Colleen Hoffman Email & Phone Number

Audubon, Nj, Us

Toronto, Ontario, Ca

I lead a team committed to improving SEO, digital shopping experience, audience management, and cross-sell personalized marketing.

Toronto, Ontario, Ca

Responsible for executing programs at TD’s first Retail Innovation Lab

Toronto, Ontario, Ca

Manage the digital strategy and sales performance of consumer deposit products at TD Bank.Committee member of Women in Leadership (WIL) Digital, Omni and Payments

Emmaus, Pa, Us

• Manage high level, complex advertising campaigns including but not limited to custom/native content creation, DMP audience targeting, SEO strategy and social amplification.• Evaluate digital user behavior data and sold campaigns and provide strategy for editorial and pricing decisions.• Analyze weekly ad sales activity and trends between budgets, actual and prior results in developing projections and forecast. • Review supply and demand of inventory to determine pricing throughout Rodale to yield largest revenue for capacity. • Reconcile and analyze digital revenue forecast to actual results, working closely with the Accounting and Finance departments on month end reporting.

Emmaus, Pa, Us

• Lead media planning and account management team comprised of 10 professionals across all Rodale sites, including womenshealthmag.com and menshealth.com, developing strategic plans and managing digital campaigns consistent with implementation of corporate marketing objectives.• Individually acted as project manager for Rodale’s top 10 digital spenders accounting for $10M+ in integrated spend working closely with major US media agencies such as Group M, Starcom, and Omnicom and with clients directly. • Oversee all digital revenue across Rodale with advertiser categories such as Food and Beverage, Health, and Retail. • Analyze and provide insight into ad sales and monetization performance to senior level executives. • Collaborate with Rodale products and partnerships teams to develop first-to-market, multi-platform advertising products that not only function properly on sites but also meet advertiser’s desire for tracking and metrics• Create pricing models and go-to-market sales strategy for digital initiatives including new marketplace trends such as custom content and social.

Emmaus, Pa, Us

• Created and implemented day to day processes for digital planning and live campaign management across entire company. Directly managed Rodale digital sales planning team in NYC & LA• Worked closely with all departments to bridge communication regarding digital for our company both internally and externally to the industry. Helped develop company point of view on industry requests. • Managed live digital campaigns across Rodale (average monthly 100 campaigns across 7 properties) to ensure optimum delivery for clients while focusing on key metrics such as CTR, video completions, and engagement. • Collaborated with Rodale products and partnerships teams to voice sales implications within new offerings all of the way through all stages

Emmaus, Pa, Us

 Created special and innovative media plans for advertisers aligning with the Women’s Health & Men’s Health brands to offer clients robust, 360 degree programs based on their KPIs and investment. Specifically responsible for the planning of eight integrated sellers’ digital business.  Managed live digital campaigns to ensure optimum delivery for clients while focusing on key metrics such as CTR, video completions, and engagement.

Emmaus, Pa, Us

Provided high level administrative support to magazine professionals at RodaleCollect and analyze sales data to monitor account managers' performance weekly.Assisted business department; routing and coding all invoices for advertising department to ensure payments are being made and budget is maintained; monitor travel and entertainment expenses by creating individual reportsUsed industry reports and internal financial statements to provide recommendations to management during strategic planning months; organized, edited, and formatted the Women's Health Strategic Plan in fall of 2012Recruited and managed advertising interns; coordinated weekly meetings for interns and assistants to improve communication and ensure development among the younger staff members

Collected and analyzed information on competitor magazines and reported findings to management; focused on competitor promotional efforts, external events and social media interaction with readersPrepared reader satisfaction surveys and analyzed survey results; sent monthly email gifts to select readers via mail merge to enhance customer satisfactionReviewed weekly marketing and promotions department presentations to build knowledge of various publishing areas and learn company-wide best practices including: magazine presentation 101, magazine data and statistics, Request for Proposal (RFP) processing, sales call approaches, magazine positioning, "big idea" thought process

Worked in marketing department of growing office design and supply company; daily tasks included communicating marketing updates to nationwide, maintaining company website, creating client-specific PowerPoint presentations for sales representatives to present to potential clientsEdited 2009 GSA (General Services Administration) Teknion Sales Catalog; updated catalog material to ensure latest company information; utilized Microsoft Excel to allocate government discount to regularly priced items for catalogSupported event planning and coordination; coordinated 2009 NeoCon event for trade show attendees people, organized guest list and monitored rsvps, confirmed flight details for sales representatives, secured hotel reservations; worked directly with graphic designer to develop and edit event brochures, cards, and invitations

Master Of Business Administration - Mba

Bachelor Of Science, Business Administration And Marketing