- Build thought leadership for executives at client companies by securing awards, speaking opportunities and media coverage on their behalves- Create public relations strategies to achieve clients’ objectives - Conduct survey analyses to inform communication strategies- Copyedit a variety of written communication materials to ensure quality and accuracy before delivering materials to clients or media- Develop and lead strategic change management initiatives on behalf of client companies- Direct creative agency partners and contractors in end-to-end creative development- Lead account activity for a variety of clients in the aerospace, infrastructure, healthcare and technology industries- Manage clients’ budgets and develop monthly reports outlining activity and the associated costs- Manage media relations on behalf of local, national and international companies- Provide media training/counsel to executives at client companies- Secure earned media coverage on behalf of clients in industry, national and international publications- Supervise junior staff, offering guidance on content development- Win new business through networking and developing winning proposals and SOWs- Write compelling narratives for a variety of clients, ensuring alignment across all brand standards

*temporary role- Create public relations strategies to achieve clients’ objectives - Conduct survey analyses to inform communication strategies- Develop corporate communications to promote change management initiatives for clients- Direct creative agency partners and contractors in end-to-end creative development- Lead account activity for a variety of clients in the aerospace, infrastructure and technology industries- Manage clients’ budgets and develop monthly reports outlining activity and the associated costs- Provide media counsel to executives at client companies- Secure earned media coverage on behalf of clients in industry, national and international publications- Supervise junior staff, offering guidance on content development- Write compelling narratives for a variety of clients, ensuring alignment across all brand standards

- Built and led a multidisciplinary team, including hiring and leading the talent needed to achieve MBAKS’ goals, ensuring successful employee onboarding, communicating performance expectations, creating goal alignment, and giving/seeking feedback, resulting in five promotions of four team members- Collaborated with stakeholders at all levels, across multiple organizations in a constructive manner; presented publicly in meetings, defending different strategies while keeping various parties abreast of our work; e.g., health trust marketing which included collaborating with two outside organizations (CBS and Regence BlueShield) resulted in a record of 476 new members, 158% of the original goal (300)- Defined quantitative and qualitative research objectives to inform communication and marketing strategies- Led award winning, cross-functional team to support COVID-19 initiatives for members and our community (including planning vaccine clinics and maintaining a construction toolkit which translated evolving guidelines)- Managed department’s budget and negotiated vendor contracts, coming under budget every year; supervised Business Development Manager who achieved record setting advertising and sponsorship revenue- Represented the association to external constituencies, including collaborating with partner organizations and serving on Rebuilding Together Seattle’s board on behalf of MBAKS- Worked closely with government affairs department to achieve policy goals

- Built and maintained strong relationships with key stakeholders (executives, physicians, board members, etc.) including repairing a fractured relationship between Stanford and ValleyCare stakeholdersCreated and implemented strategic marketing plans which utilized traditional and digital marketing tactics- Led cross-functional teams for various large-scale projects, including the Integrated Strategic Plan (ISP) and updated website platform for Stanford Health Care- ValleyCare- Managed the marketing and brand integration of Stanford Health Care- ValleyCare into Stanford Medicine’s broader portfolio (also managed the marketing efforts for several of Stanford Medicine’s other service lines)- Planned a community heath fair promoting ~20 service lines, with 84 volunteers plus over 300 attendees- Presented marketing activities, metrics and results to stakeholders; optimizing tactics when necessary

- Assisted with brand development- Designed print and digital collateral as well as advertisements for multiple companies* Never a full-time role

- Acted as Public Information Officer (PIO) during two week long 2017 Tubbs Fire; wrote and distributed communications for staff, media, and community members; held a press conference for local and national media outlets; organized interviews between media, staff, and patients- Conducted qualitative research such as focus groups which informed marketing campaigns- Created and implemented communications/marketing plans for five hospitals and dozens of outpatient clinics throughout Northern California which utilized traditional and digital advertising tactics; every campaign surpassed its original goal (e.g., breast screening campaign surpassed goal by 35%)- Developed a broad array of evidence-based materials (including messages, fact sheets, press releases, FAQ documents, data visualizations, and other creative writing materials) - Managed marketing and research budgets, websites, and social media accounts; always coming within budget- Planned and managed internal and external events (i.e., cancer survivor event with over 100 attendees which strategically was held at the end of an oncology marketing campaign)- Produced compelling videos for a variety of campaigns, including patient testimonials- Successfully managed community relations and promoted positive brand affinity through reputation management initiatives; identified communication risks and developed strategies to mitigate those risks (i.e., developing communications during union strikes and a rebid for management of a hospital which was originally met with many naysayers but St. Joseph Health eventually won the bid)- Translated and presented advertising campaign metrics to various stakeholders, optimizing when necessary- Worked on cross-functional teams to ensure the advancement of the organization’s business goals, including working with operational teams to ensure service lines were operating effectively before marketing their services to provide patient/customer satisfaction

- Acted as the hospital’s media contact- Created communications/marketing plans which utilized traditional and digital advertising tactics- Created marketing collateral for all service lines (such as: brochures, flyers, fact sheets and more)- Managed community relations and promoted positive brand affinity through reputation management initiatives- Managed St. Joe Sonoma’s website and social media accounts- Planned and managed internal and external events- Translated and presented advertising campaign metrics to various stakeholders- Wrote and distributed internal and external communications including press releases, quarterly magazine, weekly employee newsletter, executive communications, and more

- Created and implemented communications/marketing plans- Created marketing collateral for all service lines* Three month temp position, then hired as a permanent employee

- Designed marketing material for the organization (such as: advertisements, flyers and T-shirts)- Managed ASNAU’s social media accounts- Wrote internal and external communications* Yearly position for an NAU student, completed upon graduation

- Designed print and digital advertisements- Sold advertisements for TV, Radio, Newspaper, and Web* Temporary position, covering for a student studying abroad

- Merchandised showroom and create inventory reports- Staffed events such as fashion shows and press days- Researched similar PR firms and reported findings to superiors* Seasonal/Summer internship in London, UK