Colleen Donohue Email & Phone Number

Oversee strategic initiatives and day-to-day operations for the Direct Sales Team, Inventory Management team, and marketing teams for both Turf Tek brands; Turf Tek USA and Turf Tek Direct.

Commack, New York, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Driving profitable revenue growth while maximizing client ROI, I lead the advertising sales department in developing high-impact digital advertising campaigns executed seamlessly across multiple media platforms. Focused on the Long Island market with national bandwidth, major clients include College H.U.N.K.S., Long Island Aquarium, Suffolk County CC, Resorts World Casino NYC/Catskills/Bimini Bahamas and ESAAL.• Establish and execute strategies that maximize assets and revenue potential; ensure the attainment of revenue goals by actively developing and leading three direct reports (Digital Campaign Managers, Digital Sales Specialist) and a team of seven Account Executives• Accountable for maintaining the focus and momentum of digital media strategies, product mixes, sales efforts and revenue generation• Direct cross-functional collaboration between Sales Managers, Account Executives, Marketing, Research, Radio and Creative Services to continually identify opportunities to increase revenue and market share• Lead client and sales meetings as the team’s digital media SME and chief resource• Develop action plans to ensure campaigns and events are flawlessly executed

Atlanta, Georgia, Us

Hired as the sole Digital employee, I leveraged consultative sales abilities and back-end programming expertise to aggressively grow revenue 80% by 2016. As the Digital team expanded, I proactively assumed Director-level responsibilities and championed the attainment of departmental PCEM goals.• Assessed each client’s digital footprint, utilized consumer research, proposed strategic marketing recommendations and developed innovative initiatives• Supported Account Executives in closing deals; fulfilled campaigns, generated reporting and proactively sought out up-sell opportunities

New York, Us

As Senior Campaign Manager, I managed up to $9.5M in annual advertising revenue directing national advertising programs, site ad tag configurations and custom advertising implementations for clients such as Johnson & Johnson, Starburst, Unilever, COVERGIRL and Ciroc.• Partnered with vendors and the Sales, Yield, Product and Technology teams to identify and implement new solutions with the Company's ad serving technology• Served as the primary point of contact for proper ad integration into all new site launches; ensured new sites were tracked for traffic assignment purposes (comScore, Nielsen)• Daily management responsibilities included trafficking, pacing, optimization and reporting of ad campaigns• Assisted in the training and development of new team members

Bethpage, New York, Us

In this role, I monitored all ad units on Newsday.com, Exlporeli.com and AMNY.com as well as booked and maintained 200+ campaigns monthly.• Key contributor to the matrix network redesign and implementation for all sites including setting up all sites and zones in DoubleClick as well as generating ad tags for the development team• Ran and analyzed reports from DoubleClick and Omniture including forecasting, inventory availability and delivery

Bethpage, New York, Us

As Sales Assistant, I performed extensive work in ALM including data entry and running daily/weekly reports for Management.• Diligently tracked clients, contracts, billing, sales, spending and premium items

Rutherford, New Jersey, Us

I performed a wide range of office management duties including reception, billing, A/R and A/P support, filing, and inventory management for this small start-up business.• Conducted research and prepared sales presentations• Worked with Domestic and International clients to facilitate sales orders• Prepared sales tracking reports presenting sales vs. projection results

Bachelor Of Science - Bs; Fine Arts And Communications, Mass Communications; Concentration In Public Relations And Integrated Communications

Education record