Colleen J. Email & Phone Number

For a career marketer, working on a sales team in a sales rep capacity for a local newspaper was quite an experience and one I wish I'd had at the start of my career. Eschewing the stereotype of "a salesperson" made room for me to practice being a more empathetic, agile and consultative marketer. The Bay Area News Group helped me expand and modernize my marketing and advertising knowledge base by adding dozens of digital advertising tactics to my base of traditional tactics. I worked with hundreds of clients -- all with different temperaments, needs and capacities. In lieu of selling "advertising products", I sold strategy, development and collaboration. While I'm not a person who is driven by the smell of money, I still managed to retain 100% of the top revenue-generating clients, exceeded 100% retention (except during the pandemic where I offset losses by gaining revenue in other ways) and by the time I left, was told they'd never seen a "salesperson" do what I do the way I did it. (I'm a marketer by instinct, heart and intention, not a salesperson!)

Mill Valley, Ca

Responsible for all store, department, and product marketing planning and strategy. Activities includedbrand management, creative direction, social media advertising campaigns, in-store signage andpromotions, Instacart, gift cards, ACE Hardware promotions, website and team management. Workedclosely with store department leads, managers, owner and on occasion, vendors. Launched allseasonal campaigns; including assisting with holiday meal logistics.

United Kingdom

Responsible for monitoring, evaluating, prioritizing, and communicating relevant, current global, national, and regional cannabis industry insights and data to executive management teams. Delivered via weekly detailed reports varied complex legislative, regulatory, social, medical, and environmental intel that allowed the U.S.-based team to strategically promote FDA and CDC interest in what would eventually become the first FDA-approved (legitimate) cannabis-based medicine, Epidiolex, giving hope to those suffering from certain types of intractable pediatric epilepsy.

Denver, Co

Handled general business operations and acted as distribution liaison to West Coast grocery stores and distributors. Assisted in developing marketing strategy and organization.

Kentfield, Ca

Responsibilities: Community outreach and public relations development | eScrip community card program design and implementation | in-store product/vendor sampling program development and implementation | in-store collateral + signage creative direction | web strategy + development | new store opening and company rebranding implementation.

Supported various non-profit pro bono and small business projects during The Great Recession, including direct mail management | ad design | business strategy | events marketing | general marketing consulting.

San Leandro, Ca

Responsibilities: Corporate marketing strategy, campaign and promotional development | sign package and system design and implementation | team and team member development | marketing communication and brand streamlining store openings | web development.

Emeryville, Ca

Responsibilities: Regional marketing and community outreach team organization, training, support | marketing guide development | team leadership | budgeting | multi-division support | campaign + promotional development + implementation | creative direction | pr/public relations strategy | crisis management | store openings | regional marketing - northern california + oregon + washington +vancouver, bc.

Hayward, Ca

Responsibilities: Mervyns stores national events strategy and planning | team and agency management| departmental organization and development | in-store sweepstakes, promotions and eventsimplementation | crisis management | fiscal responsibility.

San Ramon, Ca

Responsibilities: Regional community relations marketing strategy alignment, development and implementation | retention, acquisition and competitive marketing supporting video, voice and high speed cable products | sponsorship and contract negotiations | budget management | brand management | events marketing.

West Hollywood, Ca

Responsibilities: Affiliate relations planning and implementing marketing campaigns to include direct mail and promotions but mostly celebrity appearances where I designed and coordinated advertising, publicity, site marketing, etc. I also assisted in the launch activities of larger affiliate HGTV or Food Network subscriber launches. Yes, I worked on celebrity appearances with Emeril Lagasse as well as Curtis Aikens, David Rosengarden, Ming Tsai, Aaron Sanchez, and the Two Hot Tamales, etc. The Food Network was so "hot" at the time, that I was often stopped by network fans if a logo was spotted on my person. A second responsibility was to coordinate and train various affiliate groups on the brand, programming, and pricing of the services. I oversaw the marketing activities in a territory covering five western states, including California. It was a fun job!AT&T (now Comcast) recruited me, which is why left the position.

Leadership Institute

Masters Certificate, Internet Marketing

Esl + Toefl Certification, Teaching

Completed 60 Units Toward B.A. In History, History