Identify. Optimize. Grow. >> Fusing the worlds of marketing, sales and operations to maximize revenue. I combine the insights of a veteran growth strategist with the skills and expertise of a talented data-driven marketing executive to help small- and mid-sized firms identify, optimize and grow their brands, audience and sales. I excel at delivering integrated B2B/B2C marketing campaigns for companies across technology, staffing, higher education, HR, real estate, trade associations and nonprofit organizations. INDUSTRY EXPERIENCE • Agency – Eight years providing outsourced B2B/B2C marketing and communications support to help global companies achieve their critical marketing and sales goals • Nonprofit & Association – Set strategy and implemented marketing and communications plans for industry associations, and community, human services and faith organizations to improve the outputs and outcomes of programs• Education – Develop marketing campaigns targeting higher education institutions to help them use data to identify enrollment trends and students at risk/student success• Technology and Professional Services – B2B marketing of IT, business intelligence (BI), artificial intelligence (AI), data analytics, data warehousing, cloud services, managed services, SaaS, and enterprise platforms• Staffing – B2B marketing of services and solutions for technology staffing/HR and technology consulting firmsSPECIALTIESOffice 365 (Word, Excel, PowerPoint), content management (Highspot, Seismic, WordPress, Workfront), email management (MailChimp, Pure360, Vertical Response), CRM tools (HubSpot, Salesforce), Google Suite (Google Analytics, Google AdWords, Google Drive); team management (SM Team, Slack), and social media management tools (Sprout Social, Hootsuite).
Listed skills include Digital Marketing, Seo, Marketing, Marketing Communications, and 27 others.
