Colleen Mccarthy Branche Email & Phone Number

Cleveland, Ohio, United States

Leading marketing efforts for a B2B ecommerce agency including digital marketing, content marketing, social media management, thought leadership, and events.

Freelance writing and marketing assistance for businesses of all sizes.

Content campaign planning: Working with all members of the marketing team to plan upcoming eBooks, blogs, case studies, infographics, emails, and more to accommodate campaign timelines. Tasking out each step from writing to design to landing page execution with deadlines. Monitoring content performance and adjusting strategy accordingly. Writing and editing: Writing and/or editing all content written for content marketing campaigns, social media, the website, and more. SEO: Monitoring organic performance using SEMRush. Researching competitors' organic efforts. Identifying opportunities for improvement, including planning new content or updating existing content to improve rankings. Social media management: Working with a small team to: guide our social media strategy; create, plan, and schedule all social posts; monitor performance and adjust the strategy accordingly.

Cleveland, Ohio

Leading digital marketing efforts to help grow our business in a competitive market. Content and copywriting: I am responsible for writing content for the OMF blog, much of the website, in-store and direct-mail print materials, social media posts, and digital advertising. I also write radio ads and collaborate with a team on TV ads and other video projects. Social media management: I plan, write, schedule, and monitor all OMF social posts. I work closely with our graphic designer to create graphics. I manage all customer service interactions on our social media platforms. Digital marketing management and collaboration: I work closely with the VP of marketing and our digital marketing agency to strategize, plan, execute, and monitor our digital marketing campaigns. I also work closely with our local market managers to report campaign performance and strategize on how to best use digital marketing to help grow their business locally. Website management: I manage our website day to day, making appropriate content updates and minor changes. For larger updates, I work closely with our developer to plan and execute. Hubspot management: I manage our Hubspot account, using it to host our blog, create landing pages, and stay in touch with our customers via email marketing. Customer service: I manage our primary contact-us email account, answering customer questions and working with local managers to ensure customer service issues are handled quickly.

Cleveland/Akron, Ohio Area

As a digital marketing manager, I helped our customers align all of their digital marketing efforts to accomplish their business goals. From healthcare to IT to manufacturing, I helped all of our clients grow their business with high-quality content, a solid social media strategy, and a holistic approach to inbound marketing.

Cleveland/Akron, Ohio Area

I helped companies craft a tailored social media marketing strategy to grow their business. Telling your brand's story on social media is a great way to find new customers, build trust with your current customers and establish your business as an expert within your field. I worked with business in a variety of industries — including health care, renewable energy, insurance, and IT — and ranging in size from small, local businesses to international, household name organizations.

I was the digital editor for the Optometry Times brand, managing our web content, email newsletters, social media profiles, and app. I grew our digital presence from 27,500 page views the month I was hired to an average of 130,000 per month with an average of 2.5 pages per visit. Our newsletters had an average open rate of more than 40 percent with an average 25 percent CTR. I also managed all of our social media platforms—Facebook, Twitter, and Instagram—to promote our content, provide live coverage at industry events, and interact with our readers on a daily basis.

Findlay, Ohio

I covered a variety of beats, but mainly focused on education in the greater Findlay area.

Starkville, Ms

During my time at SDN, I covered a little bit of everything: breaking news, cops and courts, education, local government, etc. I was responsible for 5-7 stories per week, often with photography.