Colleen Kurtz Email & Phone Number

Tampa, Fl, Us

New Plymouth, Id, Us

Tampa, Florida, Us

Toronto, Ontario, Ca

Representing as the local Chief Marketing Officer, that was responsible for providing Marketing expertise, thought leadership and strategy to elevate brand awareness/preference and drive business opportunity for a designated geography. • Identifies gaps, trends and influences that exist within their Market and recommends sound and actionable marketing strategies. • Creates and implements the successful local marketing plans incorporating the full range of marketing resources and distribution channels. Determines and acts on long term marketing and Customer strategies to ensure they are effectively supporting the Market's business needs. • Pursues, develops, implements and evaluates community partnerships, marketing sponsorship and sales promotions to leverage TD Bank in the Market. • Negotiates sponsorship and promotions with local sports venues and other organizations. • Manages all Store local marketing events that include community events, in-Store marketing activities, Grand Openings, and Business Networking Receptions and VIP parties. • Manages assigned Marketing budget for the Market in which they serve. • Evaluates the effectiveness of programs, ensuring budgets are met, stated goals are achieved and learnings are well documented and communicated to senior Market partners. • Designs and executes local promotional campaigns and tracks and reports results to Marketing and Market leadership. • Identifies when there is a need for change and can make recommendations for change.

Basking Ridge, Nj, Us

Verizon Wireless Dec 2011 - PresentFlorida Marketing Manager- B2B, GTM, Sponsorships and Events• Responsible for B2B/SMB marketing and operations with focus on driving growth, improving sales team selling efficiencies and providing measurable ROI• Drive growth through SFDC campaigns, branding and sales programs for the entire Verizon portfolio of products and services• Manage social media campaigns to enhance brand image through social presence• Manage $4M+ budget to develop events, negotiate contracts and programs to drive market share in the Florida Region• Manage, develop and execute on all go-to-market products for 500 B2B, Data and Operational employees• Leverage analytics and reporting to provide meaningful and actionable programs • Manage agency relationships and IOT (Internet of Things) marketing partners from budget to execution• Source, negotiate and manage all major sponsorships and relationships while maximize ROI. Key sponsorships include UF & UM Implementing Brand Ambassador Program, Tampa Bay Lightning, The Players Championship, Mercedes Benz Corporate Run, Ironman and Iron Girl to help drive business initiatives• Developed the Power My Start UP Campaign for Florida to promote start up IOT companies with Verizon services• Work with Operation and South Area leaders to communicate churn results and focusing on campaigns that will help lower churn resulting in less than 1% churn• 2015 Negotiate, support & develop -128 local grassroots events/sponsorships• Assist with the development, strategy and execution of customer growth plans to drive market share• VZW Florida 2012 Florida Region ICON Finalist | VZW Florida 2013 & 2014 ICON Coach Winner

Basking Ridge, Nj, Us

• Work with top level executives to negotiate sales contracts• Generated new business utilizing consultative selling skills through call blitzing, face to face and email prospecting professional associations and leveraging business social networking utilities• Cultivated existing customer base for renewals, additional products and services, and referrals by providing high quality customer service and proactive touches. Continuously trained to stay up to date on wireless products and services as well as industry trends to best position Verizon Wireless against the competition• Verizon Wireless Winner Circle (2006, 2007, 2008, 2011) Only the top 2% of sales professionals earn this• VZW Fl B2B 2011 ICON Winner | Presidential Award July 2010 | Top Performer Award for Data Show and Sell (2006)

Basking Ridge, Nj, Us

• Work with top level executives of National resellers of wireless projects• Developed marketing plans, sales contests, merchandising materials to drive market share numbers. • Verizon Wireless Winner Circle (2001, 2002, 2003)• Outstanding Sales Performance Award (Oct 2001)