Colleen Kelly is a results-driven executive leader in wholesale, retail, and e-commerce. Using operational know-how and collaborative leadership, she guides companies through sweeping changes. Colleen knows how to launch new brands and repair underperforming brands, producing dramatic results in revenue gains, profitability, and cost control. Colleen helps businesses embrace the challenge of change. She transforms company cultures by clarifying the vision at all levels, improving morale, and building a blueprint where innovation can take place.With experience in public and private wholesale, retail, and e-commerce businesses, Colleen has set herself apart by demonstrating her ability to improve product performance and brand positioning, while streamlining operations. Colleen’s most notable accomplishments are: ♦ Rapid turnaround of the Tommy Hilfiger brand at wholesale♦ Reinvention of the Calvin Klein Jeans product line – propelling it to the top ranked jeans brand in department stores ♦ Spearheading the successful launch of e-commerce with the Dollie and Me brand at Kahn LucasHer trained eye allows her to easily target improvement opportunities and implement turnaround strategies for products, people, and processes.Colleen strengthens brands by:♦ Always focusing first on product improvement, using her merchandising expertise to correct poor retail performance ♦ Getting the right people on the team who have the talent to execute ♦ Identifying gross profit, expense, and margin issues after assessing a profit and loss statement♦ Improving retailer partnerships by building mutual respect and trust♦ Building the blueprint for success by analyzing internal strengths and weakness, identifying growth opportunities, and protecting against external threatsUsing these techniques, Colleen creates short-term plans to produce quick results, and designs long-term strategies for continued growth.