Colleen Donohue work email
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Colleen Donohue personal email
One thing that drives me the most in life is curiosity. Specifically, I always like to explore the why behind the what. I have a passion for uncovering problems I can help solve… especially when it comes to creating cutting-edge digital strategies and solutions for my clients. I love digging into data and uncovering opportunities for my clients - why things are happening, why things aren't happening. This curiosity pushes me to keep researching, learning and uncovering more opportunities to help my clients succeed. Customers rely on my digital knowledge to help guide their marketing strategies. With so many options in the digital world, which is ever-changing, it can be tough to navigate if you are not constantly immersed in it (and when you are busy running a company, who has time for that?). I'm here to relieve my clients of that burden and help steer them toward knowledge and success. I’m happy to answer any questions you may have in the digital space so please feel free to reach out!Areas of Expertise: Digital Advertising / Integrated Campaign Development / OTT / Streaming / Social / Paid Search / Programmatic / Display / Mobile / Client Relationship Management / Strategic Consulting / Market Research / Customer Insights / Trend & Competitive Analysis / Consultative/Solution Selling / Recruitment, Training & Development / P&L Analysis & Management / Budgeting / ForecastingCertifications: Google Analytics Certification / Amazon Local Partner Sales Certification / IAB Digital Media Sales Certification
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Vice PresidentTurf Tek Direct Oct 2024 - PresentOversee strategic initiatives and day-to-day operations for the Direct Sales Team, Inventory Management team, and marketing teams for both Turf Tek brands; Turf Tek USA and Turf Tek Direct. -
Director Turf Tek Direct & MarketingTurf Tek Usa Jan 2023 - Oct 2024Commack, New York, Us -
Integrated Sales ManagerCox Media Group Jun 2022 - Dec 2022Atlanta, Georgia, Us -
Director Of Digital SalesCox Media Group Apr 2020 - Jun 2022Atlanta, Georgia, UsDriving profitable revenue growth while maximizing client ROI, I lead the advertising sales department in developing high-impact digital advertising campaigns executed seamlessly across multiple media platforms. Focused on the Long Island market with national bandwidth, major clients include College H.U.N.K.S., Long Island Aquarium, Suffolk County CC, Resorts World Casino NYC/Catskills/Bimini Bahamas and ESAAL.• Establish and execute strategies that maximize assets and revenue potential; ensure the attainment of revenue goals by actively developing and leading three direct reports (Digital Campaign Managers, Digital Sales Specialist) and a team of seven Account Executives• Accountable for maintaining the focus and momentum of digital media strategies, product mixes, sales efforts and revenue generation• Direct cross-functional collaboration between Sales Managers, Account Executives, Marketing, Research, Radio and Creative Services to continually identify opportunities to increase revenue and market share• Lead client and sales meetings as the team’s digital media SME and chief resource• Develop action plans to ensure campaigns and events are flawlessly executed
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Digital SpecialistCox Media Group Mar 2014 - Apr 2020Atlanta, Georgia, UsHired as the sole Digital employee, I leveraged consultative sales abilities and back-end programming expertise to aggressively grow revenue 80% by 2016. As the Digital team expanded, I proactively assumed Director-level responsibilities and championed the attainment of departmental PCEM goals.• Assessed each client’s digital footprint, utilized consumer research, proposed strategic marketing recommendations and developed innovative initiatives• Supported Account Executives in closing deals; fulfilled campaigns, generated reporting and proactively sought out up-sell opportunities
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Senior Campaign ManagerVevo Nov 2011 - Mar 2014New York, UsAs Senior Campaign Manager, I managed up to $9.5M in annual advertising revenue directing national advertising programs, site ad tag configurations and custom advertising implementations for clients such as Johnson & Johnson, Starburst, Unilever, COVERGIRL and Ciroc.• Partnered with vendors and the Sales, Yield, Product and Technology teams to identify and implement new solutions with the Company's ad serving technology• Served as the primary point of contact for proper ad integration into all new site launches; ensured new sites were tracked for traffic assignment purposes (comScore, Nielsen)• Daily management responsibilities included trafficking, pacing, optimization and reporting of ad campaigns• Assisted in the training and development of new team members -
Traffic Coordinator (Digital Advertising Services)Cablevision Feb 2009 - Nov 2011Bethpage, New York, UsIn this role, I monitored all ad units on Newsday.com, Exlporeli.com and AMNY.com as well as booked and maintained 200+ campaigns monthly.• Key contributor to the matrix network redesign and implementation for all sites including setting up all sites and zones in DoubleClick as well as generating ad tags for the development team• Ran and analyzed reports from DoubleClick and Omniture including forecasting, inventory availability and delivery -
Sales Assistant (Optimum Homes)Cablevision Feb 2008 - Feb 2009Bethpage, New York, UsAs Sales Assistant, I performed extensive work in ALM including data entry and running daily/weekly reports for Management.• Diligently tracked clients, contracts, billing, sales, spending and premium items
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Sales AssistantNorthstar Media Oct 2006 - Jan 2008Rutherford, New Jersey, UsI performed a wide range of office management duties including reception, billing, A/R and A/P support, filing, and inventory management for this small start-up business.• Conducted research and prepared sales presentations• Worked with Domestic and International clients to facilitate sales orders• Prepared sales tracking reports presenting sales vs. projection results
Colleen Donohue Skills
Colleen Donohue Education Details
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Towson UniversityMass Communications; Concentration In Public Relations And Integrated Communications -
Farmingdale High School
Frequently Asked Questions about Colleen Donohue
What company does Colleen Donohue work for?
Colleen Donohue works for Turf Tek Direct
What is Colleen Donohue's role at the current company?
Colleen Donohue's current role is Vice President, Turf Tek Direct.
What is Colleen Donohue's email address?
Colleen Donohue's email address is co****@****oup.com
What schools did Colleen Donohue attend?
Colleen Donohue attended Towson University, Farmingdale High School.
What are some of Colleen Donohue's interests?
Colleen Donohue has interest in Sports, New Technology, Pop Culture, Cooking And Baking.
What skills is Colleen Donohue known for?
Colleen Donohue has skills like Advertising, Digital Media, Online Advertising, Doubleclick, Rich Media, Digital Strategy, Mobile Marketing, Interactive Advertising, Ad Serving, Mobile Advertising, Advertising Sales, Omniture.
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