun 2018 - Nov 2019
    Pawtucket, Ri, Us
    •Cross-functional team leader on 3 highly complex, high profile, innovative, award winning toys for the Star Wars brand: Lightsaber Academy, Ultimate D-O, Scream Saber condensing development timelines and delivering to consumer in record time.• One of fifty employees accepted into the prestigious Hasbro Mentor Program and the only mentee chosen to work directly with Hasbro's Chief Commercial Officer (CCO).• Accelerated delivery timeline of Star Wars Scream Saber from Spring '20 to Fall '19 and generated excitement from sales team, LucasFilm, and retailers resulting in a 93% increase in unit forecasts (385k to 743k).• Owned creative brief to execute compelling marketing assets to support campaigns across all consumer touch points including broadcast, digital, and retail.• Play Creator Awards Finalist 2020 - Play Innovator of the Year - STAR WARS D-O Interactive Droid by Hasbro• TOTY Finalist 2020 - Vehicle Toy of the Year - STAR WARS D-O Interactive Droid by Hasbro
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  • Hasbro
    Manager, Global Brand Development And Marketing, Potato Head
    Hasbro Jun 2016 - Jun 2018
    Pawtucket, Ri, Us
    • Unlocked Global Sourcing opportunity that resulted in a +4 point profit improvement which led to greater regional support and expanded retailer listings.• Utilized consumer insights to energize a legacy brand and identify key product innovations that opened up a whole new way to play with Potato Head.• Managed licensor relationships to apply iconic entertainment IP to the Mr. Potato Head brand including Star Wars, Marvel, and Disney's Toy Story.• Negotiated music royalty for usage of the song 'Lips Are Movin' by Meghan Trainor in Mr. Potato Head product and marketing.• Developed best in class digital asset '5 Life Lessons' that had an extremely high retention rate (72% compared to YouTube average of below 50%) with 1.8m organic views in the first month (7.6M lifetime organic views).• Owned creative brief to execute compelling marketing assets to support campaigns across all consumer touch points including broadcast, digital, and retail for adult and child targets.• French Toy of the Year 2019- Movin Lips Mr. Potato Head
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  • Hasbro
    Manager, Global Brand Development And Marketing, Playskool
    Hasbro Aug 2014 - Jun 2016
    Pawtucket, Ri, Us
    •Owner of multiple initiatives within Playskool brand. Leader of multi-discipline cross functional team. •Applied consumer insights, segment strategies and category plans to ensure the brand had a meaningful consumer life and market position. •Produced content for print and digital asset delivery creation within Playskool brand, including leading creative production concepts for Amazon Global Portfolio Catalog segment.•Created global marketing plan for Play-Stow-Go launch in top 10 global markets. Oversaw the design and execution for retail Point of Purchase (POP) within designated markets and present strategic rollout to global teams. Contributed to increased sales within global market segments. •Analyzed competitive trends and sales data within Playskool brands providing consumer insights on product selection, performance and market placement for Product Development team.•Led Playskool involvement with New York Toy Fair, the largest toy and youth product marketplace in the Western Hemisphere. Partnered with designers to select style elements and products demonstrated. Composed scripts, trained demonstrators, organized and executed toy fair set up.•Developed primary communication content for Advertising, PR, and digital including website and social media. Collaborated with digital team and digital social media agencies to create social media strategy and “voice” of the Playskool brand.•Led cross-functional asset creation teams for new product launches. Provide expertise on digital design and retail product placement to create cohesive marketing plans.•TOTY Finalist 2016 - Infant Toddler Toy of the Year - Fold 'N Go Elephant Toy by Playskool
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  • Cool Gear International
    Marketing Manager
    Cool Gear International May 2013 - Jul 2014
    Plymouth, Ma, Us
    •Led and built marketing department for the world leader in the hydration and housewares industry. Coordinated with vendors and sales department to execute events. Managed four direct reports.•Analyzed and implemented changes to online consumer buying experience resulting in sales increase of 150% year over year. Web store improvements included identifying and removing bottleneck in purchasing process, decreasing shipping costs, and automating order processing.•Created a more engaging digital marketing strategy, boosting Facebook page “likes” by + 450% and Twitter and Instagram page “follows” by +250% year over year.•Spearheaded SEO implementation, resulting in a 68% improvement in U.S. website ranking

.•Directed PR agency on product initiatives and public relations outreach, resulting in 190+ million impressions in 2013.•Blueprinted and executed revenue generating promotional events, including The VANS Warped Tour event, leading to organic engagement of younger demographic measured by +10,000 Facebook “likes” and +6,500 Instagram “follows”.•Planned and executed two national television product promotions with Good Morning America resulting in millions of dollars in incremental sales and huge exposure for the brand.•Launched 360 marketing campaign for innovative new product, coolgearcan.
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  • Grassroots Marketing
    Co-Founder And Marketing Director
    Grassroots Marketing Jul 2006 - May 2013
    •Managed a full-service advertising, social media, public relations and marketing firm serving small-to mid-size client base. Conceptualized and executed marketing strategies utilizing various mediums, including direct mail, print, social media, radio advertising, website content and online behavioral retargeting programs.•Developed and managed clients’ social media strategies, including content marketing for networking platforms such as Twitter, Facebook, Instagram, and Pinterest to increase brand awareness.•Conceived and produced annual Braveheart Award for client Wareham Crossing and WS Development, honoring everyday heroes who have shown courage and compassion, bravely defying the odds to make a difference.•Planned large scale event strategy for Wareham Crossing and WS Development, resulting in the achievement of a prestigious MAXI Award. The award honors outstanding achievements in the field of cause marketing based on results, strategy, copy, design, format, production and innovation.•Collaborated with Cape Cod Cares at Braveheart Awards, providing over 1,500 care packages for troops. Award ceremonies were attended by Senator Scott Brown and key city officials.•Strategized and managed marketing plan, resulting in client Charles David Salon receiving the first Redken Hall of Fame award. Award criteria is based on dedication and commitment to the company’s philosophy and lifestyle, as well as excellence in business marketing.•Received ICSC Maxi Silver, International Cause Marketing in 2011
  • Viewpoint Creative
    Flame Artist
    Viewpoint Creative Jan 1995 - Apr 2002
    Newton, Ma, Us
    Applied Flame technology program to edit motion graphics for leading creative services agency. Created and produced content to provide clients with an exceptional range of advertising, design, identity, image, content and promotion solutions for market branding and positioning.HIGHLIGHTS:• Utilized cutting edge technology in linear and non-linear visual effects software. Clients included ESPN, TLC, MSNBC, WGBH, Animal Planet, The WB, WBZ, ABC, WFXT.• Produced numerous client-driven sessions to shoot still images, clay and cell animation, artistic imagery used in motion graphics, films, television programs and video presentations.• Collaborated with directors and creative production team and held dual role in both lead and support capacities based on project needs.• Managed college internship and co-op program.• Achieved New England Emmy, WBZ Channel 4 News Package• Achieved National Telly Award, Animal Planet Graphics Package
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Colleen Dolan Education Details

  • Framingham State University
    Framingham State University
    Communications

Frequently Asked Questions about Colleen Dolan

What company does Colleen Dolan work for?

Colleen Dolan works for Relatable (Previously What Do You Meme?)

What is Colleen Dolan's role at the current company?

Colleen Dolan's current role is Vice President, Brand Strategy & Marketing Communications at Relatable / Former Hasbro.

What is Colleen Dolan's email address?

Colleen Dolan's email address is co****@****bro.com

What is Colleen Dolan's direct phone number?

Colleen Dolan's direct phone number is +141538*****

What schools did Colleen Dolan attend?

Colleen Dolan attended Framingham State University.

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