Colleen Gehoski Steinman, Ma, Apr Email & Phone Number

Dewitt, Mi, Us

Lansing, Michigan, United States

Assigned to support the Children Trust Michigan's efforts to raise funds for child abuse prevention programs in all 83 counties.

Allendale, Michigan, United States

Assisted the Development Team processing charitable gifts using Raiser's Edge in this temporary, part-time role. Documented all procedures for gift processing.Adjunct Faculty: Academic Year 2021-22Taught two semesters of the senior capstone courses in strategic communications, leading student teams through projects with both corporate and nonprofit clients. I remain eligible to teach evening courses with the School of Communications.

Muskegon, Michigan, United States

Primary focus on donor communications, gift processing and acknowledgement, fundraising campaigns and assisting with large scale event planning. Accomplishments:--Converting online giving away from PayPal to integrate with donor database which also resulted in a significant increase in online giving.--Revamping the donation processing to align with annual budget and finance accounting system using the database capabilities no one knew how to use.--Launching an e-mail version of the donor newsletter, Behind the Wheel.--For the first time ever, the Executive Director allowed me to ghostwrite her donor communications, often with zero changes to the first draft.--Assumed many of the Advancement Director duties while she was on extended leaves of absence.

Lansing, Michigan Area

Created copy for ads, web pages, blogs, social media and video scripts for a variety of clients using key words and reflecting the voice of each client. Earned certifications from HubSpot in Inbound, Content and Email Marketing, and completed SEMRush's SEO courses. My position was eliminated due to COVID-19.

Lansing, Michigan Area

Developed an employee-giving campaign to boost annual giving targeting all levels of the system from front-line staff to board leadership. New leadership changed the focus of my position, requiring a much different skill set, and I was let go.

Lansing, Michigan

Using the Benevon fundraising model, created and conducted Point of Entry tours to build donor engagement. These tours resulted in an average of five volunteer referrals and 10 newsletter signups. Organized the annual BIG Breakfast to increase multi-year pledges. The position was grant-funded only for one year. With the full support of the Executive Director, I pursued the Sparrow Foundation position.

Lansing, Michigan Area

Managed direct mail campaigns, all gift acknowledgement, and donor communications. Launched a monthly giving program that doubled revenue and enrollment within one year. Improved direct mail efficiency by 20% by segmenting donors by campaign. Resigned with notice to accept the BBBS position.

East Lansing, Michigan

Supported advancement and admissions with creative storytelling. Served as editor of alumni magazine Amicus and bimonthly e-newsletters from the Dean. Managed MSU Law’s social media accounts and coordinated media interviews with University Relations. Resigned with notice to care for my sister who had breast cancer.

Boise, Idaho Area

Responsible for internal communications, media relations, social media, website, print and electronic publications, outreach/fundraising events and donor communications. Doubled the open and click-thru rates of the donor e-newsletter. Supervised two interns and volunteers. Resigned with notice to follow my former husband’s career advancement.

Tallahassee, Florida Area

Managed daily operations of public information in the central office, including supervising staff and managing projects from conception to completion. Introduced the agency’s first social media accounts and led the interagency team that launched Florida’s first drowsy driving awareness campaign successfully bringing together public and private agencies for a statewide launch despite a zero-dollar budget. Resigned with notice to follow my former husband’s career advancement.

Lansing, Michigan Area

Provided external communication support, including pitching stories, placing op-eds and serving as media spokesperson. Also responsible for website content, multimedia and social media.

Lansing, Michigan Area

Responsible for internal and external communications in the Parks and Recreation Division including printed and electronic publications, Internet and intranet development, large scale event planning, media relations and marketing promotions. Led the DNR Marketing Innovations Team honored with a 2006 Director’s Award for instilling an entrepreneurial spirit across the Parks and Recreation Division.

Kalamazoo, Michigan Area

Supervised 15 undergraduate education senior students as they taught the department’s remedial writing courses, developed the course curriculum, a Basic Writing Handbook for new instructors and a training video on effective writing conferences with students.

Earned Second Place award in 1988 from the National Newspaper Association for Spot News Coverage.

Ma, English/Professional Writing

Named 1998 Bernadine P. Carlson Outstanding Professional Writing Graduate Student.

Ba, Journalism

Internships at The Grand Rapids Press, Battle Creek Enquirer and Gannett News Service Lansing Bureau. Employed for three years as staff.