Colleen Edwards

Colleen Edwards Email and Phone Number

Senior Marketing Executive | All-Star Team Leader | Growth Accelerator | Brand Builder | Doctoral Student in Communications | Responsible AI Advocate/User @ Forbes Communications Council
Colleen Edwards's Location
San Juan Capistrano, California, United States, United States
Colleen Edwards's Contact Details
About Colleen Edwards

Growth accelerator (marketing leader for five acquired companies); more than doubled marketing contributed pipeline in Fortune 500 enterprise. Market-informed strategist. Masterful executor. Builder of "A" teams. Sales collaborator.Areas of software marketing expertise: healthcare, fintech, mobile, security, SaaS, cloud, ECM, BPM, capture, digital signature, digital transaction management, information integration, BI and analytics, EDI, predictive fraud analytics, and other emerging technologies.Enterprise marketing leader + agency president experience; ideal for emerging tech company. Award winner in nearly every marketing category: branding, PR, video, speeches, annual reports, sales collateral, web, digital marketing, demand generation, major events, and more.Opinions expressed are my own and do not represent my employer.

Colleen Edwards's Current Company Details
Forbes Communications Council

Forbes Communications Council

View
Senior Marketing Executive | All-Star Team Leader | Growth Accelerator | Brand Builder | Doctoral Student in Communications | Responsible AI Advocate/User
Colleen Edwards Work Experience Details
  • Forbes Communications Council
    Member
    Forbes Communications Council Mar 2024 - Present
    Boston, Ma, Us
    View
  • Nextgen Healthcare
    Sr. Vice President, Marketing
    Nextgen Healthcare Sep 2018 - Nov 2024
    Remote First, Us
    Led the transformation of NextGen Marketing from a cost center into an awareness-generating, perception-shaping, pipeline-building machine. With a strong team of caring hearts and bright minds, Increased marketing-sourced bookings by 131%. Doubled share of voice. Aligned closely with Sales, Solutions and Services teams to achieve industry leader designations in EHR and PM categories. Consistently delivered >60% marketing-sourced pipeline to fuel growth. Led communications for a dozen crises, M&A and other sensitive situations.
    View
  • Fiserv
    Interim Vice President, Marketing
    Fiserv Apr 2016 - Dec 2017
    Milwaukee, Wisconsin, Us
    Provided marketing expertise to Financial Risk Management Solutions business unit. As long-term consultant, served as interim VP of Marketing, led Marketing Transformation initiative and co-facilitated Pipeline Growth Initiative. Provided marketing oversight for dozens of products across a wide range of target markets and buyer personas. Implemented data-driven disciplines to better focus and monitor performance and inform business decisions. Followed Pragmatic Marketing framework and SiriusDecisions demand waterfall model.Results:Doubled marketing-contributed pipeline year over year.Activities: Conducted extensive internal and external research to identify strengths, weaknesses and areas of biggest opportunity.Hired 8 new, highly talented team members in key positions including permanent VP.Established personal success scorecards to focus Marketing activity on business outcomes.Implemented Marketing best practices within BU and influenced new ways of thinking across org.Developed campaigns, created and optimized web content, conducted QA reviews, coached & mentored.Served on BU senior leadership team and Fiserv Marketing Council.
    View
  • Kofax (Acquired By Lexmark)
    Vice President, Corporate Marketing
    Kofax (Acquired By Lexmark) Jul 2012 - Nov 2015
    Irvine, California, Us
    Key contributor to reshaping the company's message and position, which gained fast traction and credibility in the marketplace, contributing to the $1 billion acquisition by Lexmark in May 2015. Oversaw high performance team responsible for: branding, messaging, communications strategy, launch communications for 2 dozen+ products, web, social media, public relations, investor relations, analyst relations, customer and partner loyalty, creative services, internal communications, and major events (customer/partner conference of 800+, sales kick-off, and sales incentive trip). Team fulfilled an average of 400 monthly creative and content requests from field marketing program managers. Outperformed much larger competitors, achieving more than twice their share of voice. Oversaw brand integration of five acquisitions.
    View
  • Powermark
    President And Founder
    Powermark Jan 2005 - Jul 2012
    Founder and president of prestigious tech marketing and PR firm that provided outsourced marketing services to global giants such as Symantec, IBM, CoreLogic, Pacific Life, SAP and others. Helped put emerging start-ups such as BasePoint Analytics on the map while building brand value -- the company was ultimately acquired by CoreLogic. Services: marketing strategy, branding, messaging and positioning, executive presentations, digital marketing, social media, demand gen campaigns, high-impact video, public relations, and web.Achieved annual revenue that put PowerMark among the top 2% of women-owned businesses in the nation.
  • Uc Irvine
    Marketing Instructor
    Uc Irvine 2004 - 2008
    Irvine, Ca, Us
    In a give-back effort to develop the next generation of marketers, developed unique course content and provided expert live instruction to hundreds of US and International students for the following courses:Marketing (Leadership and Management Program) Advertising and Public Relations (Certificate program)Branding (Global Management Program)
    View
  • Foundstone (Acquired By Mcafee)
    Vice President, Marketing
    Foundstone (Acquired By Mcafee) 2003 - 2004
    Responsible for generating demand, bolstering thought leadership, shaping perception and driving awareness for this early George Kurtz-cofounded vulnerability management software start-up prior to its acquisition by McAfee in 2004.
  • Ipnet Solutions Inc. (Acquired By Inovis In 2003)
    Vice President, Marketing
    Ipnet Solutions Inc. (Acquired By Inovis In 2003) 1999 - 2003
    Responsible for demand generation, product marketing, public and analyst relations, marketing communications, internal communications, events, customer advisory board, and more. Was one of the few executives selected to stay and course correct this EDI/INT software company when Board brought in new CEO. Culminated in sale to Atlanta-based Inovis (subsequently acquired by OpenText). Post-acquisition, I was one of only three senior management team members offered a role at the parent company. Recruited by local vulnerability management startup, Foundstone before moving family to Atlanta.
  • Filenet
    Executive Advisor To The President And Director, Marketing & Investor Relations
    Filenet 1996 - 1999
    Responsible for executive communications and projects, global marketing communications and investor relations for this ECM software leader that was ultimately acquired by IBM.

Colleen Edwards Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Stanford Business Leadership Series
  • Pepperdine University
    Pepperdine University
    Business
  • San Diego State University
    San Diego State University
    Marketing

Frequently Asked Questions about Colleen Edwards

What company does Colleen Edwards work for?

Colleen Edwards works for Forbes Communications Council

What is Colleen Edwards's role at the current company?

Colleen Edwards's current role is Senior Marketing Executive | All-Star Team Leader | Growth Accelerator | Brand Builder | Doctoral Student in Communications | Responsible AI Advocate/User.

What is Colleen Edwards's email address?

Colleen Edwards's email address is co****@****are.com

What is Colleen Edwards's direct phone number?

Colleen Edwards's direct phone number is +194921*****

What schools did Colleen Edwards attend?

Colleen Edwards attended Stanford University Graduate School Of Business, Pepperdine University, San Diego State University.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.