My full attention now is on the idea of audio branding: managing a brand's audio dimension with the same care as is used in visual identity systems.As consumers move off pages and onto devices, brands must create tailored audio identities and treat them as coherent systems. When I realized that this was happening all over Europe but had barely touched the US, I knew what I wanted to do with the rest of my career: create distinctive, memorable, coherent audio architecture for brands: in short, Audio Branding. That's why I sought out Sixième Son and have opened the company in the US.Earlier, for the Publicis Groupe, my goal was to bring new approaches to promotional and retail marketing to agencies and clients around the worldI was previously Executive Creative Director at Frankel, a leading promotions firm (now called Arc Worldwide that’s now part of the Publicis Groupe. Earlier in my career at Frankel, I led the creative team that brought the McDonald’s Happy Meal from an occasional promotion into a full-time menu item.In the past years I've spoken in Singapore, São Paulo, Bogotá, Delhi and ParisClients past and present include:-Atlanta-AstraZeneca-McDonald’s -Visa -Target Stores-United Airlines -Roland Garros-NestleSpecialties: I'm an expert in audio branding, music activation, brand strategy, promotional marketing and retail communication.