Specific duties and responsibilities include the following:• Overseeing the day to day operations of the marketing department and serve as the liaison with other departments• Overseeing planning , organization, and execution of all marketing, advertising, media planning, and promotional activities • Managing yearly, and campaign based marketing budgets to optimize spending• Developing and maintaining separate and distinct brand images for each individual C&F Enterprises brand• Leading the development and management of the corporate website(s) for each brand• Managing the creation of online and offline assets; print and digital from initial concept to finished product and execution• Developing innovative and scalable programs for internal and external sales team that result in measurable business growth• Working closely with Sales and Product Development to develop and execute integrated marketing and sales strategies• Partner with Sales and Product Development on client focus groups and market testing for new products, as well as pricing, packaging and positioning strategies to grow new business sales• Managing corporate meetings and trade shows• Developing key relationships with editors, sales teams, vendors, and other external entities • Coordinating photography • Delivering presentations• Representing the company and brands at events, trade shows, press events, etc.• Ensuring catalogs are developed and distributed in a strategic manner • Overseeing social media accounts and press releases• Provide data, product descriptions, market trends, forecasts, account analysis and new product information• Working with licensed artists to secure and complete contracts• Participating in senior leadership meetings and contribute to overall corporate strategy development

The PILOXING® program uniquely blends the power, speed, and agility of boxing with exhilarating dance moves and targeted sculpting and flexibility of pilates.These techniques are supplemented by the use of weighted gloves, further toning the arms and maximizing cardiovascular health. Put it all together, and you have a muscle-toning, fat-burning workout that will make you feel physically and mentally empowered!

As the Business Development Manager for Intelligent Decision Systems, Inc. (IDSI), I work directly with the Sr. VP of Business Development in the pursuit of new business opportunities. My responsibilities include finding and vetting possible opportunities for work, preparing proposals that meet all requirements of the RFI/RFP, writing in response to an RFI/RFP, graphic generation, management of all team efforts (teams include multiple businesses), handling communications between my company and the contracting office, working with pricing and contracts, and creating and maintaining all proposal schedules. I manage between four to five active proposals concurrently at any given time, while also monitoring other opportunities at different stages. A key facet of my job is building and maintaining relationships with partners, customers, and between divisions.As the Marketing Director at IDSI, my primary responsibilities in running the marketing department include executing IDSI’s marketing campaigns, designing, ordering and dispersing marketing and advertising materials, conducting market research, publishing press releases, creating and delivering presentations, as well as coordinating all aspects of IDSI’s participation in and presence at conferences and other special events. I managed the redesign and launch of IDSI’s corporate website which I now design for, and maintain along with all social media sites. I not only work directly with the executive staff at IDSI on a daily basis, but also with leads of other departments in customizing marketing approaches for individual projects and pursuits.In the past, I served as a Project Coordinator and Office Manager for IDSI. As a Project Lead and as a Project Coordinator, I work closely with the Program Managers on their individual contracts. I handle all aspects of travel requests and authorizations, manage budgets and work authorizations, and provide overall support to the employees working on the contract.

I served as the Marketing Coordinator at Peninsula Physical Therapy & Associates (PPT&A) for several years. In the time that I worked at PPT&A, I remodeled the company’s marketing approach using direct marketing practices to guide marketing efforts in a more targeted method. In my time as marketing coordinator, PPT&A saw an increase in quantity and quality of both referring physicians and patients. PPT&A’s referring physician database grew to include, among others, two major orthopedic practices in the targeted area. My duties as marketing coordinator included: customer relationship management with patients and local physicians, database creation and maintenance, publishing and distribution of all marketing materials, event planning, statistical analysis, research, and public relations. While my main duties were marketing related, I was also involved in other aspects of the business office such as talent recruitment, human resources, and office administration duties.• Database Management• Customer Relationship Marketing• Recruitment• Creative Marketing• Website Maintenance• Referral-based Marketing• Coordination of Video Tour Development

After completing an internship with the Williamsburg Winery’s marketing department, I was kept on as a marketing assistant to continue working on promotional events for Off the Wall Wines. My duties included recruiting and hiring ambassadors for each promotion, meeting with the ambassadors to provide them with their uniforms and promotional supplies, and training them in all aspects of being a brand ambassador for Off the Wall Wines at each promotion. • Brand Marketing• Event Marketing• Event staff recruitment and training

I earned an internship with the Williamsburg Winery’s marketing department by composing the winning marketing plan in a competition hosted by the CNU Direct Marketing Association and Williamsburg Winery. While at the winery, I created multiple databases for such topics as: competitions and awards, advertising, and investors among other things. I also worked on a team to create the marketing plan for Off the Wall Wines and the media kit for Wedmore Place, the Winery’s luxury hotel. My team was responsible for researching and contacting various venues in which to do promotions for Off the Wall Wines as well as hiring ambassadors to go out and successfully promote the wines at various venues. I supervised the ambassadors and promotions.• Brand Marketing• Event Marketing• Hospitality Marketing• Event staff recruitment and training

I was employed by the York County School Division as the head field hockey coach at Grafton Middle School. I coached for two years, but was unable to continue once she obtained full time work after graduation from CNU. My duties as a coach included responsibility for approximately 25 girls on a daily basis, scheduling and planning practices and games, creating informational packets, interacting with parents, administration, and other coaches, and speaking at dinners and banquets. My key responsibility was being an appropriate role model and fostering an environment for the girls to develop not only as players, but also as well formed young ladies.