Colleen Kelly is Partner and Managing Director at TRIPTENT, serving new and existing clients from strategy all the way through to content creation. Kelly was part of the original management team at Deutsch LA where she drove all business development for both new and existing clients. Throughout her tenure, Kelly oversaw best in show marketing campaigns for brands including Mitsubishi, Expedia.com, General Motors, DirecTV, TGI Friday’s, Bank of America and more. Prior to joining the TRIPTENT family, Kelly served as Managing Director at Product of the Year USA, the US branch of the world’s largest consumer-voted program to recognize innovation in consumer packaged goods. She has also served as President of the Los Angeles Association of Advertising Agencies (LAAAA), and President and Founding Board member of thinkLA. She launched her agency career at Dailey & Associates and Vic Olsen & Partners, managing media planning for global brands such as Chevrolet, Hilton Hotels, Nestle, Yamaha, to name a few. She is the only person in the universe who prefers NYC winters to summers, and thoroughly enjoys a well-crafted Manhattan, because well…she’s worth it.

Product of the Year is the world’s largest consumer-voted award for product innovation. Established 27 years ago in France, POY currently operates in 43 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

Nestle: Alpo, Mighty Dog, Friskies, Pretzel FlipsHilton HotelsMOCA Museum Los Angeles